Mobile apps or IOS app have made sales much easier than ever before. It is changing the way people review, buy or sell products. Hence, it is important to provide your client with a dedicated mobile app.
Many businesses are building their own mobile apps ( building app) and there are many reasons why you should invest in a mobile app. We are in a digital marketing era and if your business does not have a mobile app, then it means you are lagging behind your competitors. You could be missing out a huge opportunity to attract potential clients, no matter how far they are. Just having a website will not give you an edge over your competitors. It is a matter of ensuring that you have got the right strategies in place for online marketing.
Media advertising could help your business mush and also your company especially your brand. There’s no debate among professional marketers that every business needs a strong social-media presence. Indeed, most companies regularly post on at least one social-media channel. And social media is undoubtedly a great way for a company to establish its brand, reach out to new leads, promote content, and engage with customers. But, you probably already knew that.
What most people don’t know are the benefits of advertising on social media. Why should a business pay Facebook, Twitter, Instagram etc.? And why any social-media platform to advertise when they can post content on them for free? It’s a great question and one that we’re happy to answer. Here then are four benefits to social-media advertising. It is why more companies should consider implementing social-media ads into their marketing strategies:
As an advertiser, you’re faced with two choices: traditional advertising or digital advertising. Although traditional advertising has its benefits. that means it’s great for targeting local audiences and driving customers to brick-and-mortar stores. It doesn’t have the capabilities digital advertising has, including the ability to target a specific audience. Moreover, it is to watch real-time results, among many others. Here are the top six benefits unique to digital advertising.
1. It’s Cost-Effective
A successful advertising campaign will spread the word about your products and services, attract customers and generate sales. Whether you are trying to encourage new customers to buy an existing product or launching a new service, there are many options to choose from.
More than two billion people use social media every day. The average person spends 135 minutes per day on social networks. Also, the number of small businesses advertising on Facebook has doubled to 50 million in recent months.
In today’s market, brands that don’t advertise on social media risk falling behind. This fact isn’t lost on most small business owners. According to a recent survey, 92% of small businesses will increase their investment in social media in 2018.
Paid social media advertising is very different from traditional outbound advertising.
Big data and machine learning allows you to find, target, and reach your audience with ease. Each platform is designed to facilitate the goals of your business, such as brand awareness, lead generation, website traffic, and more.
Social media marketing is the fastest growing marketing trend with a reported 9 out of 10 businesses employing some form of a marketing campaign on social media. Social media advertising campaigns bring numerous advantages to showcasing products and services. What is social media advertising? Simply put, it is a form of online marketing that mainly focuses on the social networking sites.
The merits of social media advertising include the following:
Banking is one of the sectors that are quickly moving with the changing tides and have been adopting technology quite readily and mobile technologies have played a big role in the whole evolution of the mobile banking sector.
According to Statista, the number of smartphone users is on a steady rise and by the end of the year 2020, the figure is predicted to stand at about 3 billion. The number of people using mobile banking apps is also increasing at the same rate.
The image below shows some of the factors that help you determine why it is important to invest in creating a mobile app for banks and other financial institution.
How Mobile Banking Apps Can Help? [7 Amazing Benefits]
- Brings down the expenses
- High ROI
- Enhanced Customer Experience
- Higher Security
- Garners Customer Analytics
- Push & In-App Notifications
- Use of Artificial Intelligence (AI)
In spite of the dominance of Android devices in the market, it doesn’t mean that only Android has all the benefits for an app developer.
So, before we jump in and start helping you develop a stellar iOS app, let us talk about why you must develop an iOS app.
- iOS is a lot faster than any Android device
- iOS apps run a lot smoother with almost no glitches
- iPhones or iPads function pretty much in the same way, whereas Android devices vary in their construct & functioning wildly
- iOS apps earn much higher revenue from the App Store
- All iOS apps can be used in any MacOS. An equivalent functionality is missing in case of Android app
- Using an iOS device, the iOS apps can be shared with friends and family. Another feature that is not yet developed for Android
Things to do before writing an iOS app
While it might be tempting for you to dive head first and start writing your iOS app because that is where all the action lies. Following processes can get tedious but there is merit in it.
It is important that you chalk some time out beforehand to set up the project in the right direction. Now, you might think that it is eating away into your time right now, but trust me, you are doing yourself a favor and saving a lot of time in future.
As an app marketer, you know how push notification campaigns and marketing automation can be the ultimate user engagement tool. Push notifications allow you to reach users outside your app, providing them with timely, relevant information that will make them want to launch your app again and again. It’s also no secret that leveraging personalization & geolocation can bring your brand closer to your app users, increase conversions, build loyalty and ultimately boost your ROI by generating mobile revenues.
As a small business owner, it is natural to be lured by the idea of building an app for your business. There are some clear advantages of adding a business app to your strategy, but how do you know that all these advantages will work for your business’s advantage as well.
In this post we are going to talk about all the advantages that a small business can enjoy when they build an app for themselves and whether or not your business is ready now, to get an app for their business.
Let’s take a look at all the advantages that a small business can enjoy when they build an app of their own.
#1 Your customers aren’t left hanging