Advertisers pay for advertising to accomplish a wide array of goals. Ad objectives generally boil down to long-term branding communication or short-term direct response advertising. Branding is about building and maintaining a reputation for your company that distinguishes it in the marketplace. Sales promos are short-term inducements to drive revenue or cash flow. Based on your company’s objectives, budget and target audience, you normally advertise through one or more types of media. Calculating your return on investment in dollars is difficult, but you need to establish measurable goals, such as a percentage increase in awareness, to evaluate success.
Television and radio are two traditional broadcast media long used in advertising. Television offers creative opportunities, a dynamic message and wide audience reach. It is typically the most expensive medium to advertise through, though. Because local affiliated stations normally serve a wide local audience, you also have to deal with waste when trying to target a small town marketplace. TV watchers normally have a negative attitude toward commercials and many have DVRs at their fingertips. Radio and TV both have fleeting messages, meaning they disappear once the commercial spot ends. Radio is relatively affordable for small businesses and allows for repetition and frequency. You don’t have the visual element of TV and you have to deal with a distracted audience, since most listeners are driving.
Social media is definitely one of the most phenomenal thing to happen in the digital arena that business owners. Digital marketers can leverage on to create brand awareness for their products and services. Through Social Media Marketing (SMM), digital marketers can reach out to highly targeted potential customers through direct and person-to-person engagement.
What is Search Engine Optimization?
SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.
However, although SEO once involved adding keywords to your site for search engines to find, SEO in 2018 is far more complex and involves a much broader scope of considerations.
Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.
If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many small businesses you interact within your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.
1. Be Visible to Customers at All Times
We publish an opinion piece from Pawel Siudecki, director of The Room Design Studio, regarding the necessity of an official Master Plan in aiding the development of Cambodia’s rapidly expanding capital city.
A well-defined site structure makes the job of search engine crawlers easier and this means better indexing and more chances in achieving higher rankings.
With the introduction of artificial intelligence in the Google ranking algorithm, voice search and mobile first index, the structure of a website has gained more importance than ever.
It’s no longer enough to have pages thrown on a website but these have to be grouped properly into categories so that search engines can understand for which topics you want to rank for.
Home / SEO Articles / How to Optimize Your Site Structure for SEO
Google is revving up its camera-laden cars in Cambodia, after the Internet giant announced the Southeast Asian country as the latest expansion for the Google MapsStreet View feature.
Considering using a virtual tour 360 to promote your company?
Google Business View, Google Street, Street View | Trusted, and now Google Street View… if it’s Tuesday, Google must be changing the name of one of its marketing platforms. By any name, Google Street View’s virtual tour 360 may give your business a visibility boost like nothing else could.
Today, on 21 August 2014, Google announced the release of a new Street View imagery, allowing users to view, and moreover to navigate with a 360-degree street-level imagery of main cities and provinces in Cambodia, such as : Phnom Penh, Siem Reap, Stung Treng, Kratie, RatanakKiri, MondulKiri, Kampong Thom, Kampong Cham,Tbong Khmum, Kep, Kampot, Preah Vihear, Oddar Meanchey, and more.