Content and SEO share a bond which can catapult to the top positions of the search engine rankings. However, this is only when they are at their best. This is because, when they are at their worst, it can cause Google penalties which are almost impossible to recover from.
What is Content?
Giving an exact definition of content might be nearly impossible. Content is high-quality and useful information which conveys a story which is presented in a relevant manner with the plan of soliciting an engagement or emotion. Content can be expressed by using various formats which includes images, texts, presentations, video, and audio. However, it is easy to understand that content which you come across over the internet is not always of high quality or useful. There are several bad contents and it doesn’t come close to offering any kind of usefulness or relevancy to the reader.
If you avoid the description of quality content, you will be able to make a more direct approach simply by taking a look at the various types of digital content.
Google Ads has undergone significant changes in the past few months and weeks.On June 27th, Google Ads did a massive overhaul of their platform in what most refer to as “the new AdWords.” But even more recently, Google has officially transitioned the platform into Google Ads.
Digital Marketing Has Become The Key To Success For Businesses To Grow Further Be It A Small Or Large Business.
Any growing business can be benefited from an online presence. It provides a business better scope to survive, compete and grow. Below are some examples how digital marketing help in expanding your business.
Building Blog Networks
Blog networks are an SEO solution to help your main website rank higher. Used sensibly as a genuine live blog your website could gain a considerable amount of link juice to boost search engine rankings
Google announced today a change to its Google Play platform that will allow app makers to now place ads on the Google Play home page and app listing pages. These ads are an expansion of Google’s previously announced “Universal Ad Campaigns,” which are designed to simplify the process of advertising across Google’s online properties – including the Google Play Store, Search, YouTube, the AdMob in-app network and the millions of sites on the Google Display Network.
You might not have heard of F8, but the bespectacled architects behind some of your favorite ad platforms, plugins, and neat toys sure have. It’s Facebook’s annual developer conference where, for two days, people far smarter than me listen to other people far smarter than me talk about all the neat new things Facebook is working on.
When assessing page structure and layout, there is a subtitle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s).
People are more likely to click the first, second or third result in a Google search than any other, and if you’re not on the first page, you’re lost.
According to a study by Ignite Visibility, the first search result gets nearly 45 percent of all clicks. The first three results combined get 60 percent of clicks, and results on the first page get 89 percent of clicks. How does one get on that first page? Through good search engine optimization (SEO) practices.
Now that you have read about Google Search Network and have implemented it, it is time you consider checking if Google is sharing your ads with its search partners, any other search engine than Google.
We publish an opinion piece from Pawel Siudecki, director of The Room Design Studio, regarding the necessity of an official Master Plan in aiding the development of Cambodia’s rapidly expanding capital city.