You have decided to move forward with social media advertising, but which advertising platform do you choose? With all of the social media platforms that offer advertising, you do not have to settle. You can choose the platform(s) that meets your needs.
Facebook has the most diverse user base and evenly distributed demographics, with 79% of online adults using it. While the age of its users continues to skew on the young side, with 88% of 18 to 29 year olds using the website. The percentage of users 65 and older continues to grow—now at approximately 62%. Additionally, 83% of online adult woman are on Facebook and 75% of men use the social media website.
Instagram is used by about 32% of online adults. It is one of the most used social media websites for young adults, with 59% of the 18 to 29 age group on Instagram and only 8% of adults aged 65+. The website is also more popular among women (38%) than men (26%), and those living in an urban setting (39%).
Approximately 24% of online adults use Twitter. The social media website is most popular among the 18 to 29 age group, with 36% being users, and only 10% of adults aged 65+ using the website. The male-to-female user ratio is fairly even at 24% and 25%, respectively. Twitter is also slightly more popular among adults with a college degree (29%) making more than $75,000 per year (30%).