Did you know you can drive more traffic to your website by optimizing a few on page webpage elements? In this article we will explain what a SERP is, and how to improve click-through rates.
When you use Google to search for a word or phrase this is known as a search query. The page returned to you by the search engine is called the Search Engine Results Page (SERP). The Search Engine Result Page displays both organic and paid search results.
Organic results are gathered by the search engine’s algorithm. Read our blog article if you want to know more about how websites get listed on Search Engine Result Pages (SERPs) Paid results are obtained by using Google AdWords. These are paid adverts, or sponsored links bought by websites to appear in the SERP.
Results on a SERP can be organic search results, or they can be Google Ads. The effectiveness of these ads is up for debate, as about 70-80% of Google users tend to ignore paid ads. However, organic search is still highly important.
Your placement on a SERP, from an organic standpoint, depends upon your keyword strategy, as well as your link profile. Your rank on a SERP is called page rank. Obviously having a high page rank and showing up on the first results page in a search query will help increase the number of impressions, and visitors to your website.