Advertising: we see it everywhere and we do our best to ignore it. And yet so much business is dependent upon advertising that we cannot tune it out completely. Why do we need advertising and does it really help consumers in any way?
This is a great topic because most articles that discuss the “benefits of advertising” focus on the benefits to the advertisers. But there are advantages to advertising which promote social well-being, distribution of wealth, and even consumer interests.
Let’s start by looking at the three partners in advertising: Advertisers, Publishers, and Consumers.
Advertisers may be businesses, governments, non-governmental agencies (non-profits), and individual people.
Publishers are the services who carry or distribute advertising, including television, radio, and Internet advertising, billboard advertising, and printed media advertising (as is found in books, magazines, and newspapers). Publishers may also include the manufacturers of packaging (such as boxes and envelopes) who print ads on the packaging, specialty painting and fixture companies that create signs for vehicles and buildings, and small print publishers who distribute novelty advertising platforms like fliers and menus.
This is where the power of your Facebook page will become more apparent, especially when it comes to helping you generate sales.
Facebook advertising has a unique advantage over almost all of the other internet advertising channels, which is that is you can target your ads by:
Currently pay-per-click advertising networks like Google Adwords and The Yahoo! Bing Network can’t target this type of demographic and interest level. For an ecommerce business this is incredibly powerful in terms of direct targeting.
When you’re advertising and marketing, always consider the intention of the target audience with regards to the website your prospects are on. For instance, people using Google are a good advertising fit because they are on Google actively searching for something. Therefore it’s a perfect venue to grab their attention.
The 4 Types of Facebook Ads
The popularity of social networking sites has rapidly increased over the past few years. Social networks provide many kinds of services and benefits to its users like helping them to connect with new people. It shares opinions with likeminded people, and stays in touch with old friends and colleagues. Some of the reasons for the popularity of social networking sites are:
1. Opportunity to Meet New People
Social networking gives people an opportunity to meet new people around the world. Users of these sites have access to millions of profiles from around the world. Before the advent of social networking sites, chat rooms were the only way to meet new people on the internet. But, the main drawback of chat rooms was that you may not know the person with whom you are interacting with. The introduction of profiles on social networking sites allowed people to know more information about a person before they interact with them.
2. Social Networking Sites are User-friendly
Social media are internet services that let you interact with others and share and create content through online communities.Social media can reach millions of people all around the world. Many forms of social media are free for business, and paid options are usually low-cost.
Using social media to market your business: the basics
Social media present great marketing opportunities for businesses of all sizes. You can use social media to:
Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. It’s never been cheaper to build your brand and create new demand for your products and services.
1. People Spend a Ridiculous Amount of Time on Social Media
Facebook is too huge for a business of any size to ignore.
As an advertiser, you’re faced with two choices: traditional advertising or digital advertising. Although traditional advertising has its benefits. that means it’s great for targeting local audiences and driving customers to brick-and-mortar stores. It doesn’t have the capabilities digital advertising has, including the ability to target a specific audience. Moreover, it is to watch real-time results, among many others. Here are the top six benefits unique to digital advertising.
1. It’s Cost-Effective
A successful advertising campaign will spread the word about your products and services, attract customers and generate sales. Whether you are trying to encourage new customers to buy an existing product or launching a new service, there are many options to choose from.
The most suitable advertising option for your business will depend on your target audience and what is the most cost effective way to reach as many of them as possible, as many times as possible. The advertising option chosen should also reflect the right environment for your product or service. For example, if you know that your target market reads a particular magazine, you should advertise in that publication.
Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.
Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are many strategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online advertising are varied.