Digital marketing is growing at such a fast pace that it may all seem confusing sometimes. But here’s the lowdown on everything around digital marketing that’s important to know right now.
The concept of marketing has been around for many years. It has experienced a number of massive changes over time, with plenty of new trends appearing.
Highly dependent on technological advance, digital marketing is changing and evolving every day. Each year sees many new strategies emerging. Thus, this article aims to discuss some of the most recent digital marketing trends you shouldn’t miss in 2019.
Why Is It Important to Keep Up With the New Digital Marketing Trends?
The world is moving incredibly fast, and it’s all thanks to the internet. Without this tool, marketing wouldn’t be the same massive industry it is today. The thing is, it’s so huge, and it’s developing so fast that it’s sometimes hard to keep up, even for experienced marketers.
However, it is imperative to be aware of the new developments because it might just give a company the edge they need to smoke out competitors. And the world isn’t going to stop spinning any time soon.
In fact, there’s been a massive increase in digital advertising alone, according to Google’s parent company Alphabet. The tech giant reportedly has a 20 percent increase year after year, with at least 85% of that revenue generated by advertising.
That’s one way of proving that digital marketing isn’t slowing down. So it’s best to stick with it. Let’s have a look at what’s trending this year.
1. Tapping the Potential of Voice Search
Voice Search hasn’t been as widely adopted yet. But it’s a valuable tool for exponential reach as more and more households are starting to use smart speakers for their smart home needs. Voice assistants on mobile phones are also becoming more commonly used, with almost every big smartphone maker integrating one into their system.
According to Andrew Ng, 50% of all online searches in 2020 will be through either images or voice.
While it likely won’t replace text search altogether, voice search is still an excellent opportunity to reach a highly targeted audience. Businesses that optimize for voice search can expand their market further than their competitors.
2. Cyber-security will be more important than ever
This might seem like a strange addition to the list. But cyber-security is more important than ever with how much people rely on technology these days. Hackers are becoming smarter, and ransomware is on the rise. Attackers earned more than $6.5 million from holding companies’ corporate data ransom in 2018.
The threat of coming into contact with any sort of cyber threat is heightened for the marketing department that has to use various social media, answer emails, and talk to people online.
Between strategizing and rolling out campaigns, there’s simply no time to be on the lookout for potential threats. So something like a VPN could come in handy to keep cybercriminals at bay.
3. Video is Still Top Dog
There seems to be no end to the popularity of video.
Cisco predicts that more than 82% of internet traffic in 2021 will be video. That’s a staggering thought. But it’s crucial to start using this important platform right now for those who aren’t yet.
It’s the best way to get a message across, and it doesn’t have to be produced by an outside agency. Only a quarter of businesses in 2018 reported that they used agencies for their video production needs.
Video also has plenty of SEO-friendly qualities that will help a company rank higher in searches. That will stay true for years to come. In fact, the chances are good that video might even be given more SEO weight in the future. Especially with YouTube being a Google subsidiary. The tech giant definitely wants to drive more traffic towards one of their most profitable ventures.