Social media is a relatively fresh newcomer to the marketing scene. It’s entirely natural for you to doubt if it has tangible benefits for business use. It can be tough to justify investing resources in approaching social media management more seriously.
On the flip side, there are tremendous and organic rewards on offer for businesses that get it “right.” Record traffic figures, massive engagement with potential customers, outstanding brand evangelism and delighted customers with publicly visible support are only some of the benefits of social media.
Here are some reasons why you should invest time and resources in social media marketing below, read on for more.
- It helps shape the personality of a brand
- It’s the future (and the present)
- You can participate in two-way conversations
- Brand advocacy grows increasingly powerful
- It’s the softest conversion point you have
- You can get a search ranking and SEO boost
- It will become a stable source of traffic (if you get it right).
what are the benefits of social media for business?
1. It helps shape the personality of a brand
Social media presents a brilliant opportunity for those “less exciting” brands who can use this marketing channel to create or add to their personality online. An active presence, paired with excellent content and a captivated audience can increase brand awareness and potentially, attract new customers.
2. Brand advocacy grows increasingly powerful
If you’re nailing your user interaction on social media consistently, something very powerful will start to happen more and more: brand advocacy.
3. Search ranking & SEO boost
Social media have grown to become more valuable in the search-engine optimization (SEO) context. On-page SEO signals and content that receives a high number of shares can provide websites with rankings boosts on those pages, which could be the difference-maker if you’re in a competitive vertical.
Benefits of social media for brand building
1. Increase brand awareness
With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers.
2. Humanize your brand
A UK study from Trinity Mirror Solutions found that more than half of adults do not trust a brand until they see “real-world proof” that the brand is keeping its promises. Social media gives you to the opportunity to connect with fans and followers every time they log in.