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What does a media agency do today?-Service ONE Marketing In Phnom Penh

What does a media agency do today?

Traditionally, a media agency strategically plans where and when your advertising and marketing message should appear. The agency, ideally, helps you buy the space and puts your message on it.

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Today, media agencies have evolved beyond that definition and morphed into ‘communications agencies’ meaning they do a lot more than just tell you where to put your message or when to put it. Because consumers have changed the way marketers plan their strategies, and have adapted so many new channels – mostly due to the advances in digital – agencies have to have multiple efficiencies, including strategic planning, buying clout, social media muscle, content development, mobile media versatility and more.

With digital, the lines haven’t just blurred, they’ve auto-erased. Media agencies worldwide are fast acquiring, hiring, renting – content creation talents or agencies to become a complete solutions provider for their clients. That’s the nature of how today’s consumer’s use and dependence on digital focused channels of communications have changed the way media planning agencies behave in the ecosystem. You cannot put your head in the sand (and there’s lots of it around here) and stay in a silo.

We don’t look at digital in isolation, because digital is part of every day life and can no longer be viewed (as is often done in this region) as a ‘by-the-way channel’. Agencies today provide strategic consulting and execution on how best to leverage digital for a brand’s communication; how to optimize digtal touch points, develop strategic engagement plans across all media, look at new areas like social networking, search, viral, mobile and web 3.0 for true integration. Media solutions today include a 360° approach where clients are being provided with knowhow, expertise and final product including the development, design, programming and full content.

But one cannot forget that life at a media agency is not all zeroes and ones. Online and mobile isn’t everything, and at least here in the Middle East, tv is still ruler of the domain. And no Arab Spring is going to change that, facebook or no facebook. At the end of the day, come Ramadan month, the sofa and the tv are the hot zones in the home. So, understanding traditional media channels – tv, radio, newspaper, magazines, outdoor – and being able to tell the client how, where, why and when his message should go on is still key.

Media agencies first of all need to understand their client’s business needs, understand the market dynamics and be able to focus the message to consumers via channels that best resonate with the target audience. Beyond that, media agencies bring efficiency to their clients across media planning and negotiation points as they have the specific expertise, volume leverage and theoretically deliver economies of scale and reduce per media booking transaction cost. That’s the basics.

Today, media agencies will help you plan how you play in the social media space, they will help you market your brand on Search engine pages (SEM), they will put your message inside taxicabs, organize events, do mail-drops at door steps, send out emailers, write on the sky or the beach, blog, post on facebook, manage your website, put pretty girls with handouts in a shopping mall and almost any other way you can think of communicating.

Choosing the Right Social Media Advertising Platform-Service ONE Marketing In Phnom Penh

You have decided to move forward with social media advertising, but which advertising platform do you choose? With all of the social media platforms that offer advertising, you do not have to settle. You can choose the platform(s) that meets your needs.

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Facebook  Ads

Facebook has the most diverse user base and evenly distributed demographics, with 79% of online adults using it. While the age of its users continues to skew on the young side, with 88% of 18 to 29 year olds using the website. The percentage of users 65 and older continues to grow—now at approximately 62%. Additionally, 83% of online adult woman are on Facebook and 75% of men use the social media website.

What is a Digital Marketing Agency?-Service One Marketing in Phnom Penh

In a world where marketing and advertising are now primarily digital, the term ‘digital marketing agency’ almost seems redundant, doesn’t it? However, with print, radio, television, and other traditional marketing techniques maintaining some relevance among modern strategic marketing campaigns, explaining what makes a ‘digital agency’ different than some others out there is something we think our readers should understand.

IT’S COMPLICATED

The term ‘digital agency’ is no longer a new or mysterious phrase. Instead, it has become more of a buzzword that is overused and often misused. Though the phrase may seem quite uncomplicated, it’s the ambiguity of it that can sometimes be confusing. CommonPlaces have always considered itself a digital agency, but in a time where everyone and anyone can say they are a “digital agency”, we understand the importance of clarifying exactly what that means for our audience.

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Social Media Engagement Metrics: Reach Vs. Impression-Service One Marketing in Phnom Penh

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Although Social media has been exploding as a whole throughout the 2000s, social media marketing specifically has picked up steam over the last few years. Whether it is Facebook, Twitter, Pinterest, LinkedIn, or any other network, most people expect a reputable business to have a presence somewhere online.

But that is not enough.

While some businesses think that just having a presence across a few networks is sufficient, social media marketing goes much further in-depth than that. How you measure your social media campaigns goes a long way in determining their success.

Whether you measure your campaigns in terms of likes, follows, items sold, comments, or some other form of engagement, you need a specific plan.

However, you first need to understand the intricacies of your analytics programs.

No matter what program you use, you will find that your posts are measured in terms of both reach and impression.

Today, we are going to look at the difference between the two.

Media advertising

Good advertising puts the right marketing message in front of the right people at the right time. Advertising can increase awareness of what your business offers, help you find new customers and boost your sales.

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Planning your ad campaign

Successful advertising starts with knowing your target customers.

A clear picture of exactly who you are trying to reach is vital to your advertising strategy. Established businesses can use their customer knowledge to look for similar, profitable targets. New businesses may rely on market research to help identify the most promising market segments. Advertising works best when you can identify publications or other media that reach your target audience cost-effectively.

Top Online Marketing|Advertising Agency in Cambodia-Service One Marketing in Phnom Penh

Do you know now a lot Cambodia people are using Google search engine the most to find and explore products or services from supplier/sellers on search engine, Google is the top search engine in the world and Advertising Cambodia too, to let them know your products or services, we can help you to advertising your products or services on Search Engine Marketing | Pay Per Click (PPC Service), Banner Display Advertising or YouTube Advertising.

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