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What is a Digital Marketing Agency?-Service One Marketing in Phnom Penh

Index » News » What is a Digital Marketing Agency?-Service One Marketing in Phnom Penh

In a world where marketing and advertising are now primarily digital, the term ‘digital marketing agency’ almost seems redundant, doesn’t it? However, with print, radio, television, and other traditional marketing techniques maintaining some relevance among modern strategic marketing campaigns, explaining what makes a ‘digital agency’ different than some others out there is something we think our readers should understand.

IT’S COMPLICATED

The term ‘digital agency’ is no longer a new or mysterious phrase. Instead, it has become more of a buzzword that is overused and often misused. Though the phrase may seem quite uncomplicated, it’s the ambiguity of it that can sometimes be confusing. CommonPlaces have always considered itself a digital agency, but in a time where everyone and anyone can say they are a “digital agency”, we understand the importance of clarifying exactly what that means for our audience.

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The term ‘digital agency’ is no longer a new or mysterious phrase. Instead, it has become more of a buzzword that is overused and often misused. Though the phrase may seem quite uncomplicated, it’s the ambiguity of it that can sometimes be confusing. CommonPlaces have always considered itself a digital agency, but in a time where everyone and anyone can say they are a “digital agency”, we understand the importance of clarifying exactly what that means for our audience.

DIGITAL VS. TRADITIONAL/CREATIVE AGENCIES

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While we’re well aware that you could look up the official definition in any number of print or digital reference publications, we thought you might like to hear what it means to us. To best explain what we feel distinguishes (and elevates) a digital marketing agency from other types of marketing and advertising firms, we’ll highlight some of the key differences:

Traditional/Creative Agency

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The term ‘creative agency’ may sound all-encompassing, but it typically refers to an agency SEO offering more traditional marketing and advertising methods. For a creative agency, the focus is on presenting the google business in the most aesthetically pleasing way, using a combination of creative advertising techniques such as print, public relations, television and radio

One of the most definitive aspects of creative agencies is that they tend to value the visual design of all marketing and advertising collateral over the technical and functional aspects of a campaign. Their expertise and passion often lie in creative design and public relations vs. newer and more technical agency practices like SEO, Digital Marketing, Content Marketing, Social Media, Responsive Website Design, etc.

Traditional/creative agencies also tend to cover a broad range of industries, with less of a tendency to specialize in a specific niche or industry. For businesses looking to improve efficiencies and increase sales within their target market, an agency that doesn’t have a specific focus may lack the experience and passion to produce optimal results.

Technical/Digital Agency

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To be clear, a ‘digital agency’ still cares very much about the quality of design and overall aesthetics of every asset associated with a brand – whether it be print or digital. However, they also take special care to ensure that each brand asset and/or application functions in a way that helps companies to reach their goals. They have the tools and skills necessary to create ideas and assets and put them to work in the most efficient ways.

A digital agency’s focus goes beyond just the aesthetics of design, but also considers the overall user experience on every digital platform, and regardless of what type of device is being used. From web development and UX/UI web design to SEO, social media and content marketing – and everything in between – a digital agency works to deliver a functional design that not only looks great but also drives business growth.

 

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