Facebook has been the supreme social media platform for several years now. It is because marketers are always looking to identify means to engage with potential customers. Facebook is now an important part of every business’s marketing strategy, to generate leads and convert them into loyal customers.
Top Benefits of Facebook Marketing for A Business
1.) Massive Exposure on Global Scale
Facebook is undoubtedly the big daddy of Social Media, towering over rest of the social media with over 1.2 billion user accounts. That’s a huge number for a total audience. Facebook offers multiple platforms for marketing in the form of pages, groups, and ads. Facebook page for an individual or a business is the most popular way to represent an individual or a business. A group page can be opened by a business or an organization to promote activities. Users can join this group and also post comments on the group page called a wall. They can also interact through discussion threads.