Knowing the subtleties of advertising and public relations can help you craft successful marketing communication campaigns. PR consultant Kittima Sethi explains.
AS a PR consultant, I have often been asked what the difference is between Public Relations and Advertising. These two areas of marketing are often misunderstood as being the same thing. Both of these are used in Integrated Marketing Communications, yet they are very different.
Advertising is an attempt to persuade consumers to buy their products or services by highlighting the benefits and showcasing the attributes. Public relations, on the other hand, use several tools and methods, such as events or press releases, to create awareness and build a positive image of a company.
Adwords and SEO are the main components of Search Engine Marketing (SEM) and are among your most valuable tools when running digital marketing optimization campaigns.
They have differences and similarities and there are situations that you should use them together or separately depending on your business and marketing goals.
AdWords VS SEO
The world of digital marketing is The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to stay ahead of the competition. As a result of this fluidity, some roles are more coveted than others, and some can be more difficult to hire for.g. New roles are emerging as companies adapt to new customer habits and strive to stay ahead of the competition. As a result of this fluidity, some roles are more coveted than others, and some can be more difficult to hire for.
Besides traditional SEO practices, there are modern ways to improve your SEO and schemas (also known as structured data, rich snippets or micro data) are among these techniques. Keep reading to find out what are schemas, why they are becoming important and how to use them in your website.
What is schema markup?
is one of the largest 5-star hotels and the only premium Casino in Cambodia. Located in a crowded yet cozy area, this hotel is composed of state-of-the-art amenities, with 27 Food & Beverage outlets and clubs. Moreover, luxurious spa, shopping gallery, gaming facilities can all be found inside this enormous contemporary building, together with a well-known Duty-Free shop, and the first underground shopping center.
Every business that wants to succeed online needs to have a clearly defined digital marketing strategy. This is no longer optional but a ‘must have’ for companies who want to survive in the World’s most competitive market, the Internet.
As a Digital marketing manager, one of my tasks is to explain to my clients why they need to have a complete digital marketing strategy and how to make it work for the benefit of their business.
Why you should have a Digital Marketing Strategy?
What is Adsense? Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targeted and relevant to the content of the site.
What is Google Adsense?
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
Websites and applications dedicated to forums,microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Graphic designers combine art and technology to communicate ideas through images and the layout of web screens and printed pages. They may use a variety of design elements to achieve artistic or decorative effects. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports. Graphic designers work with both text and images.
They often select the type, font, size, colour, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a page or screen, including how much space each will have. When using text in layouts, they collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Their work typically involves the following:
A business needs to have a strong online presence these days if its leaders want to be competitive — there is no way around that rule. Yet, not every startup and small business can afford to hire a digital marketing agency. So, how can business owners compete with little to no budget?
Online advertising case studies courses are available to teach and explain the many different components of digital marketing, and some of them are completely free. Here are six Online advertising case studies free courses from the online education market place Udemy that can help beginners understand online marketing.
1. Creating a website using WordPress