Social media should be part of any business’s digital marketing strategy. It is a key way to share content, build links, and drive engagement. However, you are missing out on the full potential of social media if you are only using it for organic traffic.
Social ads allow you to reach even more of your audience, often at a low cost. You can then turn these users into followers and continue marketing to them. However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook.
Facebook is by far the most popular place for social media marketing. Facebook is especially popular for local advertisers and is now used by 62% of them—and for good reason. Let’s take a look at 10 reasons why so many brands are advertising on Facebook and why you should be, too.
