Network advertising
in Cambodia

Professional
Web Design

SEO
in Cambodia

Category: Overview digital marketing information in Cambodia

The first time to understand what is digital marketing, marketing planning how to plan to make online advertising.

Understand the advantages and news of digital advertising,Easily implement digital marketing planning and online advertising

Service one digital marketing agency in Phnom Penh, Cambodia to provide professional digital marketing solutions, Googl Search advertising,integrated web design, Khmer website,build, SEO,

With the most professional digital advertising solutions, graphic design, advertising marketing solutions.

The following is our article on digital marketing and knowledge, so that everyone can understand what is the digital marketing.
The importance and function of digital marketing.

Index » News » Overview digital marketing information in Cambodia

What does a media agency do today?-Service ONE Marketing In Phnom Penh

What does a media agency do today?

Traditionally, a media agency strategically plans where and when your advertising and marketing message should appear. The agency, ideally, helps you buy the space and puts your message on it.

Image result for What does a media agency do today

Today, media agencies have evolved beyond that definition and morphed into ‘communications agencies’ meaning they do a lot more than just tell you where to put your message or when to put it. Because consumers have changed the way marketers plan their strategies, and have adapted so many new channels – mostly due to the advances in digital – agencies have to have multiple efficiencies, including strategic planning, buying clout, social media muscle, content development, mobile media versatility and more.

With digital, the lines haven’t just blurred, they’ve auto-erased. Media agencies worldwide are fast acquiring, hiring, renting – content creation talents or agencies to become a complete solutions provider for their clients. That’s the nature of how today’s consumer’s use and dependence on digital focused channels of communications have changed the way media planning agencies behave in the ecosystem. You cannot put your head in the sand (and there’s lots of it around here) and stay in a silo.

We don’t look at digital in isolation, because digital is part of every day life and can no longer be viewed (as is often done in this region) as a ‘by-the-way channel’. Agencies today provide strategic consulting and execution on how best to leverage digital for a brand’s communication; how to optimize digtal touch points, develop strategic engagement plans across all media, look at new areas like social networking, search, viral, mobile and web 3.0 for true integration. Media solutions today include a 360° approach where clients are being provided with knowhow, expertise and final product including the development, design, programming and full content.

But one cannot forget that life at a media agency is not all zeroes and ones. Online and mobile isn’t everything, and at least here in the Middle East, tv is still ruler of the domain. And no Arab Spring is going to change that, facebook or no facebook. At the end of the day, come Ramadan month, the sofa and the tv are the hot zones in the home. So, understanding traditional media channels – tv, radio, newspaper, magazines, outdoor – and being able to tell the client how, where, why and when his message should go on is still key.

Media agencies first of all need to understand their client’s business needs, understand the market dynamics and be able to focus the message to consumers via channels that best resonate with the target audience. Beyond that, media agencies bring efficiency to their clients across media planning and negotiation points as they have the specific expertise, volume leverage and theoretically deliver economies of scale and reduce per media booking transaction cost. That’s the basics.

Today, media agencies will help you plan how you play in the social media space, they will help you market your brand on Search engine pages (SEM), they will put your message inside taxicabs, organize events, do mail-drops at door steps, send out emailers, write on the sky or the beach, blog, post on facebook, manage your website, put pretty girls with handouts in a shopping mall and almost any other way you can think of communicating.

What are the Benefits of Advertising?-Service ONE Marketing In Phnom Penh

Advertising: we see it everywhere and we do our best to ignore it. And yet so much business is dependent upon advertising that we cannot tune it out completely. Why do we need advertising and does it really help consumers in any way?

This is a great topic because most articles that discuss the “benefits of advertising” focus on the benefits to the advertisers. But there are advantages to advertising which promote social well-being, distribution of wealth, and even consumer interests.

Let’s start by looking at the three partners in advertising: Advertisers, Publishers, and Consumers.

Image result for benefit of doing advertising

Advertisers may be businesses, governments, non-governmental agencies (non-profits), and individual people.

Publishers are the services who carry or distribute advertising, including television, radio, and Internet advertising, billboard advertising, and printed media advertising (as is found in books, magazines, and newspapers). Publishers may also include the manufacturers of packaging (such as boxes and envelopes) who print ads on the packaging, specialty painting and fixture companies that create signs for vehicles and buildings, and small print publishers who distribute novelty advertising platforms like fliers and menus.

What Are the Different Types of Advertising?-Service ONE Marketing In Phnom Penh

Advertisers pay for advertising to accomplish a wide array of goals. Ad objectives generally boil down to long-term branding communication or short-term direct response advertising. Branding is about building and maintaining a reputation for your company that distinguishes it in the marketplace. Sales promos are short-term inducements to drive revenue or cash flow. Based on your company’s objectives, budget and target audience, you normally advertise through one or more types of media. Calculating your return on investment in dollars is difficult, but you need to establish measurable goals, such as a percentage increase in awareness, to evaluate success.

Image result for advertising

Broadcast Media

Television and radio are two traditional broadcast media long used in advertising. Television offers creative opportunities, a dynamic message and wide audience reach. It is typically the most expensive medium to advertise through, though. Because local affiliated stations normally serve a wide local audience, you also have to deal with waste when trying to target a small town marketplace. TV watchers normally have a negative attitude toward commercials and many have DVRs at their fingertips. Radio and TV both have fleeting messages, meaning they disappear once the commercial spot ends. Radio is relatively affordable for small businesses and allows for repetition and frequency. You don’t have the visual element of TV and you have to deal with a distracted audience, since most listeners are driving.

What should you know about social media in Cambodia-ONE Marketing In Phnom Penh

Social media has been one of the greatest phenomena of the past decade, it is present in many aspects of the daily life and it has, inevitably, interacted with the political realm. The debate on how the interaction between politics and the Internet serves democratic purposes has given way to a myriad of perspectives, ranging from the sceptic and realist view that foresees an Internet moulded to fit traditional politics, thus maintaining the status quo, to optimistic accounts emphasizing the democratising power of the net making users more active in the public sphere.  A well-rooted analysis of the interaction between politics and social media needs to consider both extremes of the spectrum, thus avoiding a dichotomy between optimists and pessimists. For such purposes, a social and political analysis of each specific case study is a necessary step.

Image result for social media in cambodia

Social media and politics is a topic of interest in Cambodia since the number of new sign-ups to platforms such as Facebook hiked exponentially and was pointed out to be one of the factors that profoundly contributed to the outstanding electoral results of the opposition Cambodian National Rescue Party (CNRP) in 2013. Since then, government officials have been catching up in their social media skills, while authoritarianism began rising. Currently, social media is widely used by the government, the opposition parties and the civil society, and while it has not proved to be a decisive factor (on its own) in overthrowing a government, it is a crucial element to keep an eye on.

9 Smart Reasons You Need to Be Using Facebook Ads Now-Service ONE Marketing In Phnom Penh

Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. Spoiler alert: Facebook remains King Social Network. It is the social-media platform of choice for the majority of marketers–and for good reason. It’s never been cheaper to build your brand and create new demand for your products and services. If you aren’t already advertising on Facebook, you’d be crazy not to.

Image result for Social media

Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.

1. People Spend a Ridiculous Amount of Time on Social Media

Facebook is too huge for a business of any size to ignore. Your business needs a Facebook page. You know this–and so do 40 million other businesses. Facebook is where your future customers hang out. The average person spends 28 percent of his or her time online on social networks–or 1.72 hours per day. The average American spends about 40 minutes just on Facebook–sharing and Liking content. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos. Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month.

2. Over 1 Billion Users Served

So, Facebook is kind of a big deal, in case you haven’t heard. According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile. In August, Mark Zuckerberg announced that his social network had passed a huge milestone–more than 1 billion users logged into Facebook in a single day. You know what else? Half a billion people only access Facebook via a mobile device. Within this massive pool of people are your future customers. Many of them visit Facebook every day. You need to connect with them. Facebook ads will help you reach the right audience. Your audience.

3. Facebook Organic Reach Is Pretty Much Dead

Image result for Social media

If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates. Sad, but true. For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere. Here’s the truth about marketing on Facebook now: You need to use Facebook ads if you want consumers to discover your business. The good news? You don’t need a huge budget. Typically, $50 will get your message in front of 5,000 to 10,000 people. And you can be extremely picky about who you target.

4. Highly Scalable Content Promotion

If you’re consistently creating great content for your website, you want people to know about it. That’s why you share updates across your social networks. But this isn’t enough. Facebook Ads will amplify the reach of your content. By using ads, you’ll actually end up getting more organic reach for your content. How is this possible? Well, when influencers share your Facebook Ads (yes, people DO share ads), your content will become exposed to an even larger audience. Remember, engagement snowballs as you go on social media.

5. Targeting is Amazing

Facebook is much more targeted than you might realize. Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections. But Facebook can also help you get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of. You can:

  • Tap into recent purchase behavior.
  • Get creative with life-event targeting.
  • Use custom audiences to nurture leads and build loyalty.
  • Create audiences that look like your own targets (“lookalike audiences”).
  • Layer targeting options to get super granular with your targeting.

6. Remarketing = Incredibly Powerful

I said earlier that you’d be crazy not to use Facebook ads. Well, you’d be even crazier to not use Facebook remarketing.

Not familiar with remarketing? Here’s how I explained it last week:

Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.

Remarketing is the most powerful way to grow your business. Period.

I’ve seen social remarketing, on average, boost engagement rates by three times and increase conversion rates by two times. You’ll want to use remarketing for your hard offers–your sign-ups, consultations, downloads, etc.

7. Turn Visitors Into Leads and Customers

Image result for Social media

Your efforts with Facebook Ads will bring new traffic to your website. But you want more. You want leads. Customers. Sales. To achieve this, you’ll want to tag visitors who come to your site with a cookie. This will help build your remarketing audience. Now you can start applying behavioral and demographic filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your stuff (behavioral and interest targeting), who recently checked out your stuff (retargeting), and who can afford to buy your stuff (demographic targeting). Facebook Ads will help you more frequently capture qualified leads or make sales.

8. Call Buttons Are Game Changers

As mentioned earlier, Facebook has 1.39 billion mobile visitors every month and half a billion of its users only access the network via mobile. So capturing leads from mobile Facebook users is a huge opportunity. Calls to businesses are way more valuable than clicks on websites. That’s why Facebook’s Call Buttons are game changers. Think about mobile Facebook users. They see an ad, click on the Call Now button, and the lead is captured. Amazing. Compare this to the old-school desktop search conversion funnel. A user sees an ad, clicks on it, visits a landing page, and (some) leads are captured. You can now bypass this stupid, dated funnel concept entirely thanks to Facebook Ads!

9. Tools Make Managing Ads Super Easy

Many entrepreneurs and business owners I talk to still think Facebook Ads are “too complicated.” If you’re one of them, maybe a little technology will help convince you otherwise. In a previous column, I shared five indispensable Facebook Ads tools to more easily create and manage your ads.

Why use Outdoor advertising?-Service ONE Marketing In Phnom Penh

We realise that Outdoor Advertising is a new concept to a lot of small business and we understand that, unless you have advertised Out-of-Home before, you may not know the benefits or whether it is right for your business. To help you make that decision, we’ve created this page and the video below, highlighting the top 5 reasons why you should choose Outdoor advertising.

Image result for outdoor advertising

If the title hasn’t convinced you, here are 5 reasons that might…

1. It stands out!

Outdoor advertising is an unavoidable, 24/7 medium which simply can not be missed and unlike any other media, you can’t skim through it, turn it off or change the page – it’s always on, always being seen.

2. Planning

From large billboard advertisement signs located on key arterial routes, to bus stop posters situated along busy high streets, Out-of-Home makes it easy for you to plan your campaign and reach your desired target audience. Whether you wankt to introduce your brand to families, commuters, sports fans or students; Outdoor advertising can capture your potential customer. Reaching your target audience means that you avoid wasting your budget by advertising in the wrong areas, to the wrong people. Did we forget to mention that you can even target your competitor!?

3. Digital

Clear Channel now has over 4,000 digital advertising signs located in audience-specific areas across the UK; with digital LED screens at supermarkets (Asda & Sainsbury’s), shopping centres and bars, to a vast network of digital billboards and bus stops. Digital enables you to book by time, date and even weather! This flexibility allows you to optimise your budget and reach your target audience like never before. Whether you want to reach local mums at their local Asda in the morning via supermarket ads or commuters on their way home from work via roadside bus stop signs – digital can do it.

4. Suitable for all budgets

Depending on who you are trying to reach and your company objective, you can advertise your brand on one specific phone box, ten local digital bus stops or on a network of 1000 billboards across the UK. Out-of-Home advertising is a cost-effective platform which works for any budget size.

5. Reach

On a daily basis in every region across the UK, Outdoor advertising has a bigger reach than any other media. That includes TV! In fact, Out-of-Home advertising reaches 98% of the UK population every week (Route).

Social Media Marketing for Businesses-Service ONE Marketing In Phnom Penh

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Image result for what should you know about social media

Social Media Marketing 101: What Is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

10 Reasons Why You Should Be Advertising on Facebook-Service ONE Marketing In Phnom Penh

Social media should be part of any business’s digital marketing strategy. It is a key way to share content, build links, and drive engagement. However, you are missing out on the full potential of social media if you are only using it for organic traffic.

Social ads allow you to reach even more of your audience, often at a low cost. You can then turn these users into followers and continue marketing to them.

However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook.

What You Could Know About Outdoor Advertising-Service ONE Marketing In Phnom Penh

Outdoor advertising has become a part of everyday life. It’s an element consumers expect to see as they walk to the store or drive to their friend’s house. They know at some point they’ll come across an advertisement within their local landscape. But what are the benefits for businesses in the outdoor advertising process? In this article we’ll answer this question and provide our insights on the advantages outdoor advertising holds over other formats.

Image result for benefit outdoor advertising

No Barrier Between Consumer and the Advertisement

A leading benefit of outdoor advertisements is the fact that consumers don’t have to complete any action to access them. They can be found anywhere within their local landscape and, unlike other forms of advertising such as online and in-store promotions, it doesn’t depend on the consumer entering a specific area. Outdoor advertising presents a clear path to the consumer.

The Reasons why you Could Use Social Media to Advertise your business-Service ONE Marketing In Phnom Penh

Most small businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.

Image result for Consumers will be more receptive to your messages when marketing through social media

So what’s so great about social media marketing? Here are our agency’s top 15 reasons why marketing through social media is a must for small businesses.

1. Your customers are on social media.

One of the best reasons for your small business to be marketing through social media is that your customers are spending time on these channels. According to Statista, 70% of the U.S. population has at least one social media profile. And by 2018, the number of worldwide social media users is expected to reach about 2.5 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.