Social media is definitely one of the most phenomenal thing to happen in the digital arena that business owners. Digital marketers can leverage on to create brand awareness for their products and services. Through Social Media Marketing (SMM), digital marketers can reach out to highly targeted potential customers through direct and person-to-person engagement.
Social Media Marketing (SMM)
The number of social media users continue to grow each day and is expected to increase by up to 26% more this 2015. Businesses and digital marketers continue to ride the bandwagon. Digital marketers however should select the most appropriate social network to promote their kind of business to a particular kind of targeted audience. A simple guide is listed below:
You can reach out to almost any kind of general consumer. You just need to learn in what groups and pages your targeted customer stay frequently go to at Facebook.
If you’re trying to develop a new business and would want to reach out to early adopters. Twitter may be for you, particularly in generating fast brand awareness.
Reaching out to professionals, business owners. Other Business-to-Business (B2B) leads and targeted customers, then LinkedIn would be the perfect social network for you.
- P interest
This social network is great if you’re focusing on visuals for promoting your brands and products. Majority of users are also women so if these are your market, then SMM on P interest will be good for your business.
This is another good social network for reaching out to early adopters of new businesses as well as reaching out to the B2B and general social media user. Business owners should however learn how to make a good presence at Google+ as this may be a great factor that will influence how SEO will behave in the near future.