Media advertising refers to the various media channels through which advertising is done. Advertising media is used for showcasing promotional content which communicated in various forms such as text, car advertising, speech, images, videos using TV, radio, online shopping , outdoor advertising etc. Basically they are channels through which companies can advertise their products and services to reach to customers.
Importance of Media advertising
Media advertising plays a pivotal role in business and marketing for companies. There are many companies who offer products and services to companies. However, it is impossible for every customer to know about every brand or product. This is why companies advertise and use advertising media to reach to customers.
Depending upon the customer demographics, advertising budget, targets of the company, advertising objectives etc, companies can choose the type of media they want and they can do an advertising campaign. This helps to create a buzz about the brand, showcase the product and service utilities to the customer and build a strong brand.
Media advertising selection
For companies, it is important to have a clear cut plan in the selection of advertising media. Some steps followed in advertising media selection are:
1. The objective of the company is analysed as to what product and to which customers it is to be advertised.
2. The next stage is to have a complete understanding about the customer demographics who are to be targeted.
3. After that, depending upon the type of product, type of customers, the advertising budget set, companies can choose from the various types of advertising media. Advertising media should be chosen on the fact which gives maximum return on investment. Companies should spend minimum on advertising, reach out to as many people as they can and which should convert into substantial sales to give profit to the company.
4.Over a period of time, this processing of selecting the appropriate advertising media can be repeated for increasing cost benefit to the company.