Businesses big and small are realizing the huge benefits of social media marketing and its increasing importance in the race to stay relevant and attract new customers. Long gone are the days when your secretary was the first point of contact between the outside and your company – that role is being replaced by websites and social media profiles.
Here are five benefits of social media for business:
1/. Increased Exposure/Brand Awareness:
Social media will expose your company or service to new eyes. With one click your message is shown to multitude of people. Social media can help your find customers already talking about your business-information you can leverage to reach even more people.
2/. Learn About Your Audience/ Target Consumer:
Social media gives you insights into what your audience is into (besides you, of course).Getting to know your audience can help you discover creative ways to reach them via advertising or content. Catering and targeting to this degree will lead to increased conversions.
3/. Customer Service:
Sometimes a customer won’t reach out to you if they have a problem, but will go ahead and post a complaint online. Many consumers now using social media as a point of contact with a brand, and expect a response The Social Habit reports that 42% customers who reach out to brands online expect a response within the hour.
Social media allows for instant feedback from your consumers good or bad. The time between knowing if a product or a campaign is a success is shorter. This means you can respond and resolve mishaps in a faster manner.
If your social media is done correctly it could help your increase sales. An audience that is truly interested in your brand or product will respond to sales messaging and convert. Having a social media presence can also allow customers “get to know” your brand , giving you more chances to gain their business.