Facebook has been the supreme social media platform for several years now. It is because marketers are always looking to identify means to engage with potential customers. Facebook is now an important part of every business’s marketing strategy, to generate leads and convert them into loyal customers.
Top Benefits of Facebook Marketing for A Business
1.) Massive Exposure on Global Scale
Facebook is undoubtedly the big daddy of Social Media, towering over rest of the social media with over 1.2 billion user accounts. That’s a huge number for a total audience. Facebook offers multiple platforms for marketing in the form of pages, groups, and ads. Facebook page for an individual or a business is the most popular way to represent an individual or a business. A group page can be opened by a business or an organization to promote activities. Users can join this group and also post comments on the group page called a wall. They can also interact through discussion threads.
2) Low Marketing Exepenses
Small businesses need not have a website, which obviously would cost money to develop, host and maintain. Instead a Facebook page for any business can be created free of cost and any content can be uploaded on this page. Even a small business can start a Facebook page and display all of the information about its products or services at virtually no cost.
3.) Ability to Target Potential Customers
Facebook ads have a unique facility which allows you to target potential customers based on their demographics and interests. For instance, if you wish to expose your ad to young business owners, you could choose demographics of age below 35, middle-class lifestyle, residing in large cities, with interest in “business” and “marketing”.
4. Increasing your Web Traffic
Through suitable links, Facebook users can be guided to your website. These users are likely to be more receptive because they choose to go to your website voluntarily by clicking on the link.