Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.
Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.
1. People Spend a Ridiculous Amount of Time on Social Media
Facebook is too huge for a business of any size to ignore.
Your business needs a Facebook page. You know this–and so do 40 million other businesses. Facebook is where your future customers hang out.
The average person spends 28 percent of his or her time online on social networks–or 1.72 hours per day.
The average American spends about 40 minutes just on Facebook–sharing and Liking content. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos.
Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month.
2. Over 1 Billion Users Served
So, Facebook is kind of a big deal, in case you haven’t heard.
According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile.
In August, Mark Zuckerberg announced that his social network had passed a huge milestone–more than 1 billion users logged into Facebook in a single day.
You know what else? Half a billion people only access Facebook via a mobile device.
Within this massive pool of people are your future customers. Many of them visit Facebook every day. You need to connect with them.
3. Facebook Organic Reach Is Pretty Much Dead
If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates.
Sad, but true.
For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere.
Here’s the truth about marketing on Facebook now: You need to use Facebook ads if you want consumers to discover your business.