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Outdoor Advertising Methods, Tactics, and Tips-Service ONE Marketing In Phnom Penh

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Outdoor advertising is considered a mass-market medium, just like broadcast, radio, TV, and cinema advertising. For this reason, it is better utilized for broad messages and branding and support campaigns.

outdoor advertising

If you are looking to do an outdoor ad, whether as an agency or for your own brand. You have to remember that it cannot do the heavy lifting. Any attempts to do so will usually lead to a very cluttered and confusing message, and with so little time to take in the ad, it will be wasted money. Once you start putting more than 10 words of copy on a billboard. Many are driving past at high speed. Many more are occupied with their mobile device.

Also known as out-of-home (OOH) advertising, outdoor advertising is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home. It really is that simple. It can be segregated into smaller segments (explained below), but when it comes down to it, if it’s outside of the home, it’s outdoor advertising.

 

outdoor advertising

Outdoor advertising is considered a mass-market medium, just like broadcast, radio, TV, and cinema advertising. For this reason, it is better utilized for broad messages, branding and support campaigns.

If you are looking to do an outdoor ad, whether as an agency or for your own brand. You have to remember that it cannot do the heavy lifting. Any attempts to do so will usually lead to a very cluttered and confusing message, and with so little time to take in the ad, it will be wasted money. Once you start putting more than 10 words of copy on a billboard, for example, you are asking an awful lot of the consumer. Many are driving past at high speed. Many more are occupied with their mobile device. So, you have to choose wisely, and also take into account the digital me that can pair with the outdoor message.

Image result for outdoor advertising

Perhaps the biggest goal of any young agency creative is to see their work posted around the streets of the country they work in. And one of the most common ways to achieve that is through outdoor advertising. Outdoor is a staple of the media mix, as it reaches hundreds of thousands of people, by foot, mass transit, or car, and is usually very quick and impactful. The most common forms of outdoor advertising include:

  • Billboard advertising
  • Point of sale displays
  • Street furniture (bus shelters, kiosks, telephone booths, etc.)
  • Transit advertising and wraps (taxis, buses, subways, trains, etc.)
  • Mobile billboards
  • Guerrilla advertising (aka ambient media)

However, with the advent of mobile technology, and websites,

outdoor can now drive people to something instantly.

Costs Associated With Outdoor Advertising

As with other forms of mass-market communication, reaching hundreds of thousands of consumers is not cheap. And as competition for billboard spaces increases, so do the associated costs.

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