Were you aware of the fact that the majority of the marketers have pointed out that social media marketing has helped in increasing their business exposure? And that about 60% of the marketers spending around 6 hours regularly on social per week have more leads? Irrespective of what you sell and whom you are selling it to, using social media as the marketing tool will enable you to grow your brand and also pad the wallet.
If you are confused as to whether you really need social media marketing then you need to know that it is going to help you to a great extent. Take a look at the importance of social media marketing for web traffic.
1/. Social Media Posts Drive Target Traffic
Irrespective of the industry, audience, and segment, a significant portion of the leads and customers are on social media. Almost everyone has a social media account. Having access to these customers will help in boosting your traffic, especially for the new site content. When you post a new update or blog on the homepage, it will take some time to get traction with Google. This simply means that few customers will come to know that new content is there till the next time they search for the product or service. As these posts will show up in the feeds of the followers and people who are interested in the product. This traffic is quite targeted. It will not simply boost the traffic numbers it will also bring in the type of visitors that you plan on attracting. The results can be pretty dramatic.
2/. Using Social Media Boosts Site’s SEO
Search engine crawlers know the pages which are constantly earning traffic and which are simply floating out of here, ignored and forgotten. Even though you have a killer content strategy and it is the most important factor in the search engine ranking, driving traffic to the optimized pages is going to make them climb faster. Social media is the best way to connect with the consumers and the industry leaders.
3/. Social Media Marketing Helps To Understand Audience
Things that make social media marketing effective tool is the interaction that you develop with the customer base. If you read the tweets and the status updates, you are going to gain an insight into the daily lives and also consumer behaviors. You will have answers to the questions like what products are they buying and what is the type of posts that they can share.
These insights will offer marketing benefits. If you understand the customer, you will be able to write better content and get more compelling posts. This will lead to more traffic to your website.
4/. Active Social Media Presence Builds Relationship With The Audience
Consumers see Instagram, Facebook, and Twitter as social networks and not marketing machines. This can turn out to be a challenge if you are developing the social media strategy for the first time for a business to have a social media presence. Many companies take hard shell approach and inundate the followers with discount offer codes, new product announcement and also customer reviews. As the account brings modest traffic gains, they start to assume that social isn’t good for their brand. You need to start seeing social as a way to connect with the customers. You will be able to help out the customers by answering the questions and provide them with relevant content.
This way you will be able to develop a connection with the industry leaders and the influencers. Over time, you are going to become more than the brand.
5/. Social Media Ads Allow Re-Targeting And Target
Social media platform offers highly targeted ads that can be customized around the needs of the customers.
6/. Social Media Will Help In Getting Noticed In An Event
Whichever metric you use for measuring the success of a particular event, it is always going to be in demand for the purpose of efficacious promotion. A promotion is going to benefit from active social media presence.
7/. Social Media Is The Key To Customer Service
Quick customer response time is not considered to be optional anymore. If the customers face any problem with the product or the service, your customers are going to expect that you will solve it right away. Only a few companies are meeting these expectations. The study has shown that the consumers reward the company which response to the requests and complaints of the customers. A strong social media marketing presence is going to help you in keeping the customers happy, and Kent Media is one of those companies which is #DigitallyDifferent and top give priority to their customers.
8/. Robust Social Media Presence Creates Brand Loyalty
According to a study a brand which has active social media profile has more loyal customers. It is easy to understand why and when you are engaging people on social media, you are not building rapport or connection. You are actually taking out time to offer the followers with useful information without even asking for anything in return. This will show the customers that you value them.