Understanding the benefits of SEO, or search engine optimization, is a valuable and necessary task when trying to make a decision of whether or not it’s the right fit for you and your business. While it is a constantly changing industry, full of jargon and time consuming tasks, the advantages that SEO brings to the table can do a great deal for you. Here are 5 benefits of SEO that we’ve seen from our clients so far.
1. The Benefit Of Understanding Your Prospects
The first step to any well thought out SEO campaign is a thorough question and answer session to give the agency, and you, a clear understanding of your hopes, expectations, and goals. This conversation is the perfect time to discuss and explain to the agency your “dream prospect”.
3. The Benefit Of Increased Visibility In Search Engines
The most commonly known advantage to be seen in SEO is an obvious increased visibility in search engines. TO BE CLEAR, fatrabbit CREATIVE holds fast to the position that an increased visibility in search engines due to proper SEO is only a benefit if there is a measurable ROI in after a given period of time. Higher search volume for your optimized phrases is great, and increased traffic is wonderful, but only if the people searching and the traffic visiting is converting to sales or referrals.
We’ve determined that there is a clear distinction between research phrases and buying phrases when it comes to visibility in search engines. Here’s an SEO example: take the 2 phrases “2014 Jeep” and “2014 Jeep Patriot Under 20,000 Miles.” Both phrases seem like decent phrases to optimize for, however, there is a big difference in user-intent when searching for both. The first phrase is more of a research phrase, someone just looking for information on Jeeps made in 2014. The latter, while more specific and subject to a significantly smaller amount of search volume, is a buying phrase. It’s queried by someone who is ready to purchase, they just need somewhere to buy it.
4. The Benefit Of Highly Qualified Traffic Reaching Your Website
At fatrabbit CREATIVE, we’ve found that the more specific keyword phrases are, the more qualified your traffic will be. The second aspect of this truth is that once Google and other search engines view your website as credible and the authority on these niche phrases, it will be much easier to rank for more general phrases. Let’s use Local SEO as an example.
5. The Benefit Of Lasting Results From Your SEO Campaign
The glaring difference between SEO and PPC is the long-term, lasting results of SEO and the short-lived expense of PPC. A good SEO campaign will result in a lasting impact on a search engine’s perception of a given website. Time and again, we get the question of PPC verses SEO, and we always encourage our clients to do SEO.