In a world where marketing and advertising are now primarily digital, the term ‘digital marketing agency’ almost seems redundant, doesn’t it? However, with print, radio, television, and other traditional marketing techniques maintaining some relevance among modern strategic marketing campaigns, explaining what makes a ‘digital agency’ different than some others out there is something we think our readers should understand.
The term ‘digital agency’ is no longer a new or mysterious phrase. Instead, it has become more of a buzzword that is overused and often misused. Though the phrase may seem quite uncomplicated, it’s the ambiguity of it that can sometimes be confusing. CommonPlaces have always considered itself a digital agency, but in a time where everyone and anyone can say they are a “digital agency”, we understand the importance of clarifying exactly what that means for our audience.
Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are many strategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online advertising are varied.
Social media marketing is the fastest growing marketing trend with a reported 9 out of 10 businesses employing some form of a marketing campaign on social media. Social media advertising campaigns bring numerous advantages to showcasing products and services. What is social media advertising? Simply put, it is a form of online marketing that mainly focuses on the social networking sites.
To better understand Social media advertising (SMA), it’s best to start by explaining Social media marketing (SMM).
Social Media Marketing
Social media marketing (SMM) is a form of Internet marketing (unpaid efforts) that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help .
Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.
If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many small businesses you interact within your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.
1. Be Visible to Customers at All Times
Although Social media has been exploding as a whole throughout the 2000s, social media marketing specifically has picked up steam over the last few years. Whether it is Facebook, Twitter, Pinterest, LinkedIn, or any other network, most people expect a reputable business to have a presence somewhere online.
But that is not enough.
While some businesses think that just having a presence across a few networks is sufficient, social media marketing goes much further in-depth than that. How you measure your social media campaigns goes a long way in determining their success.
Whether you measure your campaigns in terms of likes, follows, items sold, comments, or some other form of engagement, you need a specific plan.
However, you first need to understand the intricacies of your analytics programs.
No matter what program you use, you will find that your posts are measured in terms of both reach and impression.
Today, we are going to look at the difference between the two.
Types of media advertising
Media Advertising is an important domain in business and advertising. With the passage of time, there have been several ways in which ads are being showcased and can be communicated to customers. There are different types of Media Advertising present. Depending upon various parameters like budget, reach, customer preferences etc companies can choose the required Media Advertising and help boost their brand.
Media advertising refers to the various media channels through which advertising is done. Advertising media is used for showcasing promotional content which communicated in various forms such as text, car advertising, speech, images, videos using TV, radio, online shopping , outdoor advertising etc. Basically they are channels through which companies can advertise their products and services to reach to customers.
There is a lot beyond links in off-page search engine optimization. The smart and efficient content marketers and bloggers also make use of on-page SEO. Keeping the marketing goals in mind, the time spent on the off-page SEO differs. Read more to get a complete idea about off-page SEO.
What Is Off-Page SEO?
Off-page SEO can be defined as all the activities which are conducted away from the website in order to enhance the search engine ranking of the page. Even though off-page SEO is often connected to link building, it is very important to realize that it is beyond that Event Company Keyword.
On-page SEO, on the other hand, takes place with the site and off-page SEO takes place beyond the site.