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How to Optimize Your Site Structure for SEO_Service One Marketing in Cambodia

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A well-defined site structure makes the job of search engine crawlers easier and this means better indexing and more chances in achieving higher rankings.

With the introduction of artificial intelligence in the Google ranking algorithm, voice search and mobile first index, the structure of a website has gained more importance than ever.

It’s no longer enough to have pages thrown on a website but these have to be grouped properly into categories so that search engines can understand for which topics you want to rank for.

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How to Optimize Your Site Structure for SEO

site structure seo

A well-defined site structure makes the job of search engine crawlers easier and this means better indexing and more chances in achieving higher rankings.

With the introduction of artificial intelligence in the Google ranking algorithm, voice search and mobile first index, the structure of a website has gained more importance than ever.

It’s no longer enough to have pages thrown on a website but these have to be grouped properly into categories so that search engines can understand for which topics you want to rank for.

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Keywords are still important for rankings but equally important is topic relevancy and one of the ways to achieve this is through a good site structure.

The importance of a good site structure

The structure of a website, blog or e-commerce store is very important both in terms of SEO and usability. It should be user-friendly, easy to navigate, fast and serve its purpose: attract new customers, get more email subscribers, make a sale, get revenue from advertising or just present the information in the best possible way.

Site Structure and SEO

A well-defined site structure is important for SEO for three main reasons:

  1. It helps search engines understand your content better

A good site structure helps search engine crawlers read, index and understand your website faster and this improves your chances of ranking in search engines.

The way search engines work is the following:

  • They discover your website on the Web.
  • They start crawling your homepage and then follow all links from there
  • They try to figure out the structure of the site so as to get a better understanding on how your pages/posts are related and which pages of your site are more valuable than others.

When you have an optimized structure, you make this job very easy for them and this means better exposure.

If on the other hand, your site structure is flat, search engines can still index your pages but they won’t have enough clues as to how your pages are related.

  1. A good structure increases your chances of getting Sitelinks in Google search

Sitelinks are links shown below the description of your snippet in Google Search Results that point to other pages on your website. They are a great way to make your search listings more prominent and increase your CTR (click-through rates).

sitelinks example

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