Benefits of social media for business-Service ONE Marketing In Phnom Penh

Social media is one of the most effective and affordable digital marketing tools for businesses. Social media has grown from being a fringe advertising tactic to a fundamental marketing component for businesses of all sizes. Here are the top nine benefits of using social media to grow your business.

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1) Increased Brand Awareness

7 TIPS ON CREATING A GREAT APP ICON-Service One Marketing in Phnom Penh

Designing the icon for your application is a crucial part of finding success on any marketplace. Popular platforms such as the iPhone App Store are crowded and fiercely competitive. This makes the design more important than ever for both your icon and user interface.

Your app icon will be the first thing potential users see which is why I would like to share some tips on creating an attention-grabbing app icon that will also serve as an extension of your brand.

Here are 7 tips on creating a timeless and powerful app icon:

 

1. Reflect on your product

Start by reflecting on your product and consider the message you would like to communicate. Both the color and graphics used in your icon will play a role in how your app is received so make sure they align with your message. Consider both the value your app provides as well as the audience you are targeting.

While trying to determine how your brand should be communicated, ask yourself this question: “How would you explain your application to a five-year-old?” This will help you establish your apps purpose in layman’s terms which is a great starting point for developing your app’s icon. This approach is often used to determine a company’s ‘elevator pitch’ which should always align with your branding.

 

2. Set the tone

Now that you know how to communicate your app you need to set the tone by establishing your colour palette. Colours are a huge consideration in branding and marketing collateral so it comes as no surprise that the colours you use in your app icon will dictate how your message is received. Colour has perhaps the largest influence on social psychology and acts as one of the main triggers in user behaviour. If your brand colors have not yet been established I recommend using the following cheat sheet during the process.

RED: Red is the color of fire and blood. It is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

ORANGE: Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and tropics.

YELLOW: Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy.

GREEN: Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility.

BLUE: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

PURPLE: Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition.

WHITE: White is associated with light, goodness, innocence, and purity. It symbolizes safety, purity, and cleanliness. In heraldry, white depicts faith and purity.

BLACK: Black is associated with power, elegance, formality, death, evil, and mystery.

Effective Types of Social Media Advertising in 2018-Service ONE Marketing In Phnom Penh

Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.

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What Are The Benefits Of Advertising On Social Media Channels?

Why is social media advertising your best advertising bet for quick ROI? Because…

  • Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction.
  • Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted.
  • Some channels are consistent but time consuming to dial in. For example, AdWords can produce consistent results for your brand, but it takes a while to master and earn specific placement.

4 Benefits of Advertising on Social Media-Service One Marketing In Phnom Penh

Media advertising could help your business mush and also your company especially your brand. There’s no debate among professional marketers that every business needs a strong social-media presence. Indeed, most companies regularly post on at least one social-media channel. And social media is undoubtedly a great way for a company to establish its brand, reach out to new leads, promote content, and engage with customers. But, you probably already knew that.

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What most people don’t know are the benefits of advertising on social media. Why should a business pay Facebook, Twitter, Instagram etc.? And why any social-media platform to advertise when they can post content on them for free? It’s a great question and one that we’re happy to answer. Here then are four benefits to social-media advertising. It is why more companies should consider implementing social-media ads into their marketing strategies:

Reasons to Consider Paid Social Media Advertising-Service ONE Marketing In Phnom Penh

More than two billion people use social media every day. The average person spends 135 minutes per day on social networks. Also, the number of small businesses advertising on Facebook has doubled to 50 million in recent months.

In today’s market, brands that don’t advertise on social media risk falling behind. This fact isn’t lost on most small business owners. According to a recent survey, 92% of small businesses will increase their investment in social media in 2018.

Paid social media advertising is very different from traditional outbound advertising.

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Big data and machine learning allows you to find, target, and reach your audience with ease. Each platform is designed to facilitate the goals of your business, such as brand awareness, lead generation, website traffic, and more.

5 Benefits Of Advertising On Social Media-Service ONE In Marketing Phnom Penh

Social media marketing is the fastest growing marketing trend with a reported 9 out of 10 businesses employing some form of a marketing campaign on social media. Social media advertising campaigns bring numerous advantages to showcasing products and services. What is social media advertising? Simply put, it is a form of online marketing that mainly focuses on the social networking sites.

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The merits of social media advertising include the following:

A Beginner’s Guide to iOS App Development-Service One Marketing in Phnom Penh

In spite of the dominance of Android devices in the market, it doesn’t mean that only Android has all the benefits for an app developer.

So, before we jump in and start helping you develop a stellar iOS app, let us talk about why you must develop an iOS app.

  • iOS is a lot faster than any Android device
  • iOS apps run a lot smoother with almost no glitches
  • iPhones or iPads function pretty much in the same way, whereas Android devices vary in their construct & functioning wildly
  • iOS apps earn much higher revenue from the App Store
  • All iOS apps can be used in any MacOS. An equivalent functionality is missing in case of Android app
  • Using an iOS device, the iOS apps can be shared with friends and family. Another feature that is not yet developed for Android


Things to do before writing an iOS app

While it might be tempting for you to dive head first and start writing your iOS app because that is where all the action lies. Following processes can get tedious but there is merit in it.

It is important that you chalk some time out beforehand to set up the project in the right direction. Now, you might think that it is eating away into your time right now, but trust me, you are doing yourself a favor and saving a lot of time in future.

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5 PUSH NOTIFICATION CAMPAIGNS EVERY APP NEEDS!-Service One Marketing in Phnom Penh

As an app marketer, you know how push notification campaigns and marketing automation can be the ultimate user engagement tool. Push notifications allow you to reach users outside your app, providing them with timely, relevant information that will make them want to launch your app again and again. It’s also no secret that leveraging personalization & geolocation can bring your brand closer to your app users, increase conversions, build loyalty and ultimately boost your ROI by generating mobile revenues.

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Facebook vs. Instagram advertising: which one’s better for your business?-Service One Marketing in Phnom Penh

Beginner marketers consider launching a social media campaign. Experienced marketers launch a social media campaign on Facebook. Smart marketers study all social media platforms and launch successful integrated social media campaigns on the platforms that are best for their business.

Let’s be honest, social media marketing is a versatile, cost-effective and powerful tool to use for marketers and small business owners alike. It helps to reach the target audience, boosts sales, increases brand recognition, enhances conversion rates, boosts traffic to your website and even, improves search engine rankings. No wonder, then, that more and more businesses decide to include social media in their marketing strategies.

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In fact, according to Statista, investments in social media advertising are forecast to grow from 32 billion dollars in 2017 to approx. 48 billion dollars in 2021. Pretty impressive, isn’t it?

Now, whether you’re a beginner marketer or an experienced one, you may want to know on which platform to launch your social media campaign. After all, social media advertising can be expensive and to get the best results, you need to invest in the right ads on the right platform.

Facebook and Instagram: what do they have to offer?

5 Benefits Of Advertising On Social Media-Service ONE Digital Marketing In Phnom Penh

Social media marketing is the fastest growing marketing trend with a reported 9 out of 10 businesses employing some form of a marketing campaign on social media. Social media advertising campaigns bring numerous advantages to showcasing products and services. What is social media advertising? Simply put, it is a form of online marketing that mainly focuses on the social networking sites.

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The merits of social media advertising include the following: