Advertisers pay for advertising to accomplish a wide array of goals. Ad objectives generally boil down to long-term branding communication or short-term direct response advertising. Branding is about building and maintaining a reputation for your company that distinguishes it in the marketplace. Sales promos are short-term inducements to drive revenue or cash flow. Based on your company’s objectives, budget and target audience, you normally advertise through one or more types of media. Calculating your return on investment in dollars is difficult, but you need to establish measurable goals, such as a percentage increase in awareness, to evaluate success.
Television and radio are two traditional broadcast media long used in advertising. Television offers creative opportunities, a dynamic message and wide audience reach. It is typically the most expensive medium to advertise through, though. Because local affiliated stations normally serve a wide local audience, you also have to deal with waste when trying to target a small town marketplace. TV watchers normally have a negative attitude toward commercials and many have DVRs at their fingertips. Radio and TV both have fleeting messages, meaning they disappear once the commercial spot ends. Radio is relatively affordable for small businesses and allows for repetition and frequency. You don’t have the visual element of TV and you have to deal with a distracted audience, since most listeners are driving.
What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. Sherpa Marketing found that more people follow brands on social media than follow celebrities. On Instagram alone 80 percent of people follow at least one business. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
Benefits of social media for brand building
1. Increase brand awareness
With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers. Think people only connect with brands they already know on social media? Consider that 60 percent of Instagram users say they discover new products on the platform. When Absolut Vodka ran an Instagram campaign to promote its limited edition Spark bottle, the company achieved a five-point lift in brand awareness.
2. Humanize your brand
Social media should be part of any business’s digital marketing strategy. It is a key way to share content, build links, and drive engagement. However, you are missing out on the full potential of social media if you are only using it for organic traffic.
Social ads allow you to reach even more of your audience, often at a low cost. You can then turn these users into followers and continue marketing to them. However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook.
Facebook is by far the most popular place for social media marketing. Facebook is especially popular for local advertisers and is now used by 62% of them—and for good reason. Let’s take a look at 10 reasons why so many brands are advertising on Facebook and why you should be, too.
1. Facebook Ads Are Affordable
Facebook, Twitter, Instagram and plenty other social media networks exist around us in today’s world. They might be an integral part of our personal lives. However do we know that they also have a potential to expand our business outreach. This, in the long run, might harm your brand and that’s why it is important for you to account social media marketing in your uptime ‘runnable’ business cost. Further, we may explain to you why choosing social media marketing is beneficial to your business.
You can use your active profiles on social media networks like Facebook, Twitter to provide business updates and activities with your user base. The connect is established as you deliver what’s going on the inner side of your business with your fan base.
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines. It is in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
SEO also helps build brand awareness for your business as search engine users are more likely to trust a site. They are on first page of search engine results pages (SERPs) than brands who are not.
If you’re a small business owner, you should utilise SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level.
Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. It is in itself an extensive type of advertising that can includes search engine marketing (SEM), search engine optimization (SEO), local online advertising, banner advertising, email marketing, online video marketing, social media optimization (SMO) strategies and other forms of online outreach. The best thing about online advertising is that unlike the traditional advertising, you can measure it at its every part and can make alterations in it at any point of time while it’s running.
Facebook has been the supreme social media platform for several years now. It is because marketers are always looking to identify means to engage with potential customers. Facebook is now an important part of every business’s marketing strategy, to generate leads and convert them into loyal customers.
Top Benefits of Facebook Marketing for A Business
1.) Massive Exposure on Global Scale
Facebook is undoubtedly the big daddy of Social Media, towering over rest of the social media with over 1.2 billion user accounts. That’s a huge number for a total audience. Facebook offers multiple platforms for marketing in the form of pages, groups, and ads. Facebook page for an individual or a business is the most popular way to represent an individual or a business. A group page can be opened by a business or an organization to promote activities. Users can join this group and also post comments on the group page called a wall. They can also interact through discussion threads.
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines. SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not.
Here are top 5 KEY benefits of SEO for small businesses:
1. User-Friendly Websites
SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.
You have decided to move forward with social media advertising, but which advertising platform do you choose? With all of the social media platforms that offer advertising, you do not have to settle. You can choose the platform(s) that meets your needs.
Facebook has the most diverse user base and evenly distributed demographics, with 79% of online adults using it. While the age of its users continues to skew on the young side, with 88% of 18 to 29 year olds using the website. The percentage of users 65 and older continues to grow—now at approximately 62%. Additionally, 83% of online adult woman are on Facebook and 75% of men use the social media website.