In recent years, digital marketing has been getting tougher and tougher, and not without a reason. With a larger number of businesses putting up a fight for a small space on Search Engine Results Page, this was something we, as marketers, had all been expecting. Add to it the ever-changing search algorithms of major search engines like Google and Bing amongst others, and at one point or the other, we all find ourselves in a desperate need for some assistance to analyze if the websites we are working on, are good enough for these search giants.
How do we go about it? Simple, we use one of the many SEO analysis tools out there. However, given the humongous number of tools available, it can be a little daunting to pick the one that can promise a comprehensive analysis. But, don’t worry! We have got you covered. We have consolidated a list of 5 SEO analysis tools which can offer you the much-required insight about your website content optimization, and led you in the right direction! So, let’s get started.
Woo Rank is one of the most effective tools which can offer you the much-desired assistance when it comes to identifying the various SEO elements that hold significance, while also optimizing them.
To understand this elaborately designed tool in a nutshell, WooRank essentially ranks your website on a scale of 100. This scoring is based on as many as 70 distinct criteria. While the free version helps you measure and optimize the site’s performance, the advanced version will offer you with an in-depth analysis of each page, while highlighting the pain points, so that you can address them on your accord.
In a world where marketing and advertising are now primarily digital, the term ‘digital marketing agency’ almost seems redundant, doesn’t it? However, with print, radio, television, and other traditional marketing techniques maintaining some relevance among modern strategic marketing campaigns, explaining what makes a ‘digital agency’ different than some others out there is something we think our readers should understand.
The term ‘digital agency’ is no longer a new or mysterious phrase. Instead, it has become more of a buzzword that is overused and often misused. Though the phrase may seem quite uncomplicated, it’s the ambiguity of it that can sometimes be confusing. CommonPlaces have always considered itself a digital agency, but in a time where everyone and anyone can say they are a “digital agency”, we understand the importance of clarifying exactly what that means for our audience.
Social media marketing is the fastest growing marketing trend with a reported 9 out of 10 businesses employing some form of a marketing campaign on social media. Social media advertising campaigns bring numerous advantages to showcasing products and services. What is social media advertising? Simply put, it is a form of online marketing that mainly focuses on the social networking sites.
To better understand Social media advertising (SMA), it’s best to start by explaining Social media marketing (SMM).
Social Media Marketing
Social media marketing (SMM) is a form of Internet marketing (unpaid efforts) that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help .
Web security is an important element when it comes to the overall health of the site. Security makes sure that the users have safe and easy access to the site after Switch To HTTPS. Hypertext Transfer Protocol Secure or HTTPS adds a certain layer of protection to the website. This makes it harder to peer into the website theoretically and capture useful information.
In this present year of 2018, Google Chrome is taking security step and is more prominent regarding pointing out the unsecured websites.
HTTPS: How Does it Work?
Although Social media has been exploding as a whole throughout the 2000s, social media marketing specifically has picked up steam over the last few years. Whether it is Facebook, Twitter, Pinterest, LinkedIn, or any other network, most people expect a reputable business to have a presence somewhere online.
But that is not enough.
While some businesses think that just having a presence across a few networks is sufficient, social media marketing goes much further in-depth than that. How you measure your social media campaigns goes a long way in determining their success.
Whether you measure your campaigns in terms of likes, follows, items sold, comments, or some other form of engagement, you need a specific plan.
However, you first need to understand the intricacies of your analytics programs.
No matter what program you use, you will find that your posts are measured in terms of both reach and impression.
Today, we are going to look at the difference between the two.
you have probably heard about the benefits of SEO service in Cambodia and why every business needs SEO Service.
But you may still be wondering how your business can benefit from SEO service if you don’t have an SEO professional on staff.
SEO can get a little complex, especially if you are new to digital marketing. If you are shopping for SEO services online, you have probably come across a few different SEO companies. Though they talk about their services on their website, it may still be difficult to decipher what exactly it is that an SEO company does, especially when they throw around lingo that you don’t quite understand.
Digital marketing gets a lot of attention these days, Even so, many local business owners still prefer to use banners, posters, and billboards to attract their target audience.
What is Outdoor Advertising?
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. It is not the same the indoor advertising. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time.
Page speed really matters to web users, which is why Google has always taken it into account within its desktop search rankings. As from this month (July 2018), however, it will also be factored into Google’s mobile search rankings as part of its new ‘Speed Update’.
In today’s competitive, ever-changing marketplaces, great online performance is of utmost importance. However, a report recently compiled by digital marketing agency, Visualsoft, found that 87% of the UK’s top online retail brands alone are risking a significant drop in their visibility by neglecting mobile site performance; rating as ‘poor’ in terms of mobile site speed.
As part of the report, Visualsoft has highlighted several changes that businesses should look to implement, in order to improve the performance of responsive solutions on smartphones and tablets, and support the ongoing optimisation of their site.
These simple steps have been proven – through Visualsoft testing – to provide a 68% reduction on perceptual load times, a 64% reduction in homepage weight (which reduces bandwidth costs), a 43% overall load time improvement on 3G speeds and a 39% improvement in ‘first interactive’ (when a page is minimally interactive for users).
Whilst these changes should be implemented as quickly as possible to ensure the Speed Update doesn’t have a negative impact on business, it’s important to remember that site improvements should be actioned on an ongoing basis, in order to boost sales and truly future-proof excellent user experience.