Online marketing is immensely beneficial to your e-commerce business- it has the capacity to enhance your organizational growth and increase your customer base.
When you are deeply engaged with an e-commerce web design business, one of the greatest things you should do will be to get people to buy the products and services you are selling. If you are selling products and services, and no one is buying them, then you are taking a walk:
Create original content marketing campaigns
When it comes to the online marketing of your products or services, content is king. If you publish high-quality content on your website, it will not only attract, engage but will retain your audience.
With original contents, you can easily inspire site visitors into high paying customers. You can do this effectively with blogs and features, and let the blogs come with a ‘call to action’ and let it be clearly towards the end of the article. It should provide further information for the visitor, by showing them where to click and buy a product or service. Please, your website needs to be hosted by a professional web host company like BlueHost.
Try as much as possible to tie your high-quality contents to your social media handles- this will inspire your friends and followers to like and share it with their contacts. Publishing regular contents on your website will position you as an authority in the field.
In recent years, digital marketing has been getting tougher and tougher, and not without a reason. With a larger number of businesses putting up a fight for a small space on Search Engine Results Page, this was something we, as marketers, had all been expecting. Add to it the ever-changing search algorithms of major search engines like Google and Bing amongst others, and at one point or the other, we all find ourselves in a desperate need for some assistance to analyze if the websites we are working on, are good enough for these search giants.
How do we go about it? Simple, we use one of the many SEO analysis tools out there. However, given the humongous number of tools available, it can be a little daunting to pick the one that can promise a comprehensive analysis. But, don’t worry! We have got you covered. We have consolidated a list of 5 SEO analysis tools which can offer you the much-required insight about your website content optimization, and led you in the right direction! So, let’s get started.
Woo Rank is one of the most effective tools which can offer you the much-desired assistance when it comes to identifying the various SEO elements that hold significance, while also optimizing them.
To understand this elaborately designed tool in a nutshell, WooRank essentially ranks your website on a scale of 100. This scoring is based on as many as 70 distinct criteria. While the free version helps you measure and optimize the site’s performance, the advanced version will offer you with an in-depth analysis of each page, while highlighting the pain points, so that you can address them on your accord.
Web security is an important element when it comes to the overall health of the site. Security makes sure that the users have safe and easy access to the site after Switch To HTTPS. Hypertext Transfer Protocol Secure or HTTPS adds a certain layer of protection to the website. This makes it harder to peer into the website theoretically and capture useful information.
In this present year of 2018, Google Chrome is taking security step and is more prominent regarding pointing out the unsecured websites.
HTTPS: How Does it Work?
Social Media Advertising
Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. One of the major benefits of advertising on a social networking site (e.g. Facebook, Twitter) is that advertisers can take advantage of the users demographic information and target their ads appropriately.
Social media advertising combines current targeting options (like geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles.
The most common terms related to on-page SEO are keyword density and meta tags. In case you are searching for practical strategies which can be used on the website, then you can go through the points mentioned below.
Using SEO-Friendly URLs
It is well-known that the first three to five words of a URL are given more importance than the rest of the URL. It has been revealed from studies that the short URLs have a positive impact on the search results. It is recommended to use URLs which are short and sweet. It is also important to include the target keywords in the URL.
Starting The Title With Keyword
The title tag is considered to be the most important on-page SEO factor. If the keyword is closer to the starting of the title then it creates more impact on the search engines. It is not mandatory to start the title with the keyword but it should be located somewhere near the beginning of the title.
The Complete On Page Anatomy
Adding Modifiers To The Title
It is very important to add modifiers to the title because it helps in ensuring a high SEO rank. It is very important to obtain a high search engine rank in order to enhance your business.
Wrapping The Blog Post Title In H1 Tag
You have started your business website and you will need to work with many plugins. Plugins form the pillars of a business website. You might be well aware of the fact that designing a site is not very easy.
Are you looking for the right kind of WordPress plugin? You might be well aware of the fact that the right plugins can help to design a beautiful website. With the best plugins installed, you would be able to create a highly secured website and take your business to a next level.
Here in this blog, you would get a complete list of the plugins which can be used for making a business website.
This is one of the most popular and best WordPress Plugins for business sites. Being the most popular tool for conversion rate optimization software, it allows businesses to convert the deserting site visitors into email subscribers. If a business wants to grow their email list, then the business house must use this plugin.
There is a lot beyond links in off-page search engine optimization. The smart and efficient content marketers and bloggers also make use of on-page SEO. Keeping the marketing goals in mind, the time spent on the off-page SEO differs. Read more to get a complete idea about off-page SEO.
What Is Off-Page SEO?
Off-page SEO can be defined as all the activities which are conducted away from the website in order to enhance the search engine ranking of the page. Even though off-page SEO is often connected to link building, it is very important to realize that it is beyond that Event Company Keyword.
On-page SEO, on the other hand, takes place with the site and off-page SEO takes place beyond the site.
Were you aware of the fact that the majority of the marketers have pointed out that social media marketing has helped in increasing their business exposure? And that about 60% of the marketers spending around 6 hours regularly on social per week have more leads? Irrespective of what you sell and whom you are selling it to, using social media as the marketing tool will enable you to grow your brand and also pad the wallet.
If you are confused as to whether you really need social media marketing then you need to know that it is going to help you to a great extent. Take a look at the importance of social media marketing for web traffic.
1/. Social Media Posts Drive Target Traffic
Content and SEO share a bond which can catapult to the top positions of the search engine rankings. However, this is only when they are at their best. This is because, when they are at their worst, it can cause Google penalties which are almost impossible to recover from.
What is Content?
Giving an exact definition of content might be nearly impossible. Content is high-quality and useful information which conveys a story which is presented in a relevant manner with the plan of soliciting an engagement or emotion. Content can be expressed by using various formats which includes images, texts, presentations, video, and audio. However, it is easy to understand that content which you come across over the internet is not always of high quality or useful. There are several bad contents and it doesn’t come close to offering any kind of usefulness or relevancy to the reader.
If you avoid the description of quality content, you will be able to make a more direct approach simply by taking a look at the various types of digital content.
Page speed really matters to web users, which is why Google has always taken it into account within its desktop search rankings. As from this month (July 2018), however, it will also be factored into Google’s mobile search rankings as part of its new ‘Speed Update’.
In today’s competitive, ever-changing marketplaces, great online performance is of utmost importance. However, a report recently compiled by digital marketing agency, Visualsoft, found that 87% of the UK’s top online retail brands alone are risking a significant drop in their visibility by neglecting mobile site performance; rating as ‘poor’ in terms of mobile site speed.
As part of the report, Visualsoft has highlighted several changes that businesses should look to implement, in order to improve the performance of responsive solutions on smartphones and tablets, and support the ongoing optimisation of their site.
These simple steps have been proven – through Visualsoft testing – to provide a 68% reduction on perceptual load times, a 64% reduction in homepage weight (which reduces bandwidth costs), a 43% overall load time improvement on 3G speeds and a 39% improvement in ‘first interactive’ (when a page is minimally interactive for users).
Whilst these changes should be implemented as quickly as possible to ensure the Speed Update doesn’t have a negative impact on business, it’s important to remember that site improvements should be actioned on an ongoing basis, in order to boost sales and truly future-proof excellent user experience.