Social media trends to watch – Service One Digital Marketing Phnom Phen

In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, http://www.serviceonemarketing.com/wp-content/uploads/2019/05/images.jpg

posting Live videos within the group and creating social learning units.

Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. They’ve been used to not only garner quick feedback about products but also as an additional engagement tool.

Some influencer accounts have turned to creating private Instagram accounts to avoid the Instagram algorithm. Brands also followed suit by creating private alternative accounts to drive up interest. In an article in the Atlantic, Sonny, who runs several meme accounts on Instagram, said he flipped four of his accounts to private. The return has been tremendous, noting that the “growth on those accounts has far outpaced anything he’s been able to get from making it on Instagram Explore.” It will be interesting to observe if this trend continues in 2019.

With the addition of the Close Friends feature in Instagram Stories, brands could choose to create a more “insider look” feature for their accounts. New Stories features will likely include more friend groups, similar to Facebook’s own Friend Lists.

All of the above features combine to create feelings of envy and fear of missing out rooted in human psychology. 2019 will be the year that brands take advantage of this through private groups and accounts.

Some users have quit Facebook altogether, which leaves marketers wondering what’s next for social media. It’s a ripe time for a new network to be built with transparent data practice usage and their customers in mind. It’s best to keep an eye out for new channels in case one of them could be useful for your brand. Sprout’s recommendation is to reserve your brand handles on emerging social networks just in case a network becomes big in the future.

Let you know about Social Media – Service ONE Marketing In Phnom Penh

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.

Here are some prominent examples of social media:

  • Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.
  • Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices.
  • Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; however, registration is not required to edit articles. Wikipedia was founded in January of 2001.
  • LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
  • Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as “subreddits.” Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, “redditors,” submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site’s main thread page.
  • Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source. For example, clicking on a picture of a pair of shoes might redirect users to a purchasing site and an image of blueberry pancakes might redirect to the recipe.

Brian Solis created the following social media chart, known as the conversation prism, to categorize social sites and services into various types of social media. (See a larger image)

 

Business applications of social media

Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media platforms include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business.

  • Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
  • Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach. The goal is usually to create content compelling enough that users will share it with their social networks. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: by adding social media links to content such as RSS feeds and sharing buttons, or by promoting activity through social media via status updates,  tweets, or blog posts.
  • Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback.
  • In terms of customer feedback, social media makes it easy to tell a company and everyone else about their experiences with that company, whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.
  • Enterprise social networking allows a company to connect individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.
  • Social media is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or tweaks to current ones. In IT projects, crowdsourcing usually involves engaging and blending business and IT services from a mix of internal and external providers, sometimes with input from customers and/or the general public.

On the other hand, the integration of social media in the business world can also pose challenges. Social media policies are designed to set expectations for appropriate behavior and ensure that an employee’s posts will not expose the company to legal problems or public embarrassment. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared.

What Are the Different Types of Advertising?-Service ONE Marketing In Phnom Penh

Advertisers pay for advertising to accomplish a wide array of goals. Ad objectives generally boil down to long-term branding communication or short-term direct response advertising. Branding is about building and maintaining a reputation for your company that distinguishes it in the marketplace. Sales promos are short-term inducements to drive revenue or cash flow. Based on your company’s objectives, budget and target audience, you normally advertise through one or more types of media. Calculating your return on investment in dollars is difficult, but you need to establish measurable goals, such as a percentage increase in awareness, to evaluate success.

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Broadcast Media

Television and radio are two traditional broadcast media long used in advertising. Television offers creative opportunities, a dynamic message and wide audience reach. It is typically the most expensive medium to advertise through, though. Because local affiliated stations normally serve a wide local audience, you also have to deal with waste when trying to target a small town marketplace. TV watchers normally have a negative attitude toward commercials and many have DVRs at their fingertips. Radio and TV both have fleeting messages, meaning they disappear once the commercial spot ends. Radio is relatively affordable for small businesses and allows for repetition and frequency. You don’t have the visual element of TV and you have to deal with a distracted audience, since most listeners are driving.

Social Media Marketing (SMM)-Service ONE Marketing In Phnom Penh

Social media is definitely one of the most phenomenal thing to happen in the digital arena that business owners.  Digital marketers can leverage on to create brand awareness for their products and services. Through Social Media Marketing (SMM), digital marketers can reach out to highly targeted potential customers through direct and person-to-person engagement.

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Social Media Marketing (SMM)

Facebook Advertising -Service ONE Marketing In Phnom Penh

the Facebook is the universal social media network. Facebook hosts over a quarter of the world’s population. It is providing advertisers with an unparalleled opportunity to reach virtually anyone and everyone.

លទ្ធផល​រូបភាព​សម្រាប់ facebook ad

Where Facebook Advertising Shines

If you want email addresses, Facebook is the place to go, with many advertisers reporting costs below $1 per lead. The most common model used is to run a Facebook ad directly into a high-converting landing page offering some variety of a free lead magnet or bundle product.

Social Media Engagement Metrics: Reach Vs. Impression-Service One Marketing in Phnom Penh

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Although Social media has been exploding as a whole throughout the 2000s, social media marketing specifically has picked up steam over the last few years. Whether it is Facebook, Twitter, Pinterest, LinkedIn, or any other network, most people expect a reputable business to have a presence somewhere online.

But that is not enough.

While some businesses think that just having a presence across a few networks is sufficient, social media marketing goes much further in-depth than that. How you measure your social media campaigns goes a long way in determining their success.

Whether you measure your campaigns in terms of likes, follows, items sold, comments, or some other form of engagement, you need a specific plan.

However, you first need to understand the intricacies of your analytics programs.

No matter what program you use, you will find that your posts are measured in terms of both reach and impression.

Today, we are going to look at the difference between the two.

8 Reasons Why Your Business NEEDS Social Media Marketing-Service One Marketing in Phnom Penh

Were you aware of the fact that the majority of the marketers have pointed out that social media marketing has helped in increasing their business exposure? And that about 60% of the marketers spending around 6 hours regularly on social per week have more leads? Irrespective of what you sell and whom you are selling it to, using social media as the marketing tool will enable you to grow your brand and also pad the wallet.

If you are confused as to whether you really need social media marketing then you need to know that it is going to help you to a great extent.  Take a look at the importance of social media marketing for web traffic.

1/. Social Media Posts Drive Target Traffic

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Awesome New Features Coming to Facebook Ads-Service One Marketing Cambodia

You might not have heard of F8, but the bespectacled architects behind some of your favorite ad platforms, plugins, and neat toys sure have. It’s Facebook’s annual developer conference where, for two days, people far smarter than me listen to other people far smarter than me talk about all the neat new things Facebook is working on.

តេីអ្វីទៅជា Social Media ? ចង់ដឹងទេ?-Service One Marketing Cambodia

តេីអ្វីទៅជា Social Media? ចង់ដឹងទេ!

តេីអ្នកដឹងទេថា សព្វថ្ងៃមានចំនួនអ្នកប្រេីប្រាស់ប៉ុន្មានលាននាក់ នៅលេីបណ្តាញសង្គមនីមួយៗ?