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Social media trends to watch – Service One Digital Marketing Phnom Phen

In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, http://www.serviceonemarketing.com/wp-content/uploads/2019/05/images.jpg

posting Live videos within the group and creating social learning units.

Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. They’ve been used to not only garner quick feedback about products but also as an additional engagement tool.

Some influencer accounts have turned to creating private Instagram accounts to avoid the Instagram algorithm. Brands also followed suit by creating private alternative accounts to drive up interest. In an article in the Atlantic, Sonny, who runs several meme accounts on Instagram, said he flipped four of his accounts to private. The return has been tremendous, noting that the “growth on those accounts has far outpaced anything he’s been able to get from making it on Instagram Explore.” It will be interesting to observe if this trend continues in 2019.

With the addition of the Close Friends feature in Instagram Stories, brands could choose to create a more “insider look” feature for their accounts. New Stories features will likely include more friend groups, similar to Facebook’s own Friend Lists.

All of the above features combine to create feelings of envy and fear of missing out rooted in human psychology. 2019 will be the year that brands take advantage of this through private groups and accounts.

Some users have quit Facebook altogether, which leaves marketers wondering what’s next for social media. It’s a ripe time for a new network to be built with transparent data practice usage and their customers in mind. It’s best to keep an eye out for new channels in case one of them could be useful for your brand. Sprout’s recommendation is to reserve your brand handles on emerging social networks just in case a network becomes big in the future.

Why Mobile Advertising is Essential for Start-ups – Service One Digital Marketing

Mobile marketing is growing very hastily with more and more people switching to smartphones from generic mobile phones. Due to the increase in the number of smartphone users, a tough rivalry has emerged in the field of mobile advertising. Now every mobile marketer wants to allure their target audience with various strategies, which have boosted the competition among the publishers, advertisers, and marketers.

1. Mobile Advertising is the Primary Mode of Digital Advertising– Around 80% of Indians and 2 billion of world population prefer mobile phones for internet usage. Especially in India due to the recent telecom revolution, there has been a sudden hike in the mobile internet users. This simply means to reach the maximum number of audience, start-ups should target Mobile advertising as their primary mode of advertising.

2. Cost Effective and Gives Conversion-oriented Solution– In a start-up environment funds are always a sensitive subject and other methods of advertising cost a fortune. Mobile advertising is a lot cheaper and gives an effective solution to all the advertising related problems. It’s not only affordable but also gives a quick conversion to the marketers.

3. Better Understanding of Customers– Nowadays every brand wants to personally connect with its consumer to deliver their desired products. Mobile advertising is a direct medium where the advertiser can directly connect with its audience to sell its product. This also builds up better understanding between the brand and the consumer where the brand can understand the need of its consumer in order to cater them with better options.

4. SMS marketing– SMS marketing is a very powerful method of digital communication. It’s an effective way to get your messages read by your targeted audience. SMS has more chance of getting noticed than any other form of mobile advertising. SMS marketing helps start-ups to keep their consumers updated about their brand’s promotional activities such as discounts and services.

5. Develop your Mobile Application – Mobile applications are a key pillar of the growth of any start-up. It’s the most efficacious method of consumer engagement. Mobile Application plays an important role for a start-up in the digital eco-system. And if you are also looking to endorse through mobile ads then also the application serves as the best platform for ad postings. If your company’s application is installed in the consumer’s mobile phone it will eventually build up a relation between the brand and the user and which is the reason why many start-ups prefer mobile application as it gives them a direct and instant monetary conversion. It also builds up a relation between the user and the brand.

Let you know about Social Media – Service ONE Marketing In Phnom Penh

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.

Here are some prominent examples of social media:

  • Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.
  • Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices.
  • Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; however, registration is not required to edit articles. Wikipedia was founded in January of 2001.
  • LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
  • Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as “subreddits.” Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, “redditors,” submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site’s main thread page.
  • Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source. For example, clicking on a picture of a pair of shoes might redirect users to a purchasing site and an image of blueberry pancakes might redirect to the recipe.

Brian Solis created the following social media chart, known as the conversation prism, to categorize social sites and services into various types of social media. (See a larger image)

 

Business applications of social media

Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media platforms include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business.

  • Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
  • Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach. The goal is usually to create content compelling enough that users will share it with their social networks. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: by adding social media links to content such as RSS feeds and sharing buttons, or by promoting activity through social media via status updates,  tweets, or blog posts.
  • Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback.
  • In terms of customer feedback, social media makes it easy to tell a company and everyone else about their experiences with that company, whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.
  • Enterprise social networking allows a company to connect individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.
  • Social media is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or tweaks to current ones. In IT projects, crowdsourcing usually involves engaging and blending business and IT services from a mix of internal and external providers, sometimes with input from customers and/or the general public.

On the other hand, the integration of social media in the business world can also pose challenges. Social media policies are designed to set expectations for appropriate behavior and ensure that an employee’s posts will not expose the company to legal problems or public embarrassment. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared.

What Is Social Media? Part2 – Service ONE Marketing In Phnom Penh

What’s the Difference Between Social Media and Social Networking?

As mentioned earlier, a lot of people user the terms social media and social networking interchangeably as if they mean the exact same thing. Although the difference is subtle, they’re not the same. Social networking is really a subcategory of social media.

The easiest way to understand the difference between social media and social networking is by thinking about the terms media and networking separately. Media refers to the information you’re actually sharing — whether it’s a link to an article, a video, an animated GIF, a PDF document, a simple status update or anything else.

Networking, on the other hand, has to do with who your audience is and the relationships you have with them. Your network can include people like friends, relatives, colleagues, anyone from your past, current customers, mentors and even complete strangers.

Magnified illustration with the word Social Media on white background.

They certainly overlap, which is why it gets confusing. For example, you can share media with your social network to gather likes and comments — a form of social networking. But you can also just upvote a link on Reddit, which is a social media platform, to help out the community and give your say in the matter without any intention of building relationships with other users.

Still confused? Try to think of social media like fruit. Apples, bananas, oranges, grapes, berries, melons and pineapples are all part of the broader fruit category the same way that social networking, social news, social bookmarking, wikis, blogs and private web messaging are part of the broader social media category.

Are Traditional Media Also Social Media?

Traditional media was mentioned earlier on in this article just to demonstrate broader examples of media, but don’t be fooled into thinking that TV, radio, and newspapers are a part of social media. At least not quite yet entirely. The line drawn between the two is slowly thinning as each continues to evolve.

Social media doesn’t just give you information but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.

Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.

Are Blogs a Part of Social Media?

Copyblogger published an interesting article several years ago, making the argument that blogs are indeed social media, despite the fact that people tend to put them in a category all on their own these days. In fact, blogs are one of the oldest forms of social media that dominated the web long before we were friending and following everyone on social networks.

The key features that make blogs part of social media are their user accounts, comment sections, and blog networks. Tumblr, Medium, WordPress, and Blogger are just a few examples of big blog platforms that have very active community blog networks.

What Are Some of the Known Issues With Social Media?

Social media isn’t all just fun and games with your friends, celebrities you admire, and brands you follow. There are lots of common problems that most major social media platforms haven’t totally solved, despite their effort to do so.

  • Spam: Social media makes it easy for spammers — both real people and bots — to bombard other people with content. If you have a Twitter account, you’ve probably experienced a few spambot follows or interactions. Likewise, if you run a WordPress blog, you may have gotten a spam comment or two caught by your spam filter.
  • Cyberbullying/Cyberstalking: Children and teenagers are especially susceptible to cyberbullying because they take more risks when it comes to posting on social media. And now that we all interact on social media via our mobile devices, most major platforms make it possible to share our locations, opening up the doors for cyberstalkers to target us.
  • Self-image manipulation: What a user posts about themselves on social media only represents a small portion of their life. While followers may see someone who’s happy and living it up via their posts on social media in such a way that makes them feel boring or inadequate by comparison, the truth is that users have the power to completely control what parts they do and don’t want to broadcast on social media to manipulate their own self-image.
  • Information overload: It’s not unusual to have over 200 Facebook friends or follow over 1,000 Twitter accounts. With so many accounts to follow and so many people posting new content, it’s almost impossible to keep up.
  • Fake news: Fake news websites promote links to their own totally false news stories on social media in order to drive traffic to them. Many users have no idea that they’re fake in the first place.
  • Privacy/Security: Many social media platforms still get hacked from time to time despite having good security measures in place. Some also don’t offer all the privacy options that users need to keep their information as private as they want them to be.

What Does the Future Hold for Social Media?

It’s difficult to predict anything exactly, but if one thing can be said about the future of social media, it will probably be more personalized and less noisy. Over-sharing will be less of a problem and filtering out irrelevant information will become a stronger trend.

Snapchat is a social media platform that’s really at the forefront of social media evolution. Rather than blasting out updates for all our friends and followers to see, we use Snapchat more like we communicate in real life — with specific people only at specific times.

Other big social networks like Instagram and Facebook have also taken inspiration from Snapchat for its stories feature, integrating nearly identical features into their own platforms so users have the opportunity to share quick photos or short videos that are only available to view for 24 hours.

If anything, social media is probably about to move more toward ephemeral sharing for quicker, more intimate sharing without the stress of having to blast something out to hundreds or thousands of followers that stays up there unless it’s manually deleted. The pressure of garnering tons of likes and comments on regular social media posts also plays a huge factor, suggesting that more casual forms of social sharing, such as through stories, could be the social media way of the future.

What Is Social Media? Part 1 – Service ONE Marketing In Phnom Penh

Social media is a phrase that we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat and others. So you can infer that social media are web-based sites that allow people to interact with each other.

It seems as if everyone has their own personal opinion of what social media is and isn’t. But let’s dive deeper into the general concept to gain a clearer and more precise understanding.
serviceone-markeitng-cambodia-seo-strategic-news

Rather than define the term using a bunch of boring jargon that would probably only complicate things further, perhaps the best way to get a clearer understanding of it is to break it down into simpler terms. To start, let’s look at each word individually.

The ‘social‘ part: refers to interacting with other people by sharing information with them and receiving information from them.

The ‘media’ part: refers to an instrument of communication, like the internet (while TV, radio, and newspapers are examples of more traditional forms of media).

From these two separate terms, we can pull a basic definition together:

Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.

Yes, it’s a broad definition — but keep in mind that social media is a very broad term. This is likely as specific as we can get without zeroing in too much on a more specific subcategory of social media.

Common Social Media Features

The following list of common features are often dead giveaways of a social media site. If you’re questioning whether a particular site could be classified as social or not, try looking for at least one of these features.

  • Personal user accounts: If a site allows visitors to create their own accounts that they can log into, then that’s a good first sign it might be used for some kind of user-based interaction — perhaps social interaction. Although it’s possible to share information or interact with others online anonymously, having to create some kind of user account first is more of a common, standard thing.
  • Profile pages: Since social media is all about communication, a profile page is often necessary to help represent an individual and give them a space to create their own personal brand. It often includes information about the individual user, like a profile photo, bio, website, feed of recent posts, recommendations, recent activity and more.
  • Friends, followers, groups, hashtags and so on: Individuals use their accounts to connect with other users. They can also use them to subscribe to certain forms of information.
  • News feeds: When users connect with other users on social media, they’re basically saying, “I want to get information from these people.” That information is updated for them in real-time via their news feed.

Personalization: Social media sites usually give users the flexibility to configure their user settings, customize their profiles to look a specific way, organize their friends or followers, manage the information they see in their news feeds and even give feedback on what they do or don’t want to see.

Notifications: Any site or app that notifies users about specific information is definitely playing the social media game. Users have total control over these notifications and can choose to receive the types of notifications that they want.

Information updating, saving or posting: If a site or an app allows you to post absolutely anything, with or without a user account, then it’s social! It could be a simple text-based message, a photo upload, a YouTube video, a link to an article or anything else.

Like buttons and comment sections: Two of the most common ways we interact on social media are via buttons that represent a ‘like’ plus comment sections where we can share our thoughts.

Review, rating or voting systems: Besides liking and commenting, lots of social media sites and apps rely on the collective effort of the community to review, rate and vote on information that they know about or have used. Think of your favorite shopping sites or movie review sites that use this social media feature.

New 5 Important 2019 SEO Trends You Need to Know -Service ONE Marketing In Phnom Penh

1.Invest in Technical SEO

Websites continue to grow in complexity every year, making technical SEO a major area of investment in 2019 and beyond.

Some key areas of focus on the technical side of SEO will be:

  • Speed: “Sites will finally start to become simpler and faster as SEOs discover that Google is rewarding sites more than once thought for [first meaningful paint] speed,” according to Jon Henshaw, founder of Coywolf Marketing and senior SEO analyst at CBS Interactive.
  • JavaScript: “A new year means that even more of the websites you encounter will be heavily JavaScript driven (likely one of the big frameworks, such as React, Vue.js, and Angular). That means it’s time to familiarize yourself with at least a little JavaScript, and how the major search engines play best with JavaScript-driven websites,” said Paul Shapiro, director of strategy and innovation for Catalyst.
  • Progressive Web Apps (PWAs): “For 2019, you should start thinking about how your website could live on as a PWA in the future. How can your PWA become a keepable experience your users would like to put on their home screen?” Tandler said.seo-tricks-3

2. Win with On-page Optimization

On-page optimization will continue to be important in 2019, said Tony Wright, CEO and founder of WrightIMC.

“We are still seeing incredible results from nothing more than on-page SEO tactics for many companies that come in the door,” Wright said. “Links are still very important, but the biggest bang for most companies’ SEO bucks is ongoing on-page optimization. Because on-page SEO isn’t a set-it-and-forget-it tactic.”

Alexis Sanders, technical SEO manager at Merkle, also shared some key website optimizations:

  • Content that answers common user questions.
  • Ensuring internal site search is providing relevant results.
  • Shortening conversion process.
  • Ensure that repeat customers can restock commonly purchased items simply.
  • Customer support responds to questions related to the business.
  • Consider use of chatbots to lighten the load for basic, common questions and procedural tasks.
  • Users are easily able to navigate to physical locations.
  • Providing users with their stage in fulfillment funnel (think: clear, visual process forms).

3. Get Ready for Voice Search

Last decade, “the year of mobile” became a kind of running joke. Every year, the experts predicted that this, finally, would be the year of mobile. Year after year. Until hype finally matched reality around 2015.

Well, is this year the year of voice search? Once again, not quite.

As Wright put it:

“In my opinion, the ‘juice isn’t worth the squeeze’ yet for most companies when it comes to showing up in voice queries,” Wright said. “However, I think more companies will look into a voice optimization strategy next year. As I said last year, voice search is coming, it still just isn’t quite there yet.”

Although voice search got lots of attention in 2018, Aleyda Solis, international SEO consultant and founder of Orainti, said voice search is just a piece of a bigger shift, from specific “results” to “answers” as part of a longer “conversational search journey.”

“This will only gain more prominence and importance in 2019 – and the shift has already started,” Solis said. “While ‘voice’ might be an easier way to request answers in some scenarios, it certainly isn’t the ideal format to fulfill the intent in more complex answers (e.g., when comparing services or products).”

All that said, Michael Bonfils, managing director of SEM International, said voice search is a game changer for multinational and multilingual websites.

“Hopefully, marketers will realize in 2019 that the effective use of voice response can’t be done by translators (machine or human). The use of voice is, and can be, very different from country to country, region to region, dialect to dialect, social class to social class, etc.,” Bonfils said.

4. Watch Machine Learning

Dave Davies, CEO of Beanstalk Internet Marketing, said machine learning is about to explode in 2019.

“While we’ve seen machine learning in search with RankBrain, Google News groupings, etc. we haven’t really experienced the true power of what it can be. This is the year that changes,” Davies said. “We can see the prep work coming with some of the layout changes the engines are pushing out and their drive to answer intents rather than questions. This is the root of machine learning’s impact on search.”

But machine learning won’t just be something to watch on Google and the search engines, said Jenn Mathews of Jenn Mathews Consulting.

“Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables,” Mathews said. “Machine learning, coupled with the need for analysis and reporting, as testing new strategies and implementation is imperative to understanding successes and failures.”

5. Optimize for Featured Snippets & Other Google SERP Features

In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019.

“Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic,” said Ian Lurie, CEO and founder of Portent. “That makes SEO even more important, because exposure is as much about visibility in the SERPs as it is about clicks.”

That means optimizing for featured snippets (a.k.a., position zero) and other Google search features will continue to be an important trend – and more important than ever – in 2019.

“We have been able to achieve many answer boxes for our own site and client websites,” said Jim Bader, senior director of SEO at Vertical Measures. “Every time this happens, it results in a significant spike in organic traffic.”

5 Important 2019 SEO Trends You Need to Know

5 Important 2019 SEO Trends You Need to Know

1. Understand You Audience & User Intent

Does your audience prefer text? Images? Video? Audio.

Knowing this will all be more important than ever in 2019, according to our experts.

“You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible,” said Mindy Weinstein CEO of Market Mindshift.

Motoko Hunt, president of AJPR, agreed, adding that the interests, tastes, and preferences of your audience can change more quickly than you think.

“Even if your website content is perfectly written and optimized, if it’s done for a wrong audience, it won’t grow the business,” Hunt said.

Tomorrow’s high-ranking website is all about the audience, said Julia McCoy, CEO of Express Writers.

“If your site enhances your audience’s journey, you’ll be rewarded by Google and your visitor will invest in you,” McCoy said.

This is especially important because rankings have been fluctuating over the past year to help fit the semantic intent of a user’s search query, said Jesse McDonald, SEO specialist and director of operations for TopHatRank.com.

“It will be more critical than ever for SEOs and content specialists to focus heavily on the user intent of the keywords they are targeting while creating content,” McDonald said.

Casie Gillette, senior director of digital marketing at KoMarketing, has also noticed Google’s shift in keyword intent.

“We have to think more about the funnel and where we really want to spend our time,” Gillette said. “Do I want to spend time and money trying to rank for a broad term or should I instead shift my focus to terms further down the funnel, where buyers are more knowledgeable and more likely to be interested in what I’m selling?”

To adjust to this shift in 2019, you may have to change the way you’ve been doing your keyword research, said Chuck Price, founder of Measurable SEO.

“When doing keyword research in 2019, it’s imperative that you check the SERPs to see if websites like yours are ranking for a targeted phrase,” Price said. “If the top SERPs are filled with directories or review sites and your site isn’t one of those, then move on to another phrase.”

The time is now to stop matching keyword phrases and start making sure that your content comprehensively answers questions your audience is asking via search, said Jeremy Knauff, CEO of Spartan Media.

“Ideally, we should take our content a step further by anticipating and answering follow-up questions they may have once they receive the answer to their initial query,” Knauff said.

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2. Go Beyond Google Search

Could Amazon and Apple cut into Google’s search dominance? Eli Schwartz, director of SEO and growth for SurveyMonkey, believes so.

“I think that 2019 will be the year that, once again, SEO will not just be about how to optimize for Google, but we will have to take into account these other ‘engines’ as well,” Schwartz said.

As Cindy Krum, CEO of MobileMoxie, pointed out, SEO is about showing up wherever and however people are searching – not just getting the first blue link. So you must learn how to drive traffic and engagement for things other than just websites.

“If potential customers are searching for apps, you need to rank in app stores. If they are searching for podcasts or videos, you need to rank where people search for those things,” Krum said. “Strong brands are becoming multi-faceted, ranking more than just websites. Strong SEOs need to do the same thing.”

Jes Scholz, international digital director for Ringier AG, said she also sees the scope of SEO expanding to cover visibility on other platforms.

“Think beyond driving users to your website by ranking number 1 in the SERPs,” Scholz said. “How can you get visibility for your content in featured snippets and thus conversational interfaces, with hosted articles, with content aggregators and other such opportunities to ensure your brand reaches your target audience?”

In 2019, you also must at least consider optimizing for devices, said Kristine Schachinger, digital strategist and SEO consultant.

“For those with products that can be sold or brands that can benefit from the exposure, being optimized for home assistant or audio-only devices can’t be ignored,” Schachinger said.

Ultimately, this all requires the best content on the fastest platforms geared to meet the users wherever they’re coming from, according to Keith Goode, IBM’s senior SEO strategist, security intelligence.

“The entire search experience is our domain of expertise and control, and our goal isn’t to just drive traffic,” Goode said. “It’s to ensure that we’ve optimized that search experience, whether web-based or app-based or [insert the next big technology]-based, to create the most efficient and engaging intersection of the user’s needs and the site’s offerings possible.”

3. Structured Data Markup Is Key

Use structured data whenever possible, said Marcus Tandler, co-founder and managing director of Ryte.

“With AI becoming increasingly important for Google, structured data is becoming more important as well,” Tandler said. “If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires a fast processing of contents and their relations to each other.”

JP Sherman, enterprise search and findability expert at Red Hat, said you should start looking at and understanding structured data, schema, active and passive search behaviors, and how they can connect to behaviors that signal intent so that the behavior of search becomes a much larger effort of findability.

“Contextual relationships between topics and behaviors, supported by structured markup, is the critical trend we need to start understanding, testing, and implementing for 2019,” Sherman said. “Using information architecture, tags, metadata and more recently, structured markup, we’ve had the ability to give search engines signals to understand this topical and supportive content structure.”

Further, Jamie Alberico, SEO product owner for Arrow Electronics, said you should “leverage your existing content by integrating speakable and fact check structured data markup. These markups are a key link between factual reality and the screenless future.”

And Bill Slawski, director of SEO research at Go Fish Digital added this tip:

“[Understand] and [use] appropriate schema vocabulary on pages for products, offers, events, contact information, sameAs social and entity associations, organizational information, ratings, and speakable content.”

4. Create Exceptional Content

Google algorithm updates in 2018 revealed that Google is intensifying its focus on evaluating content quality and at the depth and breadth of a website’s content, said Eric Enge, general manager of Perficient Digital.

“We tracked the SEO performance of a number of different sites,” Enge said. “The sites that provided exceptional depth in quality content coverage literally soared in rankings throughout the year. Sites that were weaker in their content depth suffered in comparison.”

Enge said he expects to see the trend of Google rewarding sites that provide the best in-depth experiences continuing in 2019.

“Google was continually tuning their algorithms in this area throughout the year, and I believe there is still a lot more tuning for them to do,” Enge added.

That means if you’re still creating content just to keep your blog alive, that won’t be good enough any longer, said Alexandra Tachalova, digital marketing consultant.

“The issue with this content is that it isn’t good enough to acquire links, so there’s a slim chance that it’ll rank on Google,” Tachalova said. “Think twice about publishing such posts, since they won’t pay off. It’s better to do one post that is properly distributed every few months than doing several per month that will only receive a few visits.”

What you need to do is create content that solves a problem – content that moves, motivates, and connects with people, said Matt Siltala, president of Avalaunch Media.

“If you can answer a question, get a lead, make a sale, help with SEO (link building), reputation management, social proof or community building purposes with a piece of content, then you win!” Siltala said. “Do your research, be the solution to the problem that people have, and provide something that is meant for people versus trying to ‘SEO’ the crap out of it and you will always do better in your efforts.”

Shelley Walsh, director of ShellShock, expects to see the level of content quality rise in 2019.

“Content strategy in SEO is not just about answering a query and getting users to the page. It must also use language to engage the user and guide the user to the next action,” Walsh said. “There are still far too few pages doing this well. More use of content maps and experience maps would help this.”

5. Increase Expertise, Authority, Trustworthiness

Establishing and growing your expertise, authority, and trustworthiness – better known as E-A-T in Google’s search quality rating guidelines – will be another key trend in 2019.

“Although the E-A-T guidelines are written for Google’s algorithm raters, rather than Google’s algorithm itself, it helps us to understand where Google is heading in the short term,” said Dixon Jones, founder of DHJ Ventures. “I think this will help SEOs start to understand that ‘quality’ comes with context. You cannot rank so easily writing authoritative content unless you are already an authority on a given subject.”

Grant Simmons, VP of search marketing at Homes.com, said you should look at content distribution and promotion from a reputation standpoint.

“Hire experts to author, leverage data from known entities, and ensure credentials and credit is given to both, with appropriate affinity to the promoted brand,” Simmons said. “How can you get more of your employees to blog, write, and speak? How can you (the brand’s people) be the go-to source for journalists around your core topic expertise? Because that level of expertise is what Google is looking for to power their results.”

Like Google, Bing also wants to reward E-A-T.

“A major goal of our ranking team is to build an algorithm that would rank documents in the same order as humans would as they are following the guidelines,” said Frédéric Dubut, Microsoft’s senior program manager, Search & AI. “You can only do so at the scale of the web by generalizing your ranking algorithm as much as possible. It turns out that modern machine learning is very good at generalizing, so you can expect our core ranking algorithm to get closer to that ideal Intelligent Search product view that we hold internally and which we try to capture in our own guidelines.”

Digital Marketing Trends To Watch Out For In 2019

Digital marketing is growing at such a fast pace that it may all seem confusing sometimes. But here’s the lowdown on everything around digital marketing that’s important to know right now.

The concept of marketing has been around for many years. It has experienced a number of massive changes over time, with plenty of new trends appearing.

Highly dependent on technological advance, digital marketing is changing and evolving every day. Each year sees many new strategies emerging. Thus, this article aims to discuss some of the most recent digital marketing trends you shouldn’t miss in 2019.

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Why Is It Important to Keep Up With the New Digital Marketing Trends?

The world is moving incredibly fast, and it’s all thanks to the internet. Without this tool, marketing wouldn’t be the same massive industry it is today. The thing is, it’s so huge, and it’s developing so fast that it’s sometimes hard to keep up, even for experienced marketers.

However, it is imperative to be aware of the new developments because it might just give a company the edge they need to smoke out competitors. And the world isn’t going to stop spinning any time soon.

In fact, there’s been a massive increase in digital advertising alone, according to Google’s parent company Alphabet. The tech giant reportedly has a 20 percent increase year after year, with at least 85% of that revenue generated by advertising.

That’s one way of proving that digital marketing isn’t slowing down. So it’s best to stick with it. Let’s have a look at what’s trending this year.


1. Tapping the Potential of Voice Search

Voice Search hasn’t been as widely adopted yet. But it’s a valuable tool for exponential reach as more and more households are starting to use smart speakers for their smart home needs. Voice assistants on mobile phones are also becoming more commonly used, with almost every big smartphone maker integrating one into their system.

According to Andrew Ng, 50% of all online searches in 2020 will be through either images or voice.

While it likely won’t replace text search altogether, voice search is still an excellent opportunity to reach a highly targeted audience. Businesses that optimize for voice search can expand their market further than their competitors.


2. Cyber-security will be more important than ever

This might seem like a strange addition to the list. But cyber-security is more important than ever with how much people rely on technology these days. Hackers are becoming smarter, and ransomware is on the rise. Attackers earned more than $6.5 million from holding companies’ corporate data ransom in 2018.

The threat of coming into contact with any sort of cyber threat is heightened for the marketing department that has to use various social media, answer emails, and talk to people online.

Between strategizing and rolling out campaigns, there’s simply no time to be on the lookout for potential threats. So something like a VPN could come in handy to keep cybercriminals at bay.


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3. Video is Still Top Dog

There seems to be no end to the popularity of video.

Cisco predicts that more than 82% of internet traffic in 2021 will be video. That’s a staggering thought. But it’s crucial to start using this important platform right now for those who aren’t yet.

It’s the best way to get a message across, and it doesn’t have to be produced by an outside agency. Only a quarter of businesses in 2018 reported that they used agencies for their video production needs.

Video also has plenty of SEO-friendly qualities that will help a company rank higher in searches. That will stay true for years to come. In fact, the chances are good that video might even be given more SEO weight in the future. Especially with YouTube being a Google subsidiary. The tech giant definitely wants to drive more traffic towards one of their most profitable ventures.

Why Social Media Is Important And Growing-Service ONE Marketing In Phnom Penh

When social media networks exploded in the early 2000s, most networks were used by friends connecting with one another. Over time, businesses started to see the hidden marketing power locked within these networks.

Thus, some companies began using social media networks as a marketing tool. However, it was mostly an overlooked niche market until a few years ago.

Now?

Social media marketing  is one of the most influential forms of marketing in the world today, and most businesses have to have a presence across some of the major networks to be perceived as a legitimate company.

You cannot overlook the importance of social media.

Here is why it is growing.

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Ease Of Implementing New Campaigns In the past, putting together marketing campaigns was time-consuming and clunky. You had to make cold calls, set up ads in newspapers, create commercials for TVs, or put together a radio ad. Social media marketing has solved many of those issues. No matter the size of your business, putting together a social media marketing campaign is time-efficient and much easier than ads of the past. Most people, with a little bit of effort, can put together their marketing campaign. They can generate their own followers, post their own content, monitor their own analytics, run their own paid advertising campaigns, and interact with their followers through a social media campaign.
Creating And Sharing Video Is Easier In the past, getting air time was not easy. Not only did you have to find someone to produce your video content for you, but you also had to negotiate with tv networks to show your video. In addition, monitoring your ROI on your video content was not nearly as simple as today. After getting your video on air, it was nearly impossible to monitor how many people consumed your content and interacted with it. Now, creating a video is as simple as getting someone to hold a phone for you and hit record. Once you have that video, you can do with it whatever you want. Between Facebook and YouTube, distributing video content has never been easier. Social Media Makes The Customer Experience More Interactive One of the best things about social media is in its name; it is social. Businesses need to interact with their customers to show them that there are real people behind their product that care about the people buying it. There is no other platform that offers the same level of customer engagement than social media. Companies can build communities, interact with their customers in real-time, answer questions and complaints, and post regular updates. Also, companies can reach out to their customers in several different ways. They can appeal to customers through blog posts, infographics, videos, and games through networks such as Facebook, Pinterest, Instagram, YouTube, and other platforms across the web. It is important for companies to recognize the value and trends in social media marketing so that they better understand and utilize the platforms. Although it is just one part of a larger marketing plan, its importance in the marketplace continues to grow. For those who are not already on some of the major social networks, it’s time to start now. For those who are already using social media, it is important to monitor trends and look at your analytics reports closely to determine whether your strategy is working.

What should you know about billbaord advertising? Service ONE Marketing In Phnom Penh

Billboards are the best way to inform the viewers about the businesses, promotions or products and hence are the most feasible choice to post advertisements. Most of the companies try to keep consumers updated about their products with effective outdoor advertising.

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According to driving surveys, Canadians, on average, spend most of their time travelling. So you’re bound to have noticed billboard advertisements lining either side of the road when commuting to work. People spend so much time on the streets but does viewing billboard advertisements effective?

Billboard Advertising Creates Brand Awareness