What should you know about billbaord advertising? Service ONE Marketing In Phnom Penh

Billboards are the best way to inform the viewers about the businesses, promotions or products and hence are the most feasible choice to post advertisements. Most of the companies try to keep consumers updated about their products with effective outdoor advertising.

Image result for billboard

According to driving surveys, Canadians, on average, spend most of their time travelling. So you’re bound to have noticed billboard advertisements lining either side of the road when commuting to work. People spend so much time on the streets but does viewing billboard advertisements effective?

Billboard Advertising Creates Brand Awareness

What are the Benefits of Advertising?-Service ONE Marketing In Phnom Penh

Advertising: we see it everywhere and we do our best to ignore it. And yet so much business is dependent upon advertising that we cannot tune it out completely. Why do we need advertising and does it really help consumers in any way?

This is a great topic because most articles that discuss the “benefits of advertising” focus on the benefits to the advertisers. But there are advantages to advertising which promote social well-being, distribution of wealth, and even consumer interests.

Let’s start by looking at the three partners in advertising: Advertisers, Publishers, and Consumers.

Image result for benefit of doing advertising

Advertisers may be businesses, governments, non-governmental agencies (non-profits), and individual people.

Publishers are the services who carry or distribute advertising, including television, radio, and Internet advertising, billboard advertising, and printed media advertising (as is found in books, magazines, and newspapers). Publishers may also include the manufacturers of packaging (such as boxes and envelopes) who print ads on the packaging, specialty painting and fixture companies that create signs for vehicles and buildings, and small print publishers who distribute novelty advertising platforms like fliers and menus.

7 BENEFITS OF OUTDOOR ADVERTISING-Service ONE Marketing In Phnom Penh

What is the first thing that comes to mind when you think of outdoor advertising? For most people, a picture of a big billboard along the highway or on a business building in the city pops in to mind. But outdoor advertising is actually much more than these big, colourful billboards.

Image result for billboard

Outdoor or occasionally referred to as Out-Of-Home advertising, is communication with people while they are out of their home. Nowadays people are spending more time away from home and so outdoor advertising has the potential to reach active consumers. The benefits of outdoor advertising are almost endless, but for time sake we have compiled a list that, in our opinion, are the top 7 benefits of outdoor advertising.

OUTDOOR ADVERTISING IS HIGH IMPACT

Outdoor Advertising Methods, Tactics, and Tips-Service ONE Marketing In Phnom Penh

Outdoor advertising is considered a mass-market medium, just like broadcast, radio, TV, and cinema advertising. For this reason, it is better utilized for broad messages and branding and support campaigns.

outdoor advertising

If you are looking to do an outdoor ad, whether as an agency or for your own brand. You have to remember that it cannot do the heavy lifting. Any attempts to do so will usually lead to a very cluttered and confusing message, and with so little time to take in the ad, it will be wasted money. Once you start putting more than 10 words of copy on a billboard. Many are driving past at high speed. Many more are occupied with their mobile device.

Types of advertising-Service One Marketing In Phnom Pneh

A successful advertising campaign will spread the word about your products and services, attract customers and generate sales. Whether you are trying to encourage new customers to buy an existing product or launching a new service, there are many options to choose from.

The most suitable advertising option for your business will depend on your target audience and what is the most cost effective way to reach as many of them as possible, as many times as possible. The advertising option chosen should also reflect the right environment for your product or service. For example, if you know that your target market reads a particular magazine, you should advertise in that publication.

7 Reasons Why Your Business Needs a Mobile App-Service One Marketing in Phnom Penh

Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.

If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact within your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.

1. Be Visible to Customers at All Times

pie chart showing time spent on mobile devices

Why Is Billboard Advertisement Important?-Service One Marketing in Phnom Penh

America is on the move, spending more time in transit and less time in the home. As such, our mobile society makes outdoor advertising an important and effective means of getting messages in front of people’s eyes. Billboards advertising can be an effective way to generate name or product recognition with traveling consumers.

Mobile Audience

serviceone-markeitng-cambodia-seo-strategic-news

Placing an ad on a billboard that includes a company name and a memorable image of a product or service stays visible 24 hours a day, every day of the week. As of 2010, more than 90 percent of Americans had at least one vehicle, making at least one interstate trip each weekday, according to the Outdoor Advertising Association of America. These mobile consumers see billboards every day while traveling for business or pleasure. Within your market, you can find out how many people pass by certain intersections or on certain thoroughfares to determine roughly where ad-space hot spots exist.