Effective Types of Social Media Advertising in 2018-Service ONE Marketing In Phnom Penh

Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.

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What Are The Benefits Of Advertising On Social Media Channels?

Why is social media advertising your best advertising bet for quick ROI? Because…

  • Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction.
  • Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted.
  • Some channels are consistent but time consuming to dial in. For example, AdWords can produce consistent results for your brand, but it takes a while to master and earn specific placement.

Top 6 Benefits of Digital Advertising-Service ONE Marketing In Phnom Penh

As an advertiser, you’re faced with two choices: traditional advertising or digital advertising. Although traditional advertising has its benefits. that means it’s great for targeting local audiences and driving customers to brick-and-mortar stores. It doesn’t have the capabilities digital advertising has, including the ability to target a specific audience. Moreover, it is to watch real-time results, among many others. Here are the top six benefits unique to digital advertising.

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1. It’s Cost-Effective

Facebook vs. Instagram advertising: which one’s better for your business?-Service One Marketing in Phnom Penh

Beginner marketers consider launching a social media campaign. Experienced marketers launch a social media campaign on Facebook. Smart marketers study all social media platforms and launch successful integrated social media campaigns on the platforms that are best for their business.

Let’s be honest, social media marketing is a versatile, cost-effective and powerful tool to use for marketers and small business owners alike. It helps to reach the target audience, boosts sales, increases brand recognition, enhances conversion rates, boosts traffic to your website and even, improves search engine rankings. No wonder, then, that more and more businesses decide to include social media in their marketing strategies.

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In fact, according to Statista, investments in social media advertising are forecast to grow from 32 billion dollars in 2017 to approx. 48 billion dollars in 2021. Pretty impressive, isn’t it?

Now, whether you’re a beginner marketer or an experienced one, you may want to know on which platform to launch your social media campaign. After all, social media advertising can be expensive and to get the best results, you need to invest in the right ads on the right platform.

Facebook and Instagram: what do they have to offer?

Awesome New Features Coming to Facebook Ads-Service One Marketing Cambodia

You might not have heard of F8, but the bespectacled architects behind some of your favorite ad platforms, plugins, and neat toys sure have. It’s Facebook’s annual developer conference where, for two days, people far smarter than me listen to other people far smarter than me talk about all the neat new things Facebook is working on.