What does CPC mean?
CPC stands for Cost Per Click. This means you only get charged when someone clicks on your advert.
What does CPM mean?
CPM stands for Cost Per Mille (which means per 1,000 impressions). This means you get charged when 1,000 impressions of your advert are shown, regardless of how many times someone clicks on your advert.
SEM is also known as Search Engine Marketing. It is done to increase the visibility of a website on the search engines. It includes a variety of marketing techniques under its umbrella, such as Search Engine Optimization (SEO) and Search Engine Reputation Management. PPC is also known as Pay Per Click advertising.
And Which Should You Use For Facebook Advertising?
When getting started with online advertising a legitimate question to ask is; “What’s the difference between CPM and CPC?”.
And even if you know the difference, you may still wonder; “Does how I get charged directly impact my ad performance?”
We’ll be answering both these questions in this blog and also outlining which situations call for which charge type on Facebook.