A successful advertising campaign will spread the word about your products and services, attract customers and generate sales. Whether you are trying to encourage new customers to buy an existing product or launching a new service, there are many options to choose from.
The most suitable advertising option for your business will depend on your target audience and what is the most cost effective way to reach as many of them as possible, as many times as possible. The advertising option chosen should also reflect the right environment for your product or service. For example, if you know that your target market reads a particular magazine, you should advertise in that publication.
Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are many strategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online advertising are varied.
Social media marketing is the fastest growing marketing trend with a reported 9 out of 10 businesses employing some form of a marketing campaign on social media. Social media advertising campaigns bring numerous advantages to showcasing products and services. What is social media advertising? Simply put, it is a form of online marketing that mainly focuses on the social networking sites.
Social Media Advertising is a way to target audiences on specific networks through demographic information so targeted consumers can see your brand in their feeds. And it works really well when done right. But pushing paid content in front of random social media users isn’t going to immediately work or perform well at all. You have to be strategic with your ad spend, content selection, targeting frequency and audience demographics.
What is Outdoor Advertising?
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. It is not the same the indoor advertising. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time.
In this extremely technologically advanced world, it is becoming difficult for many businesses to cop up. That’s due to growing competition and increasing use of technology that makes manual work quick and consumes less time. Outdoor LED Screen is one example of growing competition, where people want to stand out. Traditional hoardings, banners etc are the usual mediums of advertising. But introduction of SMD LED Screens has taken advertising to a whole new level.
Advertising activities can be categorized into above the line, below the line, and through the line advertising according to their level of penetration.
- Above the line advertising include activities that are largely non-targeted and have a wide reach. Examples of above the line advertising are TV, radio, & newspaper advertisements.
- Below the line advertising include conversion focused activities which are directed towards a specific target group. Examples of below the line advertising are billboards, sponsorships, in-store advertising, etc.
- Through the line advertising include activities which involve the use of both ATL & BTL strategies simultaneously. These are directed towards brand building and conversions and make use of targeted (personalized) advertisement strategies. Examples of through the line advertising are cookie based advertising, digital marketing strategies, etc.
Do you know now a lot Cambodia people are using Google search engine the most to find and explore products or services from supplier/sellers on search engine, Google is the top search engine in the world and Advertising Cambodia too, to let them know your products or services, we can help you to advertising your products or services on Search Engine Marketing | Pay Per Click (PPC Service), Banner Display Advertising or YouTube Advertising.