Online marketing is immensely beneficial to your e-commerce business- it has the capacity to enhance your organizational growth and increase your customer base.
When you are deeply engaged with an e-commerce web design business, one of the greatest things you should do will be to get people to buy the products and services you are selling. If you are selling products and services, and no one is buying them, then you are taking a walk:
Create original content marketing campaigns
When it comes to the online marketing of your products or services, content is king. If you publish high-quality content on your website, it will not only attract, engage but will retain your audience.
With original contents, you can easily inspire site visitors into high paying customers. You can do this effectively with blogs and features, and let the blogs come with a ‘call to action’ and let it be clearly towards the end of the article. It should provide further information for the visitor, by showing them where to click and buy a product or service. Please, your website needs to be hosted by a professional web host company like BlueHost.
Try as much as possible to tie your high-quality contents to your social media handles- this will inspire your friends and followers to like and share it with their contacts. Publishing regular contents on your website will position you as an authority in the field.
SEO and Link-Building
Your e-commerce SEO business needs good search engine optimization. This is very necessary, and it will enable the products and services you provide to be highly visible on the search engines such as Google, Bing, Yahoo and many more. The ranking is very essential, and studies show that being at the top page of the search results will generate more traffic to your website.
Your contents should have well-written Meta descriptions, Meta titles, and keywords– all these should promote your products or services to the potential audience when they conduct the online search.
Writing quality contents and sharing them with links to your products and services will grow your customer base, enhance your website’s domain authority and boost your site traffic. The good news is that these activities will help you to rank well on the search engines and invariably grow your audience.
Reduce Shopping Cart Abandonment
There is a high rate of shopping cart abandonment, and this implies that most people that add products on your cart may never buy from you. So, it is important you try as much as you can to convince them to come back and complete their orders.
Below are some of the things you can do to minimize your shopping cart abandonment:
- Contact interested buyers by sending them a shopping cart abandonment email periodically.
- provide free shipping services
- simplify your checkout
- provide price match guarantee
- Simplify the checkout and the navigation process and lots more.
Use Social Media and email marketing to your advantage
Social media and email marketing are also great keys to online marketing. In fact a recent study from the British Direct Marketing Association maintains that for every £1 on online marketing, you will gain another $38 or more. If it is done well, email marketing and social media can be one of the greatest ways to build and retain high-quality customer base for your e-commerce website.
Producing and distributing the weekly or monthly newsletter to your networks remains one of the greatest ways to keep your networks deeply engaged with your products or services. If people are happy with your contents, they will be looking forward to it every week or month.
Get more E-commerce Traffic from PPC
If you have upped your Facebook, twitter, LinkedIn, Instagram game and drive traffic, increase organic traffic with search engine optimization then, the next thing to do is to get involved with more search engine marketing.
This is one of the greatest ways to drive additional traffic from the search engines. Another great thing you should know is to find out the one that will perfectly work for your brand, and then do everything within your power to optimize your advertising campaigns as well.
Don’t ignore the power of mobile devices
Having a mobile-friendly website will inspire your visitors to buy your products or services more effectively. In fact, a recent study says that over one-third of every purchase is made on mobile.
So, in order to enjoy the benefits that come with mobile devices, you are expected to maximize conversions, and see how you can provide the best mobile experience to users; ensure the site is highly responsive, loads faster on mobile, improve site search, a complete a mobile website, simplify the checkout process, optimize your site navigation and menus.
Grow using affiliate marketing
The main reason why you should use affiliate marketing is to boost the number of your customers. Another name for affiliate marketing is outsourced marketing. Below are some of the reasons you should consider using affiliate marketing. It can promote your e-commerce business through various platforms like paid traffic, email blast, reviewing products, blog post, etc. You can only pay when an affiliate generates a paying customer, and not when they drive traffic. In affiliate marketing, you are only paying for results.