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Why Mobile Advertising is Essential for Start-ups – Service One Digital Marketing

Mobile marketing is growing very hastily with more and more people switching to smartphones from generic mobile phones. Due to the increase in the number of smartphone users, a tough rivalry has emerged in the field of mobile advertising. Now every mobile marketer wants to allure their target audience with various strategies, which have boosted the competition among the publishers, advertisers, and marketers.

1. Mobile Advertising is the Primary Mode of Digital Advertising– Around 80% of Indians and 2 billion of world population prefer mobile phones for internet usage. Especially in India due to the recent telecom revolution, there has been a sudden hike in the mobile internet users. This simply means to reach the maximum number of audience, start-ups should target Mobile advertising as their primary mode of advertising.

2. Cost Effective and Gives Conversion-oriented Solution– In a start-up environment funds are always a sensitive subject and other methods of advertising cost a fortune. Mobile advertising is a lot cheaper and gives an effective solution to all the advertising related problems. It’s not only affordable but also gives a quick conversion to the marketers.

3. Better Understanding of Customers– Nowadays every brand wants to personally connect with its consumer to deliver their desired products. Mobile advertising is a direct medium where the advertiser can directly connect with its audience to sell its product. This also builds up better understanding between the brand and the consumer where the brand can understand the need of its consumer in order to cater them with better options.

4. SMS marketing– SMS marketing is a very powerful method of digital communication. It’s an effective way to get your messages read by your targeted audience. SMS has more chance of getting noticed than any other form of mobile advertising. SMS marketing helps start-ups to keep their consumers updated about their brand’s promotional activities such as discounts and services.

5. Develop your Mobile Application – Mobile applications are a key pillar of the growth of any start-up. It’s the most efficacious method of consumer engagement. Mobile Application plays an important role for a start-up in the digital eco-system. And if you are also looking to endorse through mobile ads then also the application serves as the best platform for ad postings. If your company’s application is installed in the consumer’s mobile phone it will eventually build up a relation between the brand and the user and which is the reason why many start-ups prefer mobile application as it gives them a direct and instant monetary conversion. It also builds up a relation between the user and the brand.

What should you know about billbaord advertising? Service ONE Marketing In Phnom Penh

Billboards are the best way to inform the viewers about the businesses, promotions or products and hence are the most feasible choice to post advertisements. Most of the companies try to keep consumers updated about their products with effective outdoor advertising.

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According to driving surveys, Canadians, on average, spend most of their time travelling. So you’re bound to have noticed billboard advertisements lining either side of the road when commuting to work. People spend so much time on the streets but does viewing billboard advertisements effective?

Billboard Advertising Creates Brand Awareness

What does a media agency do today?-Service ONE Marketing In Phnom Penh

What does a media agency do today?

Traditionally, a media agency strategically plans where and when your advertising and marketing message should appear. The agency, ideally, helps you buy the space and puts your message on it.

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Today, media agencies have evolved beyond that definition and morphed into ‘communications agencies’ meaning they do a lot more than just tell you where to put your message or when to put it. Because consumers have changed the way marketers plan their strategies, and have adapted so many new channels – mostly due to the advances in digital – agencies have to have multiple efficiencies, including strategic planning, buying clout, social media muscle, content development, mobile media versatility and more.

With digital, the lines haven’t just blurred, they’ve auto-erased. Media agencies worldwide are fast acquiring, hiring, renting – content creation talents or agencies to become a complete solutions provider for their clients. That’s the nature of how today’s consumer’s use and dependence on digital focused channels of communications have changed the way media planning agencies behave in the ecosystem. You cannot put your head in the sand (and there’s lots of it around here) and stay in a silo.

We don’t look at digital in isolation, because digital is part of every day life and can no longer be viewed (as is often done in this region) as a ‘by-the-way channel’. Agencies today provide strategic consulting and execution on how best to leverage digital for a brand’s communication; how to optimize digtal touch points, develop strategic engagement plans across all media, look at new areas like social networking, search, viral, mobile and web 3.0 for true integration. Media solutions today include a 360° approach where clients are being provided with knowhow, expertise and final product including the development, design, programming and full content.

But one cannot forget that life at a media agency is not all zeroes and ones. Online and mobile isn’t everything, and at least here in the Middle East, tv is still ruler of the domain. And no Arab Spring is going to change that, facebook or no facebook. At the end of the day, come Ramadan month, the sofa and the tv are the hot zones in the home. So, understanding traditional media channels – tv, radio, newspaper, magazines, outdoor – and being able to tell the client how, where, why and when his message should go on is still key.

Media agencies first of all need to understand their client’s business needs, understand the market dynamics and be able to focus the message to consumers via channels that best resonate with the target audience. Beyond that, media agencies bring efficiency to their clients across media planning and negotiation points as they have the specific expertise, volume leverage and theoretically deliver economies of scale and reduce per media booking transaction cost. That’s the basics.

Today, media agencies will help you plan how you play in the social media space, they will help you market your brand on Search engine pages (SEM), they will put your message inside taxicabs, organize events, do mail-drops at door steps, send out emailers, write on the sky or the beach, blog, post on facebook, manage your website, put pretty girls with handouts in a shopping mall and almost any other way you can think of communicating.

10 reasons why so many brands are advertising on Facebook- Service ONE marketing In Phnom Penh

Social media should be part of any business’s digital marketing strategy. It is a key way to share content, build links, and drive engagement. However, you are missing out on the full potential of social media if you are only using it for organic traffic.

Social ads allow you to reach even more of your audience, often at a low cost. You can then turn these users into followers and continue marketing to them. However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook.

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Facebook is by far the most popular place for social media marketing. Facebook is especially popular for local advertisers and is now used by 62% of them—and for good reason. Let’s take a look at 10 reasons why so many brands are advertising on Facebook and why you should be, too.

1. Facebook Ads Are Affordable

Advertising Cambodia-Service ONE Marketing In phnom Penh

Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. It is in itself an extensive type of advertising that can includes search engine marketing (SEM), search engine optimization (SEO), local online advertising, banner advertising, email marketing, online video marketingsocial media optimization (SMO) strategies and other forms of online outreach. The best thing about online advertising is that unlike the traditional advertising, you can measure it at its every part and can make alterations in it at any point of time while it’s running.

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Most important forms of online adverting in Cambodia:

Search advertising:

Choosing the Right Social Media Advertising Platform-Service ONE Marketing In Phnom Penh

You have decided to move forward with social media advertising, but which advertising platform do you choose? With all of the social media platforms that offer advertising, you do not have to settle. You can choose the platform(s) that meets your needs.

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Facebook  Ads

Facebook has the most diverse user base and evenly distributed demographics, with 79% of online adults using it. While the age of its users continues to skew on the young side, with 88% of 18 to 29 year olds using the website. The percentage of users 65 and older continues to grow—now at approximately 62%. Additionally, 83% of online adult woman are on Facebook and 75% of men use the social media website.

Social Media Marketing (SMM)-Service ONE Marketing In Phnom Penh

Social media is definitely one of the most phenomenal thing to happen in the digital arena that business owners.  Digital marketers can leverage on to create brand awareness for their products and services. Through Social Media Marketing (SMM), digital marketers can reach out to highly targeted potential customers through direct and person-to-person engagement.

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Social Media Marketing (SMM)

Facebook Advertising -Service ONE Marketing In Phnom Penh

the Facebook is the universal social media network. Facebook hosts over a quarter of the world’s population. It is providing advertisers with an unparalleled opportunity to reach virtually anyone and everyone.

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Where Facebook Advertising Shines

If you want email addresses, Facebook is the place to go, with many advertisers reporting costs below $1 per lead. The most common model used is to run a Facebook ad directly into a high-converting landing page offering some variety of a free lead magnet or bundle product.

6 Advantages of Social Media Advertising for Your Business-Service ONE Marketing In Phnom Penh

Social media marketing is a short and powerful feature that they have to venture into while it is in the spotlight. Many business owners use social media advertising nowadays. Social media marketing will increase your sales, and you need to understand the metrics you require to use to achieve those results.

លទ្ធផល​រូបភាព​សម្រាប់ social media marketing

There are many advantages of social media advertising for your business:

1. Improved Brand Loyalty