7 TIPS ON CREATING A GREAT APP ICON-Service One Marketing in Phnom Penh

Designing the icon for your application is a crucial part of finding success on any marketplace. Popular platforms such as the iPhone App Store are crowded and fiercely competitive. This makes the design more important than ever for both your icon and user interface.

Your app icon will be the first thing potential users see which is why I would like to share some tips on creating an attention-grabbing app icon that will also serve as an extension of your brand.

Here are 7 tips on creating a timeless and powerful app icon:

 

1. Reflect on your product

Start by reflecting on your product and consider the message you would like to communicate. Both the color and graphics used in your icon will play a role in how your app is received so make sure they align with your message. Consider both the value your app provides as well as the audience you are targeting.

While trying to determine how your brand should be communicated, ask yourself this question: “How would you explain your application to a five-year-old?” This will help you establish your apps purpose in layman’s terms which is a great starting point for developing your app’s icon. This approach is often used to determine a company’s ‘elevator pitch’ which should always align with your branding.

 

2. Set the tone

Now that you know how to communicate your app you need to set the tone by establishing your colour palette. Colours are a huge consideration in branding and marketing collateral so it comes as no surprise that the colours you use in your app icon will dictate how your message is received. Colour has perhaps the largest influence on social psychology and acts as one of the main triggers in user behaviour. If your brand colors have not yet been established I recommend using the following cheat sheet during the process.

RED: Red is the color of fire and blood. It is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

ORANGE: Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and tropics.

YELLOW: Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy.

GREEN: Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility.

BLUE: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

PURPLE: Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition.

WHITE: White is associated with light, goodness, innocence, and purity. It symbolizes safety, purity, and cleanliness. In heraldry, white depicts faith and purity.

BLACK: Black is associated with power, elegance, formality, death, evil, and mystery.

Benefits of a Mobile App – Why You Should Invest-Service ONE Marketing In Phnom Penh

Mobile apps or IOS app have made sales much easier than ever before. It is changing the way people review, buy or sell products. Hence, it is important to provide your client with a dedicated mobile app.

Many businesses are building their own mobile apps ( building app) and there are many reasons why you should invest in a mobile app. We are in a digital marketing era and if your business does not have a mobile app, then it means you are lagging behind your competitors. You could be missing out a huge opportunity to attract potential clients, no matter how far they are. Just having a website will not give you an edge over your competitors. It is a matter of ensuring that you have got the right strategies in place for online marketing.

Mobile Banking, Apps, & Artificial Intelligence (AI): Evolution of the Banking Services-Service One Marketing in Phnom Penh

Banking is one of the sectors that are quickly moving with the changing tides and have been adopting technology quite readily and mobile technologies have played a big role in the whole evolution of the mobile banking sector.

According to Statista, the number of smartphone users is on a steady rise and by the end of the year 2020, the figure is predicted to stand at about 3 billion. The number of people using mobile banking apps is also increasing at the same rate.

The image below shows some of the factors that help you determine why it is important to invest in creating a mobile app for banks and other financial institution.

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How Mobile Banking Apps Can Help? [7 Amazing Benefits]

  1. Brings down the expenses
  2. High ROI
  3. Enhanced Customer Experience
  4. Higher Security
  5. Garners Customer Analytics
  6. Push & In-App Notifications
  7. Use of Artificial Intelligence (AI)

5 PUSH NOTIFICATION CAMPAIGNS EVERY APP NEEDS!-Service One Marketing in Phnom Penh

As an app marketer, you know how push notification campaigns and marketing automation can be the ultimate user engagement tool. Push notifications allow you to reach users outside your app, providing them with timely, relevant information that will make them want to launch your app again and again. It’s also no secret that leveraging personalization & geolocation can bring your brand closer to your app users, increase conversions, build loyalty and ultimately boost your ROI by generating mobile revenues.

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Questions You Must Ask Yourself Before Building A Small Business Mobile App-Service One Marketing in Phnom Penh

As a small business owner, it is natural to be lured by the idea of building an app for your business. There are some clear advantages of adding a business app to your strategy, but how do you know that all these advantages will work for your business’s advantage as well.

In this post we are going to talk about all the advantages that a small business can enjoy when they build an app for themselves and whether or not your business is ready now, to get an app for their business.

Let’s take a look at all the advantages that a small business can enjoy when they build an app of their own.

#1 Your customers aren’t left hangingserviceone-markeitng-cambodia-seo-strategic-news

7 excellent platforms for building mobile apps-Service One Marketing in Cambodia

If you’ve ever wanted to build an app after thinking up a brilliant idea, you’re in the right place.

Sure, the fear of coding can push you to not act on building your own app or to put off looking for the best app building software. Well, the good news is that it’s easier than ever to enter the mobile app market — no coding knowledge or experience required.

Whether it’s for your business, blog, product, service, or just something totally random, app creation software options are both plentiful and easy to find, if you know where to look.

1. Appery.io

Appery is a cloud-based mobile app builder that you can use to create apps for Android or iOS, and it includes Apache Cordova (Phone Gap), Ionic, and jQuery Mobile with access to its built-in components.

Since the builder runs in the cloud, there’s nothing to install or download, and it’s easy to get started quickly. The Appery app builder includes a visual editor using drag and drops components to build the UI. Appery auto-generates the code for any components you drop in. You can connect to any REST API and use it in your app, and instantly add a cloud database and backend to your app if you need to store data.

You can add powerful functionality with the Appery plugin catalog, or create your own custom private plugins to use in your apps. If you’re working with a team, you can easily share your project with them and collaborate in real time for an extra fee.

Price: Plans start at $60/month for Pro, $135/month for Team, and custom pricing for enterprise solutions.

2. Mobile Roadie

How to Market Your App with Social Media-Service One Marketing in Phnom Penh

You’re not looking to occupy the same rarefied air as Angry Birds does with its billions of downloads. You’d be satisfied with a few thousand that simply expanded brand awareness of your shop deeper into the local community.

The thing to keep in mind is that successfully marketing a new app should mean more than just cracking open your wallet and throwing money around haphazardly. Leave that for the big boys and girls with their trillion dollar ad budgets. You, my friend, are about to learn a smarter way to roll with social media and content.

The Difference Between Leading and Driving

THE ULTIMATE LIST OF APP DESIGN HACKS-Service One Marketing in Phnom Penh

As marketers let’s be honest, we probably don’t have the best design skills. Although we’d like to think we know our way around a color palette, we could use some helpful hacks for producing professional-quality designs for our apps.

Luckily AppsBuilder makes developing apps easy with templates that can be customized to fit any brand style, but sometimes you just need some extra help, right? For this reason, we’ve put together this handy list of app design hacks to help you design the best app for your business.

Design Themes

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Once you’ve decided what features your app needs, you’re ready to start applying a color theme to your app. Here are a few tools to help you decide on a color story that matches you app:

  • Adobe Color Wheel: If you cannot wear matching socks it will for sure be difficult for you to find a color pattern to use. Adobe let’s you pick one color and sets several complimentary color suggestions for you.
  • 0 to 255: 30 shades of…whichever color you pick. Choose one color and get all the hexadecimal codes for sibling shades.
  • Carefully crafted UI design assets: This may not be a free tool to use. However, just by skimming their website you will be inspired to change the way you design. Maybe if your app started making some profit you may upgrade to some paid icons that match your style better.
  • Flat UI Design: View case studies for mobile applications’ user interface. From theory to practice, view how marketer promotes their app builder using visuals.

7 Reasons Why Your Business Needs a Mobile App-Service One Marketing in Phnom Penh

Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.

If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact within your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.

1. Be Visible to Customers at All Times

pie chart showing time spent on mobile devices

Why Mobile Apps Are Important For Your Business?-Service One Marketing in Phnom Penh

Build App or Mobile applications are increasingly playing a vital role in business with a larger customer base as well as workforce relying on the convenience of access on-demand to information & solutions Property Management App.

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Consider these facts:

  • We are spending more time online than with any other media
  • We are spending much of that digital time on smart mobile devices
  • Time spent per day on mobile devices has increased 575% in three years
  • 80% of the time spent on mobile devices is spent using apps
  • ‘Internet of Things’ gadgets are mobile apps centric
  • Apps offer a user experience which even ‘Responsive Websites’ are unable to provide.