Social media is a relatively fresh newcomer to the marketing scene. It’s entirely natural for you to doubt if it has tangible benefits for business use. It can be tough to justify investing resources in approaching social media management more seriously.
On the flip side, there are tremendous and organic rewards on offer for businesses that get it “right.” Record traffic figures, massive engagement with potential customers, outstanding brand evangelism and delighted customers with publicly visible support are only some of the benefits of social media.
Social media advertising can provide huge increases in conversions and sales with lower cost of acquisition. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform.
Social media is one of the most effective and affordable digital marketing tools for businesses. Social media has grown from being a fringe advertising tactic to a fundamental marketing component for businesses of all sizes. Here are the top nine benefits of using social media to grow your business.
1) Increased Brand Awareness
As an advertiser, you’re faced with two choices: traditional advertising or digital advertising. Although traditional advertising has its benefits (it’s great for targeting local audiences and driving customers to brick-and-mortar stores), it doesn’t have the capabilities digital advertising has, including the ability to target a specific audience and to watch real-time results, among many others. Here are the top six benefits unique to digital advertising.
While some traditional advertising media are in decline, outdoor is growing. Poster advertising is attention-grabbing, and does not require the audience to do anything to see it. You don’t have to tune in or click onto it or turn a page.
At the same time, most people regard it as less intrusive than other advertising methods. Indeed, a lot of outdoor advertising is engaging, providing colour, humour and interest.
Where to advertise outdoors
Social media includes online communication channels where you can interact with your customers and share information in real time. These channels can help you reach your present and potential customers, create online communities and sell and promote your products and services.
Social media advertising is a way to target audiences on specific networks through demographic information so targeted consumers can see your brand in their feeds. And it works really well when done right. But pushing paid content in front of random social media users isn’t going to immediately work or perform well at all. You have to be strategic with your ad spend, content selection, targeting frequency and audience demographics.
Know Your Campaign Objectives & Choose the Best One
Going blindly into paid social will only cost you time and money. But nobody is saying you have to be an expert advertiser to see results.
social media in Cambodia, Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
Social Media Marketing At Marketing Land
Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing:
- Social Media Marketing How To Guides & more!
To keep up with social media marketing, subscribe to our weekly Social Media Marketing digest and Marketing Day daily recap newsletters, with the latest articles from Marketing Land and Search Engine Land, as well as the day’s news sources all over the web.
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Social media is quickly becoming one of the most important aspects of digital marketing. It provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity. That makes it easy to spread the word about your product and mission.
Improved brand awareness