What is Responsive Web Design?
A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. Responsive sites can be designed to make the text on the page larger and easier to read a smaller screens. They can also be configured to make the buttons on the phone’s screen easier to press.
As smartphone and tablet adoption rapidly increases so does the importance of mobile-friendly websites.
Mobile sales have already overtaken desktop sales, and mobile internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.
Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.
The argument between whether to choose a responsive website or a separate mobile website is a highly debated topic. However, the truth is that both options have their pros and cons.
The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor.
If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy.
1/.Recommended By Google
With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.
This is because responsive design sites have one URL and the same HTML, refardless of device, which makes it easier and more efficient for Google to crawl, index. and organize content. Contras
2. One Website, Many Devices
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile sites that is designed for a specific device and screen size.
Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.
If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated monile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.
3. Easier to Manage
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website hav over a separate mobile site.
That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.
For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile specific keywords can’t be incorporated into a responsive design site as well.
Responsive web design is recommended by Google, It allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.
Editor’s note: This column originally was published on March 12, 2013, and comes in at No. 8 on our countdown of the 10 most read Search Engine Watch columns of 2013. As the clock ticks down to 2014, we’re celebrating the Best of 2013 by revisiting our most popular columns, as determined by our readers. Enjoy and keep checking back!