Why Mobile Advertising is Essential for Start-ups – Service One Digital Marketing

Mobile marketing is growing very hastily with more and more people switching to smartphones from generic mobile phones. Due to the increase in the number of smartphone users, a tough rivalry has emerged in the field of mobile advertising. Now every mobile marketer wants to allure their target audience with various strategies, which have boosted the competition among the publishers, advertisers, and marketers.

1. Mobile Advertising is the Primary Mode of Digital Advertising– Around 80% of Indians and 2 billion of world population prefer mobile phones for internet usage. Especially in India due to the recent telecom revolution, there has been a sudden hike in the mobile internet users. This simply means to reach the maximum number of audience, start-ups should target Mobile advertising as their primary mode of advertising.

2. Cost Effective and Gives Conversion-oriented Solution– In a start-up environment funds are always a sensitive subject and other methods of advertising cost a fortune. Mobile advertising is a lot cheaper and gives an effective solution to all the advertising related problems. It’s not only affordable but also gives a quick conversion to the marketers.

3. Better Understanding of Customers– Nowadays every brand wants to personally connect with its consumer to deliver their desired products. Mobile advertising is a direct medium where the advertiser can directly connect with its audience to sell its product. This also builds up better understanding between the brand and the consumer where the brand can understand the need of its consumer in order to cater them with better options.

4. SMS marketing– SMS marketing is a very powerful method of digital communication. It’s an effective way to get your messages read by your targeted audience. SMS has more chance of getting noticed than any other form of mobile advertising. SMS marketing helps start-ups to keep their consumers updated about their brand’s promotional activities such as discounts and services.

5. Develop your Mobile Application – Mobile applications are a key pillar of the growth of any start-up. It’s the most efficacious method of consumer engagement. Mobile Application plays an important role for a start-up in the digital eco-system. And if you are also looking to endorse through mobile ads then also the application serves as the best platform for ad postings. If your company’s application is installed in the consumer’s mobile phone it will eventually build up a relation between the brand and the user and which is the reason why many start-ups prefer mobile application as it gives them a direct and instant monetary conversion. It also builds up a relation between the user and the brand.

What Is Social Media? Part2 – Service ONE Marketing In Phnom Penh

What’s the Difference Between Social Media and Social Networking?

As mentioned earlier, a lot of people user the terms social media and social networking interchangeably as if they mean the exact same thing. Although the difference is subtle, they’re not the same. Social networking is really a subcategory of social media.

The easiest way to understand the difference between social media and social networking is by thinking about the terms media and networking separately. Media refers to the information you’re actually sharing — whether it’s a link to an article, a video, an animated GIF, a PDF document, a simple status update or anything else.

Networking, on the other hand, has to do with who your audience is and the relationships you have with them. Your network can include people like friends, relatives, colleagues, anyone from your past, current customers, mentors and even complete strangers.

Magnified illustration with the word Social Media on white background.

They certainly overlap, which is why it gets confusing. For example, you can share media with your social network to gather likes and comments — a form of social networking. But you can also just upvote a link on Reddit, which is a social media platform, to help out the community and give your say in the matter without any intention of building relationships with other users.

Still confused? Try to think of social media like fruit. Apples, bananas, oranges, grapes, berries, melons and pineapples are all part of the broader fruit category the same way that social networking, social news, social bookmarking, wikis, blogs and private web messaging are part of the broader social media category.

Are Traditional Media Also Social Media?

Traditional media was mentioned earlier on in this article just to demonstrate broader examples of media, but don’t be fooled into thinking that TV, radio, and newspapers are a part of social media. At least not quite yet entirely. The line drawn between the two is slowly thinning as each continues to evolve.

Social media doesn’t just give you information but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.

Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.

Are Blogs a Part of Social Media?

Copyblogger published an interesting article several years ago, making the argument that blogs are indeed social media, despite the fact that people tend to put them in a category all on their own these days. In fact, blogs are one of the oldest forms of social media that dominated the web long before we were friending and following everyone on social networks.

The key features that make blogs part of social media are their user accounts, comment sections, and blog networks. Tumblr, Medium, WordPress, and Blogger are just a few examples of big blog platforms that have very active community blog networks.

What Are Some of the Known Issues With Social Media?

Social media isn’t all just fun and games with your friends, celebrities you admire, and brands you follow. There are lots of common problems that most major social media platforms haven’t totally solved, despite their effort to do so.

  • Spam: Social media makes it easy for spammers — both real people and bots — to bombard other people with content. If you have a Twitter account, you’ve probably experienced a few spambot follows or interactions. Likewise, if you run a WordPress blog, you may have gotten a spam comment or two caught by your spam filter.
  • Cyberbullying/Cyberstalking: Children and teenagers are especially susceptible to cyberbullying because they take more risks when it comes to posting on social media. And now that we all interact on social media via our mobile devices, most major platforms make it possible to share our locations, opening up the doors for cyberstalkers to target us.
  • Self-image manipulation: What a user posts about themselves on social media only represents a small portion of their life. While followers may see someone who’s happy and living it up via their posts on social media in such a way that makes them feel boring or inadequate by comparison, the truth is that users have the power to completely control what parts they do and don’t want to broadcast on social media to manipulate their own self-image.
  • Information overload: It’s not unusual to have over 200 Facebook friends or follow over 1,000 Twitter accounts. With so many accounts to follow and so many people posting new content, it’s almost impossible to keep up.
  • Fake news: Fake news websites promote links to their own totally false news stories on social media in order to drive traffic to them. Many users have no idea that they’re fake in the first place.
  • Privacy/Security: Many social media platforms still get hacked from time to time despite having good security measures in place. Some also don’t offer all the privacy options that users need to keep their information as private as they want them to be.

What Does the Future Hold for Social Media?

It’s difficult to predict anything exactly, but if one thing can be said about the future of social media, it will probably be more personalized and less noisy. Over-sharing will be less of a problem and filtering out irrelevant information will become a stronger trend.

Snapchat is a social media platform that’s really at the forefront of social media evolution. Rather than blasting out updates for all our friends and followers to see, we use Snapchat more like we communicate in real life — with specific people only at specific times.

Other big social networks like Instagram and Facebook have also taken inspiration from Snapchat for its stories feature, integrating nearly identical features into their own platforms so users have the opportunity to share quick photos or short videos that are only available to view for 24 hours.

If anything, social media is probably about to move more toward ephemeral sharing for quicker, more intimate sharing without the stress of having to blast something out to hundreds or thousands of followers that stays up there unless it’s manually deleted. The pressure of garnering tons of likes and comments on regular social media posts also plays a huge factor, suggesting that more casual forms of social sharing, such as through stories, could be the social media way of the future.

5 Important 2019 SEO Trends You Need to Know

5 Important 2019 SEO Trends You Need to Know

1. Understand You Audience & User Intent

Does your audience prefer text? Images? Video? Audio.

Knowing this will all be more important than ever in 2019, according to our experts.

“You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible,” said Mindy Weinstein CEO of Market Mindshift.

Motoko Hunt, president of AJPR, agreed, adding that the interests, tastes, and preferences of your audience can change more quickly than you think.

“Even if your website content is perfectly written and optimized, if it’s done for a wrong audience, it won’t grow the business,” Hunt said.

Tomorrow’s high-ranking website is all about the audience, said Julia McCoy, CEO of Express Writers.

“If your site enhances your audience’s journey, you’ll be rewarded by Google and your visitor will invest in you,” McCoy said.

This is especially important because rankings have been fluctuating over the past year to help fit the semantic intent of a user’s search query, said Jesse McDonald, SEO specialist and director of operations for TopHatRank.com.

“It will be more critical than ever for SEOs and content specialists to focus heavily on the user intent of the keywords they are targeting while creating content,” McDonald said.

Casie Gillette, senior director of digital marketing at KoMarketing, has also noticed Google’s shift in keyword intent.

“We have to think more about the funnel and where we really want to spend our time,” Gillette said. “Do I want to spend time and money trying to rank for a broad term or should I instead shift my focus to terms further down the funnel, where buyers are more knowledgeable and more likely to be interested in what I’m selling?”

To adjust to this shift in 2019, you may have to change the way you’ve been doing your keyword research, said Chuck Price, founder of Measurable SEO.

“When doing keyword research in 2019, it’s imperative that you check the SERPs to see if websites like yours are ranking for a targeted phrase,” Price said. “If the top SERPs are filled with directories or review sites and your site isn’t one of those, then move on to another phrase.”

The time is now to stop matching keyword phrases and start making sure that your content comprehensively answers questions your audience is asking via search, said Jeremy Knauff, CEO of Spartan Media.

“Ideally, we should take our content a step further by anticipating and answering follow-up questions they may have once they receive the answer to their initial query,” Knauff said.

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2. Go Beyond Google Search

Could Amazon and Apple cut into Google’s search dominance? Eli Schwartz, director of SEO and growth for SurveyMonkey, believes so.

“I think that 2019 will be the year that, once again, SEO will not just be about how to optimize for Google, but we will have to take into account these other ‘engines’ as well,” Schwartz said.

As Cindy Krum, CEO of MobileMoxie, pointed out, SEO is about showing up wherever and however people are searching – not just getting the first blue link. So you must learn how to drive traffic and engagement for things other than just websites.

“If potential customers are searching for apps, you need to rank in app stores. If they are searching for podcasts or videos, you need to rank where people search for those things,” Krum said. “Strong brands are becoming multi-faceted, ranking more than just websites. Strong SEOs need to do the same thing.”

Jes Scholz, international digital director for Ringier AG, said she also sees the scope of SEO expanding to cover visibility on other platforms.

“Think beyond driving users to your website by ranking number 1 in the SERPs,” Scholz said. “How can you get visibility for your content in featured snippets and thus conversational interfaces, with hosted articles, with content aggregators and other such opportunities to ensure your brand reaches your target audience?”

In 2019, you also must at least consider optimizing for devices, said Kristine Schachinger, digital strategist and SEO consultant.

“For those with products that can be sold or brands that can benefit from the exposure, being optimized for home assistant or audio-only devices can’t be ignored,” Schachinger said.

Ultimately, this all requires the best content on the fastest platforms geared to meet the users wherever they’re coming from, according to Keith Goode, IBM’s senior SEO strategist, security intelligence.

“The entire search experience is our domain of expertise and control, and our goal isn’t to just drive traffic,” Goode said. “It’s to ensure that we’ve optimized that search experience, whether web-based or app-based or [insert the next big technology]-based, to create the most efficient and engaging intersection of the user’s needs and the site’s offerings possible.”

3. Structured Data Markup Is Key

Use structured data whenever possible, said Marcus Tandler, co-founder and managing director of Ryte.

“With AI becoming increasingly important for Google, structured data is becoming more important as well,” Tandler said. “If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires a fast processing of contents and their relations to each other.”

JP Sherman, enterprise search and findability expert at Red Hat, said you should start looking at and understanding structured data, schema, active and passive search behaviors, and how they can connect to behaviors that signal intent so that the behavior of search becomes a much larger effort of findability.

“Contextual relationships between topics and behaviors, supported by structured markup, is the critical trend we need to start understanding, testing, and implementing for 2019,” Sherman said. “Using information architecture, tags, metadata and more recently, structured markup, we’ve had the ability to give search engines signals to understand this topical and supportive content structure.”

Further, Jamie Alberico, SEO product owner for Arrow Electronics, said you should “leverage your existing content by integrating speakable and fact check structured data markup. These markups are a key link between factual reality and the screenless future.”

And Bill Slawski, director of SEO research at Go Fish Digital added this tip:

“[Understand] and [use] appropriate schema vocabulary on pages for products, offers, events, contact information, sameAs social and entity associations, organizational information, ratings, and speakable content.”

4. Create Exceptional Content

Google algorithm updates in 2018 revealed that Google is intensifying its focus on evaluating content quality and at the depth and breadth of a website’s content, said Eric Enge, general manager of Perficient Digital.

“We tracked the SEO performance of a number of different sites,” Enge said. “The sites that provided exceptional depth in quality content coverage literally soared in rankings throughout the year. Sites that were weaker in their content depth suffered in comparison.”

Enge said he expects to see the trend of Google rewarding sites that provide the best in-depth experiences continuing in 2019.

“Google was continually tuning their algorithms in this area throughout the year, and I believe there is still a lot more tuning for them to do,” Enge added.

That means if you’re still creating content just to keep your blog alive, that won’t be good enough any longer, said Alexandra Tachalova, digital marketing consultant.

“The issue with this content is that it isn’t good enough to acquire links, so there’s a slim chance that it’ll rank on Google,” Tachalova said. “Think twice about publishing such posts, since they won’t pay off. It’s better to do one post that is properly distributed every few months than doing several per month that will only receive a few visits.”

What you need to do is create content that solves a problem – content that moves, motivates, and connects with people, said Matt Siltala, president of Avalaunch Media.

“If you can answer a question, get a lead, make a sale, help with SEO (link building), reputation management, social proof or community building purposes with a piece of content, then you win!” Siltala said. “Do your research, be the solution to the problem that people have, and provide something that is meant for people versus trying to ‘SEO’ the crap out of it and you will always do better in your efforts.”

Shelley Walsh, director of ShellShock, expects to see the level of content quality rise in 2019.

“Content strategy in SEO is not just about answering a query and getting users to the page. It must also use language to engage the user and guide the user to the next action,” Walsh said. “There are still far too few pages doing this well. More use of content maps and experience maps would help this.”

5. Increase Expertise, Authority, Trustworthiness

Establishing and growing your expertise, authority, and trustworthiness – better known as E-A-T in Google’s search quality rating guidelines – will be another key trend in 2019.

“Although the E-A-T guidelines are written for Google’s algorithm raters, rather than Google’s algorithm itself, it helps us to understand where Google is heading in the short term,” said Dixon Jones, founder of DHJ Ventures. “I think this will help SEOs start to understand that ‘quality’ comes with context. You cannot rank so easily writing authoritative content unless you are already an authority on a given subject.”

Grant Simmons, VP of search marketing at Homes.com, said you should look at content distribution and promotion from a reputation standpoint.

“Hire experts to author, leverage data from known entities, and ensure credentials and credit is given to both, with appropriate affinity to the promoted brand,” Simmons said. “How can you get more of your employees to blog, write, and speak? How can you (the brand’s people) be the go-to source for journalists around your core topic expertise? Because that level of expertise is what Google is looking for to power their results.”

Like Google, Bing also wants to reward E-A-T.

“A major goal of our ranking team is to build an algorithm that would rank documents in the same order as humans would as they are following the guidelines,” said Frédéric Dubut, Microsoft’s senior program manager, Search & AI. “You can only do so at the scale of the web by generalizing your ranking algorithm as much as possible. It turns out that modern machine learning is very good at generalizing, so you can expect our core ranking algorithm to get closer to that ideal Intelligent Search product view that we hold internally and which we try to capture in our own guidelines.”

What should you know about billbaord advertising? Service ONE Marketing In Phnom Penh

Billboards are the best way to inform the viewers about the businesses, promotions or products and hence are the most feasible choice to post advertisements. Most of the companies try to keep consumers updated about their products with effective outdoor advertising.

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According to driving surveys, Canadians, on average, spend most of their time travelling. So you’re bound to have noticed billboard advertisements lining either side of the road when commuting to work. People spend so much time on the streets but does viewing billboard advertisements effective?

Billboard Advertising Creates Brand Awareness

Social Media Marketing for Businesses-Service ONE Marketing In Phnom Penh

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

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Social Media Marketing 101: What Is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

10 reasons why so many brands are advertising on Facebook- Service ONE marketing In Phnom Penh

Social media should be part of any business’s digital marketing strategy. It is a key way to share content, build links, and drive engagement. However, you are missing out on the full potential of social media if you are only using it for organic traffic.

Social ads allow you to reach even more of your audience, often at a low cost. You can then turn these users into followers and continue marketing to them. However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook.

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Facebook is by far the most popular place for social media marketing. Facebook is especially popular for local advertisers and is now used by 62% of them—and for good reason. Let’s take a look at 10 reasons why so many brands are advertising on Facebook and why you should be, too.

1. Facebook Ads Are Affordable

7 BENEFITS OF OUTDOOR ADVERTISING-Service ONE Marketing In Phnom Penh

What is the first thing that comes to mind when you think of outdoor advertising? For most people, a picture of a big billboard along the highway or on a business building in the city pops in to mind. But outdoor advertising is actually much more than these big, colourful billboards.

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Outdoor or occasionally referred to as Out-Of-Home advertising, is communication with people while they are out of their home. Nowadays people are spending more time away from home and so outdoor advertising has the potential to reach active consumers. The benefits of outdoor advertising are almost endless, but for time sake we have compiled a list that, in our opinion, are the top 7 benefits of outdoor advertising.

OUTDOOR ADVERTISING IS HIGH IMPACT

Social media marketing- Facenook ads- Service ONE Marketing In Phnom penh

Facebook, Twitter, Instagram and plenty other social media networks exist around us in today’s world. They might be an integral part of our personal lives. However do we know that they also have a potential to expand our business outreach. This, in the long run, might harm your brand and that’s why it is important for you to account social media marketing in your uptime ‘runnable’ business cost. Further, we may explain to you why choosing social media marketing is beneficial to your business.

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1. Social Media as the ‘key’ to connect

You can use your active profiles on social media networks like Facebook, Twitter to provide business updates and activities with your user base. The connect is established as you deliver what’s going on the inner side of your business with your fan base.

Social Nework you could know-Service ONE Marketing In Phnom Penh

The popularity of social networking sites has rapidly increased over the past few years.  Social networks provide many kinds of services and benefits to its users like helping them to connect with new people. It shares opinions with likeminded people, and stays in touch with old friends and colleagues. Some of the reasons for the popularity of social networking sites are:

1. Opportunity to Meet New People

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Social networking gives people an opportunity to meet new people around the world. Users of these sites have access to millions of profiles from around the world. Before the advent of social networking sites, chat rooms were the only way to meet new people on the internet. But, the main drawback of chat rooms was that you may not know the person with whom you are interacting with. The introduction of profiles on social networking sites allowed people to know more information about a person before they interact with them.

2. Social Networking Sites are User-friendly

Advertising Cambodia-Service ONE Marketing In phnom Penh

Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. It is in itself an extensive type of advertising that can includes search engine marketing (SEM), search engine optimization (SEO), local online advertising, banner advertising, email marketing, online video marketingsocial media optimization (SMO) strategies and other forms of online outreach. The best thing about online advertising is that unlike the traditional advertising, you can measure it at its every part and can make alterations in it at any point of time while it’s running.

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Most important forms of online adverting in Cambodia:

Search advertising: