What is Outdoor Advertising?
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. It is not the same the indoor advertising. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time.
Advertising activities can be categorized into above the line, below the line, and through the line advertising according to their level of penetration.
- Above the line advertising include activities that are largely non-targeted and have a wide reach. Examples of above the line advertising are TV, radio, & newspaper advertisements.
- Below the line advertising include conversion focused activities which are directed towards a specific target group. Examples of below the line advertising are billboards, sponsorships, in-store advertising, etc.
- Through the line advertising include activities which involve the use of both ATL & BTL strategies simultaneously. These are directed towards brand building and conversions and make use of targeted (personalized) advertisement strategies. Examples of through the line advertising are cookie based advertising, digital marketing strategies, etc.
Do you know now a lot Cambodia people are using Google search engine the most to find and explore products or services from supplier/sellers on search engine, Google is the top search engine in the world and Advertising Cambodia too, to let them know your products or services, we can help you to advertising your products or services on Search Engine Marketing | Pay Per Click (PPC Service), Banner Display Advertising or YouTube Advertising.