Page speed really matters to web users, which is why Google has always taken it into account within its desktop search rankings. As from this month (July 2018), however, it will also be factored into Google’s mobile search rankings as part of its new ‘Speed Update’.
In today’s competitive, ever-changing marketplaces, great online performance is of utmost importance. However, a report recently compiled by digital marketing agency, Visualsoft, found that 87% of the UK’s top online retail brands alone are risking a significant drop in their visibility by neglecting mobile site performance; rating as ‘poor’ in terms of mobile site speed.
As part of the report, Visualsoft has highlighted several changes that businesses should look to implement, in order to improve the performance of responsive solutions on smartphones and tablets, and support the ongoing optimisation of their site.
These simple steps have been proven – through Visualsoft testing – to provide a 68% reduction on perceptual load times, a 64% reduction in homepage weight (which reduces bandwidth costs), a 43% overall load time improvement on 3G speeds and a 39% improvement in ‘first interactive’ (when a page is minimally interactive for users).
Whilst these changes should be implemented as quickly as possible to ensure the Speed Update doesn’t have a negative impact on business, it’s important to remember that site improvements should be actioned on an ongoing basis, in order to boost sales and truly future-proof excellent user experience.
Good advertising puts the right marketing message in front of the right people at the right time. Advertising can increase awareness of what your business offers, help you find new customers and boost your sales.
Planning your ad campaign
Successful advertising starts with knowing your target customers.
A clear picture of exactly who you are trying to reach is vital to your advertising strategy. Established businesses can use their customer knowledge to look for similar, profitable targets. New businesses may rely on market research to help identify the most promising market segments. Advertising works best when you can identify publications or other media that reach your target audience cost-effectively.
Advertising activities can be categorized into above the line, below the line, and through the line advertising according to their level of penetration.
- Above the line advertising include activities that are largely non-targeted and have a wide reach. Examples of above the line advertising are TV, radio, & newspaper advertisements.
- Below the line advertising include conversion focused activities which are directed towards a specific target group. Examples of below the line advertising are billboards, sponsorships, in-store advertising, etc.
- Through the line advertising include activities which involve the use of both ATL & BTL strategies simultaneously. These are directed towards brand building and conversions and make use of targeted (personalized) advertisement strategies. Examples of through the line advertising are cookie based advertising, digital marketing strategies, etc.
There is a question which is boggling in the mind of many web owners that what exactly they should do to improve the ranking of their online shopping store? Basically, it is hard to draft a simple single answer for this. Instead, there is a series of SEO actions that helps to attain ranking results.
In an E-commerce site, there are many factors that play a significant role in boosting the rank. Here, you need to have a track on all the pages and associated products. Easy tracking and searching options should also be there for customers so that they can easily navigate the site’s pages.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Moz we believe these principles go hand-in-hand.
This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.
Why does my website need SEO?
History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.
After finding that organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These frameworks, which should be visited at least once every 12-24 months to ensure relevancy, are a guide to help prepare for periods of disruption.
We’re entering into the fourth digital marketing framework — the first was in 2000 — and there are things your business can do to prepare for the next disruption.
What Is Digital Marketing 4.0?
The prior framework includes websites, SEO, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites but has no focus on lead conversion and proper online lead qualification. This most recent iteration, though, includes:
Do you know now a lot Cambodia people are using Google search engine the most to find and explore products or services from supplier/sellers on search engine, Google is the top search engine in the world and Advertising Cambodia too, to let them know your products or services, we can help you to advertising your products or services on Search Engine Marketing | Pay Per Click (PPC Service), Banner Display Advertising or YouTube Advertising.
Clients often ask us if PPC (pay-per-click) advertising helps with SEO (search engine optimization) results. It’s a great question to ask. As a business owner or head of marketing at a company, Digital Third Coast understands your ultimate goal. You want to maximize your bottom line. Consideration of various digital marketing strategies like PPC and SEO isn’t just smart — it’s often what separates your company from the pack.
That question has a somewhat complicated answer. But in short, no, PPC does not help with SEO results…at least not directly. Here’s what Google says:
As a savvy internet user you might think no one clicks on Facebook ads.
Wrong. Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking.