Social media is a relatively fresh newcomer to the marketing scene. It’s entirely natural for you to doubt if it has tangible benefits for business use. It can be tough to justify investing resources in approaching social media management more seriously.
On the flip side, there are tremendous and organic rewards on offer for businesses that get it “right.” Record traffic figures, massive engagement with potential customers, outstanding brand evangelism and delighted customers with publicly visible support are only some of the benefits of social media.
Social media advertising can provide huge increases in conversions and sales with lower cost of acquisition. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform.
Social media is one of the most effective and affordable digital marketing tools for businesses. Social media has grown from being a fringe advertising tactic to a fundamental marketing component for businesses of all sizes. Here are the top nine benefits of using social media to grow your business.
1) Increased Brand Awareness
As an advertiser, you’re faced with two choices: traditional advertising or digital advertising. Although traditional advertising has its benefits (it’s great for targeting local audiences and driving customers to brick-and-mortar stores), it doesn’t have the capabilities digital advertising has, including the ability to target a specific audience and to watch real-time results, among many others. Here are the top six benefits unique to digital advertising.
While some traditional advertising media are in decline, outdoor is growing. Poster advertising is attention-grabbing, and does not require the audience to do anything to see it. You don’t have to tune in or click onto it or turn a page.
At the same time, most people regard it as less intrusive than other advertising methods. Indeed, a lot of outdoor advertising is engaging, providing colour, humour and interest.
Where to advertise outdoors
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
Social media includes online communication channels where you can interact with your customers and share information in real time. These channels can help you reach your present and potential customers, create online communities and sell and promote your products and services.
What is Search Engine Optimization?
SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.
However, although SEO once involved adding keywords to your site for search engines to find, SEO in 2018 is far more complex and involves a much broader scope of considerations.
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right?
We’re not here to scare your brand into the world of social media. Instead, we want to provide your marketing team with the right steps to take toward a successful social strategy so your brand isn’t left in the dust.
Here are the seven steps to create a winning social media marketing strategy in 2018:
When it comes to using social media marketing to build your business, the worst action is no action, and your biggest problem is being invisible, not being talked about negatively. As long as you’re part of the conversation on the social Web, you can hear what’s being said about you and massage negative perceptions about your business. But if no one is talking about you, you have no chance for growth. That means you need to get involved on the social Web as soon as possible, not only to capitalize on the opportunities that it presents to your business, but also to develop and protect your reputation.