Social media advertising is a way to target audiences on specific networks through demographic information so targeted consumers can see your brand in their feeds. And it works really well when done right. But pushing paid content in front of random social media users isn’t going to immediately work or perform well at all. You have to be strategic with your ad spend, content selection, targeting frequency and audience demographics.
Know Your Campaign Objectives & Choose the Best One
Going blindly into paid social will only cost you time and money. But nobody is saying you have to be an expert advertiser to see results.
Instead, it’s all about prioritizing your goals and choosing the best one to attack first. Every brand has a different goal. And even though Moz uses LinkedIn ads to promote its ebook and community outreach, your business probably has its own unique objectives.
Carefully Select Your Social Platforms
There’s plenty of benefits to use one network over another. However, you have to understand each business has its own unique reasons to promote on certain platforms.
Find the Middle Ground of Your Social Audience Targeting
Targeting an audience for social media ads is not an easy task. Trust us–we’ve spent hours working on Facebook Ads Manager, trying to select our target audience and share the best content. Trying to do this while matching your brand voice, while seeming appealing to completely new users who’ve never heard of you is tough work.