Social media trends to watch – Service One Digital Marketing Phnom Phen

In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, http://www.serviceonemarketing.com/wp-content/uploads/2019/05/images.jpg

posting Live videos within the group and creating social learning units.

Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. They’ve been used to not only garner quick feedback about products but also as an additional engagement tool.

Some influencer accounts have turned to creating private Instagram accounts to avoid the Instagram algorithm. Brands also followed suit by creating private alternative accounts to drive up interest. In an article in the Atlantic, Sonny, who runs several meme accounts on Instagram, said he flipped four of his accounts to private. The return has been tremendous, noting that the “growth on those accounts has far outpaced anything he’s been able to get from making it on Instagram Explore.” It will be interesting to observe if this trend continues in 2019.

With the addition of the Close Friends feature in Instagram Stories, brands could choose to create a more “insider look” feature for their accounts. New Stories features will likely include more friend groups, similar to Facebook’s own Friend Lists.

All of the above features combine to create feelings of envy and fear of missing out rooted in human psychology. 2019 will be the year that brands take advantage of this through private groups and accounts.

Some users have quit Facebook altogether, which leaves marketers wondering what’s next for social media. It’s a ripe time for a new network to be built with transparent data practice usage and their customers in mind. It’s best to keep an eye out for new channels in case one of them could be useful for your brand. Sprout’s recommendation is to reserve your brand handles on emerging social networks just in case a network becomes big in the future.

Why Mobile Advertising is Essential for Start-ups – Service One Digital Marketing

Mobile marketing is growing very hastily with more and more people switching to smartphones from generic mobile phones. Due to the increase in the number of smartphone users, a tough rivalry has emerged in the field of mobile advertising. Now every mobile marketer wants to allure their target audience with various strategies, which have boosted the competition among the publishers, advertisers, and marketers.

1. Mobile Advertising is the Primary Mode of Digital Advertising– Around 80% of Indians and 2 billion of world population prefer mobile phones for internet usage. Especially in India due to the recent telecom revolution, there has been a sudden hike in the mobile internet users. This simply means to reach the maximum number of audience, start-ups should target Mobile advertising as their primary mode of advertising.

2. Cost Effective and Gives Conversion-oriented Solution– In a start-up environment funds are always a sensitive subject and other methods of advertising cost a fortune. Mobile advertising is a lot cheaper and gives an effective solution to all the advertising related problems. It’s not only affordable but also gives a quick conversion to the marketers.

3. Better Understanding of Customers– Nowadays every brand wants to personally connect with its consumer to deliver their desired products. Mobile advertising is a direct medium where the advertiser can directly connect with its audience to sell its product. This also builds up better understanding between the brand and the consumer where the brand can understand the need of its consumer in order to cater them with better options.

4. SMS marketing– SMS marketing is a very powerful method of digital communication. It’s an effective way to get your messages read by your targeted audience. SMS has more chance of getting noticed than any other form of mobile advertising. SMS marketing helps start-ups to keep their consumers updated about their brand’s promotional activities such as discounts and services.

5. Develop your Mobile Application – Mobile applications are a key pillar of the growth of any start-up. It’s the most efficacious method of consumer engagement. Mobile Application plays an important role for a start-up in the digital eco-system. And if you are also looking to endorse through mobile ads then also the application serves as the best platform for ad postings. If your company’s application is installed in the consumer’s mobile phone it will eventually build up a relation between the brand and the user and which is the reason why many start-ups prefer mobile application as it gives them a direct and instant monetary conversion. It also builds up a relation between the user and the brand.

Let you know about Social Media – Service ONE Marketing In Phnom Penh

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.

Here are some prominent examples of social media:

  • Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.
  • Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices.
  • Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; however, registration is not required to edit articles. Wikipedia was founded in January of 2001.
  • LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
  • Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as “subreddits.” Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, “redditors,” submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site’s main thread page.
  • Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source. For example, clicking on a picture of a pair of shoes might redirect users to a purchasing site and an image of blueberry pancakes might redirect to the recipe.

Brian Solis created the following social media chart, known as the conversation prism, to categorize social sites and services into various types of social media. (See a larger image)

 

Business applications of social media

Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media platforms include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business.

  • Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
  • Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach. The goal is usually to create content compelling enough that users will share it with their social networks. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: by adding social media links to content such as RSS feeds and sharing buttons, or by promoting activity through social media via status updates,  tweets, or blog posts.
  • Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback.
  • In terms of customer feedback, social media makes it easy to tell a company and everyone else about their experiences with that company, whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.
  • Enterprise social networking allows a company to connect individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.
  • Social media is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or tweaks to current ones. In IT projects, crowdsourcing usually involves engaging and blending business and IT services from a mix of internal and external providers, sometimes with input from customers and/or the general public.

On the other hand, the integration of social media in the business world can also pose challenges. Social media policies are designed to set expectations for appropriate behavior and ensure that an employee’s posts will not expose the company to legal problems or public embarrassment. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared.