In the digital age, we are bombarded with technological trends, from designing your first company web page to upholding a social reputation. We have come a long way from traditional business. It is almost as if everything we do in the material world, we have to duplicate in some way on the web. Without an online marketing plan, your business can hit a dead end fast.
Many business owners make the mistakes of believing having a website is enough and posting to social media here and there will increase traffic. Unfortunately, these are the businesses found at the dead end and are in desperate need of a kick start.
The idea of marketing platforms optimizing how consumers perceive your company is overwhelming. You created a brand, product/service and a marketing strategy. But now, there is this unknown world of SEM marketing you need to tackle.
Luckily, you already have a strategy in place. The difference is the tool you are using to distribute your information. And the benefit? Your consumer reach increases significantly
What Is SEM Marketing?
SEM marketing is one piece of the bigger world of online marketing. Online or digital marketing includes email marketing, social media marketing, content marketing and an endless list that grows as technology does. SEM marketing, however, is specifically about the promotion of your website. It will increase visibility to potential leads and increase traffic to your website. After all, SEM stands for search engine marketing. Often SEM marketing is paired with other terms such as SEO (search engine optimization) and PPC (pay per click).
SEO and SEM are different but often work as a team to help your business grow to its potential. PPC has its role as well, but for this article, we will focus on the benefit of SEO in the world of SEM marketing.
Before disregarding PPC, understand that it costs money to run these campaigns. As it says in the name, you have to pay every time the ad is clicked on. However, before you go and pay for ad visibility, you can learn how to make the best use out of the tools you already have.
SEO/SEM compares to looking through the directory in a phone book to find a specific business category, but somebody else has already gone through and highlighted the best options. Imagine any search engine as its own phone book, and every highlighted business the effort of SEO.
Your business has the opportunity to be the first solution a consumer finds. Search engines pull the most relevant information based on keywords. These rankings are the work of SEO. If you develop content that word fit into said keywords, your business’s visibility increases.
If people cannot find your business, they will not convert into a customer at any point in time. The main benefit of SEO/SEM is the traffic increase from proper keyword implementation. Once the traffic has made its way to your page, there is a possibility of a conversion and even a sale.
SEO/SEM functions also help get your content to the surface. This content educates a possible buyer on a product/service or brand awareness. Your high-quality content has the potential of to build a trusted reputation for your business.