New 5 Important 2019 SEO Trends You Need to Know -Service ONE Marketing In Phnom Penh

1.Invest in Technical SEO

Websites continue to grow in complexity every year, making technical SEO a major area of investment in 2019 and beyond.

Some key areas of focus on the technical side of SEO will be:

  • Speed: “Sites will finally start to become simpler and faster as SEOs discover that Google is rewarding sites more than once thought for [first meaningful paint] speed,” according to Jon Henshaw, founder of Coywolf Marketing and senior SEO analyst at CBS Interactive.
  • JavaScript: “A new year means that even more of the websites you encounter will be heavily JavaScript driven (likely one of the big frameworks, such as React, Vue.js, and Angular). That means it’s time to familiarize yourself with at least a little JavaScript, and how the major search engines play best with JavaScript-driven websites,” said Paul Shapiro, director of strategy and innovation for Catalyst.
  • Progressive Web Apps (PWAs): “For 2019, you should start thinking about how your website could live on as a PWA in the future. How can your PWA become a keepable experience your users would like to put on their home screen?” Tandler said.seo-tricks-3

2. Win with On-page Optimization

On-page optimization will continue to be important in 2019, said Tony Wright, CEO and founder of WrightIMC.

“We are still seeing incredible results from nothing more than on-page SEO tactics for many companies that come in the door,” Wright said. “Links are still very important, but the biggest bang for most companies’ SEO bucks is ongoing on-page optimization. Because on-page SEO isn’t a set-it-and-forget-it tactic.”

Alexis Sanders, technical SEO manager at Merkle, also shared some key website optimizations:

  • Content that answers common user questions.
  • Ensuring internal site search is providing relevant results.
  • Shortening conversion process.
  • Ensure that repeat customers can restock commonly purchased items simply.
  • Customer support responds to questions related to the business.
  • Consider use of chatbots to lighten the load for basic, common questions and procedural tasks.
  • Users are easily able to navigate to physical locations.
  • Providing users with their stage in fulfillment funnel (think: clear, visual process forms).

3. Get Ready for Voice Search

Last decade, “the year of mobile” became a kind of running joke. Every year, the experts predicted that this, finally, would be the year of mobile. Year after year. Until hype finally matched reality around 2015.

Well, is this year the year of voice search? Once again, not quite.

As Wright put it:

“In my opinion, the ‘juice isn’t worth the squeeze’ yet for most companies when it comes to showing up in voice queries,” Wright said. “However, I think more companies will look into a voice optimization strategy next year. As I said last year, voice search is coming, it still just isn’t quite there yet.”

Although voice search got lots of attention in 2018, Aleyda Solis, international SEO consultant and founder of Orainti, said voice search is just a piece of a bigger shift, from specific “results” to “answers” as part of a longer “conversational search journey.”

“This will only gain more prominence and importance in 2019 – and the shift has already started,” Solis said. “While ‘voice’ might be an easier way to request answers in some scenarios, it certainly isn’t the ideal format to fulfill the intent in more complex answers (e.g., when comparing services or products).”

All that said, Michael Bonfils, managing director of SEM International, said voice search is a game changer for multinational and multilingual websites.

“Hopefully, marketers will realize in 2019 that the effective use of voice response can’t be done by translators (machine or human). The use of voice is, and can be, very different from country to country, region to region, dialect to dialect, social class to social class, etc.,” Bonfils said.

4. Watch Machine Learning

Dave Davies, CEO of Beanstalk Internet Marketing, said machine learning is about to explode in 2019.

“While we’ve seen machine learning in search with RankBrain, Google News groupings, etc. we haven’t really experienced the true power of what it can be. This is the year that changes,” Davies said. “We can see the prep work coming with some of the layout changes the engines are pushing out and their drive to answer intents rather than questions. This is the root of machine learning’s impact on search.”

But machine learning won’t just be something to watch on Google and the search engines, said Jenn Mathews of Jenn Mathews Consulting.

“Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables,” Mathews said. “Machine learning, coupled with the need for analysis and reporting, as testing new strategies and implementation is imperative to understanding successes and failures.”

5. Optimize for Featured Snippets & Other Google SERP Features

In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019.

“Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic,” said Ian Lurie, CEO and founder of Portent. “That makes SEO even more important, because exposure is as much about visibility in the SERPs as it is about clicks.”

That means optimizing for featured snippets (a.k.a., position zero) and other Google search features will continue to be an important trend – and more important than ever – in 2019.

“We have been able to achieve many answer boxes for our own site and client websites,” said Jim Bader, senior director of SEO at Vertical Measures. “Every time this happens, it results in a significant spike in organic traffic.”

Digital Marketing Trends To Watch Out For In 2019

Digital marketing is growing at such a fast pace that it may all seem confusing sometimes. But here’s the lowdown on everything around digital marketing that’s important to know right now.

The concept of marketing has been around for many years. It has experienced a number of massive changes over time, with plenty of new trends appearing.

Highly dependent on technological advance, digital marketing is changing and evolving every day. Each year sees many new strategies emerging. Thus, this article aims to discuss some of the most recent digital marketing trends you shouldn’t miss in 2019.

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Why Is It Important to Keep Up With the New Digital Marketing Trends?

The world is moving incredibly fast, and it’s all thanks to the internet. Without this tool, marketing wouldn’t be the same massive industry it is today. The thing is, it’s so huge, and it’s developing so fast that it’s sometimes hard to keep up, even for experienced marketers.

However, it is imperative to be aware of the new developments because it might just give a company the edge they need to smoke out competitors. And the world isn’t going to stop spinning any time soon.

In fact, there’s been a massive increase in digital advertising alone, according to Google’s parent company Alphabet. The tech giant reportedly has a 20 percent increase year after year, with at least 85% of that revenue generated by advertising.

That’s one way of proving that digital marketing isn’t slowing down. So it’s best to stick with it. Let’s have a look at what’s trending this year.


1. Tapping the Potential of Voice Search

Voice Search hasn’t been as widely adopted yet. But it’s a valuable tool for exponential reach as more and more households are starting to use smart speakers for their smart home needs. Voice assistants on mobile phones are also becoming more commonly used, with almost every big smartphone maker integrating one into their system.

According to Andrew Ng, 50% of all online searches in 2020 will be through either images or voice.

While it likely won’t replace text search altogether, voice search is still an excellent opportunity to reach a highly targeted audience. Businesses that optimize for voice search can expand their market further than their competitors.


2. Cyber-security will be more important than ever

This might seem like a strange addition to the list. But cyber-security is more important than ever with how much people rely on technology these days. Hackers are becoming smarter, and ransomware is on the rise. Attackers earned more than $6.5 million from holding companies’ corporate data ransom in 2018.

The threat of coming into contact with any sort of cyber threat is heightened for the marketing department that has to use various social media, answer emails, and talk to people online.

Between strategizing and rolling out campaigns, there’s simply no time to be on the lookout for potential threats. So something like a VPN could come in handy to keep cybercriminals at bay.


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3. Video is Still Top Dog

There seems to be no end to the popularity of video.

Cisco predicts that more than 82% of internet traffic in 2021 will be video. That’s a staggering thought. But it’s crucial to start using this important platform right now for those who aren’t yet.

It’s the best way to get a message across, and it doesn’t have to be produced by an outside agency. Only a quarter of businesses in 2018 reported that they used agencies for their video production needs.

Video also has plenty of SEO-friendly qualities that will help a company rank higher in searches. That will stay true for years to come. In fact, the chances are good that video might even be given more SEO weight in the future. Especially with YouTube being a Google subsidiary. The tech giant definitely wants to drive more traffic towards one of their most profitable ventures.