A successful advertising campaign will spread the word about your products and services, attract customers and generate sales. Whether you are trying to encourage new customers to buy an existing product or launching a new service, there are many options to choose from.
The most suitable advertising option for your business will depend on your target audience and what is the most cost effective way to reach as many of them as possible, as many times as possible. The advertising option chosen should also reflect the right environment for your product or service. For example, if you know that your target market reads a particular magazine, you should advertise in that publication.
Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.
Page speed really matters to web users, which is why Google has always taken it into account within its desktop search rankings. As from this month (July 2018), however, it will also be factored into Google’s mobile search rankings as part of its new ‘Speed Update’.
In today’s competitive, ever-changing marketplaces, great online performance is of utmost importance. However, a report recently compiled by digital marketing agency, Visualsoft, found that 87% of the UK’s top online retail brands alone are risking a significant drop in their visibility by neglecting mobile site performance; rating as ‘poor’ in terms of mobile site speed.
As part of the report, Visualsoft has highlighted several changes that businesses should look to implement, in order to improve the performance of responsive solutions on smartphones and tablets, and support the ongoing optimisation of their site.
These simple steps have been proven – through Visualsoft testing – to provide a 68% reduction on perceptual load times, a 64% reduction in homepage weight (which reduces bandwidth costs), a 43% overall load time improvement on 3G speeds and a 39% improvement in ‘first interactive’ (when a page is minimally interactive for users).
Whilst these changes should be implemented as quickly as possible to ensure the Speed Update doesn’t have a negative impact on business, it’s important to remember that site improvements should be actioned on an ongoing basis, in order to boost sales and truly future-proof excellent user experience.
Although social media has been exploding as a whole throughout the 2000s, social media marketing specifically has picked up steam over the last few years. Whether it is Facebook, Twitter, Pinterest, LinkedIn, or any other network, most people expect a reputable business to have a presence somehwhere online.
But that is not enough.
While some businesses think that just having a presence across a few networks is sufficient, social media marketing goes much further in-depth than that. How you measure your social media campaigns goes a long way in determining their success.
A good marketing strategy can take a business to new levels of success. Thanks to modern marketing techniques, often used in combination with traditional techniques, there are always new methods of seeking competitive advantage despite increasing saturation in numerous industries.
What we know as marketing today is quite different from the past. The rapid development in this particular industry is the result of how quickly the competition is becoming tougher both in local and global markets.
Marketing is a combination of different techniques, which depend on your specific business goals and objectives. A few methods are being used by almost all growing and well-established businesses. For example, content marketing, which is no longer just limited to articles and blogs. Companies are now focused on offering intriguing content in the form of videos, tutorials, infographics, and brochures.
When social media networks exploded in the early 2000s, most networks were used by friends connecting with one another. Over time, businesses started to see the hidden marketing power locked within these networks.
Thus, some companies began using social media networks as a marketing tool. However, it was mostly an overlooked niche market until a few years ago.
Social media marketing is one of the most influential forms of marketing in the world today, and most businesses have to have a presence across some of the major networks to be perceived as a legitimate company.
You cannot overlook the importance of social media.
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