More than two billion people use social media every day. The average person spends 135 minutes per day on social networks. Also, the number of small businesses advertising on Facebook has doubled to 50 million in recent months.
In today’s market, brands that don’t advertise on social media risk falling behind. This fact isn’t lost on most small business owners. According to a recent survey, 92% of small businesses will increase their investment in social media in 2018.
Paid social media advertising is very different from traditional outbound advertising.
Big data and machine learning allows you to find, target, and reach your audience with ease. Each platform is designed to facilitate the goals of your business, such as brand awareness, lead generation, website traffic, and more.