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Types of advertising-Service One Marketing In Phnom Pneh

Posted on 2018-11-15 by eddie

A successful advertising campaign will spread the word about your products and services, attract customers and generate sales. Whether you are trying to encourage new customers to buy an existing product or launching a new service, there are many options to choose from.

The most suitable advertising option for your business will depend on your target audience and what is the most cost effective way to reach as many of them as possible, as many times as possible. The advertising option chosen should also reflect the right environment for your product or service. For example, if you know that your target market reads a particular magazine, you should advertise in that publication.

Importance of Outdoor LED Screen in today’s world-Service One Marketing in Phnom Penh

Posted on 2018-08-22 by eddie

In this extremely technologically advanced world, it is becoming difficult for many businesses to cop up. That’s due to growing competition and increasing use of technology that makes manual work quick and consumes less time. Outdoor LED Screen is one example of growing competition, where people want to stand out. Traditional hoardings, banners etc are the usual mediums of advertising. But introduction of SMD LED Screens has taken advertising to a whole new level.

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WordPress VS Joomla ( which is better for create website? )-Service One Marketing in Phnom Penh

Posted on 2018-04-20 by kim-service one digital marketing in Cambodia

Both WordPress and Joomla can be used to create amazing websites. Both are content management systems. Both can be expanded using plugins, which can easily be found on the Internet reaching to the far corners of the universe (maybe a slight exaggeration).

Both can use themes or templates to change the look of the site. Both can be installed on your own server, so there are no specific hosts and subscriptions to deal with. Even the cost of ownership is similar. Both are free – WordPress under GPLv2 license and Joomla under the GNU Public License. Both have an active community that helps design, build, and support their favorite systems.

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Digital Marketing in Cambodia- Internet Marketing Optimization-Service One Marketing in Phnom Penh

Posted on 2018-01-11 by serviceonekh-service one digital marketing in Cambodia

Digital Marketing in Cambodia- Internet Marketing Optimization-Service One

Digital Marketing Search Engine social Marketing success with unique SEO,(Search Engine Optimization) Technology, For digital marketing Content Media Marketing &Web Design Services that ensure your web site is found in online searches first.

Digital Marketing goal is let your customers easy to find your website, and those are important tip to do it:

digital marketing cambodia — SEO service one

Search Engine Optimization

SEO ranking on page one of search engines for your business keywords means your site generates consistent natural traffic and visits from potential clients who need your products or services. Top organic rankings are essential to increase your online exposure. Dominate the first page of Search Engine Results and get found online fast with unique SEO Technology.

Web design– Custom Content Marketing

Developing business authority, branding and links through premium quality content publishing leads to improved search engine rankings that can increase customer acquisitions. Get access to unique, social media marketing and content marketing opportunities with global publishers in all niches.

Search Engine Friendly Websites design

Web Designers are great at digital making gorgeous websites but can they do SEO. On site optimization, mobile responsive design and keyword focused content are a large part of your SEO success. Get a search engine friendly business website that’s seen on all devices.

Contact us right now

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What Is SEO? Your 101 Guide to SEO in Cambodia-Service One Marketing in Phnom Penh

Posted on 2018-01-09 by serviceonekh-service one digital marketing in Cambodia

When I list “SEO” as one of my offered services as a digital media consultant in Cambodia, most people get tripped up.

SEO is a buzzword that often throw around amongst those in the marketing and new media crowd, but have you ever wondered what exactly it means? Never fear, today, I’ve decided to break it down for you so that you’ll be able to confidently use this term correctly.

SEO stands for search engine optimization. On the most basic of levels, it refers to a process used to most ideally advance your rankings and search capabilities online. For example, if you’ve written a blog post, you probably want to get the highest chance of readership possible, right? Increasing the odds of someone stumbling across your post on a search engine would be using SEO.
In order to do that for a blog post, you’d want to use a Google-friendly title, use tags and keywords in the CMS or backend system where you submit your posts, use images and photos in your post heading, and have the URL link for your post be short and include keywords.

It sounds a lot more simple when you break it down, right? SEO can get technical, but for most things it just takes a little bit of extra work in the backend to ensure that your content is optimized for consumption. Otherwise, why even bother creating content if no one is going to see it?

Since SEO has many different functions and there are numerous amounts of SEO services you can both offer and purchase, let’s take a closer look at seven SEO-related terms and break them down.

1. Hyperlinking
A hyperlink is simply a link that you insert into text or a post of some sort, in order to give your post credibility, give your readers a resource, or cite your sources to prove validity. Hyperlinks are important to SEO because the more hyperlinks you have in a post, the better optimized it is. Also, linking the right words matters, as hyperlinking words people are more likely to search for, like searching on Google for instance, raises the likelihood that your post will show up high in the search results for that phrase when people search for it.

2. White Label Link
A white label link is a web page that was built by a secondary source and then branded by another company or website as its own. Think of it like outsourcing;
it’s sort of just like hiring someone else to do the backend work for you. Companies do this in order to expand their reach online and also maximize their resources; many organizations don’t have the funding to do this sort of work in-house, since it involves a lot of time, expertise, and expense.

3. Affiliate Marketing
With the popularity of blogs, you’ve probably come across this term before. It refers to an advertising campaign that works in collaboration with an affiliate that uses said person to drive traffic to their website. For example, many beauty companies will use affiliate marketing with beauty vloggers on YouTube in order to give their products maximum exposure.
that person will then leave a link in the description of their video to the product, which is what is used to connect said affiliate back to the advertiser’s site and accurately measure data.

4. SERP
This is an acronym that stands for search engine result page, which is the resulting page of search results that comes up when a term is searched for. Very simple to understand, but a commonly-used acronym that is good to know.

5. Meta Description
This is something that is often found on the backend of blogs or websites and is a description of a piece of content on a web page. The reason it’s important is that the description is what shows up underneath the title of a search.
Ever come across those sentences that are below the search term? That’s a meta description. If yours is awkward, isn’t clear, or worse, isn’t something you chose, your link is a lot less likely to be clicked.

6. 301 & 404
These are two numerical terms you’ll frequently come across in SEO. 301 refers to a page redirect, which is when a web URL automatically takes the user to another website or page upon entering it or clicking it. 404 refers to an error page, which is what comes up if there is something wrong with your website or there is a problem with it’s functioning.

7. Keyword
Keyword is a keyword in SEO, as almost everything revolves around them. For SEO purposes, a keyword is defined as “an abstraction that we extrapolate from multiple search queries.” So, it’s a word people are searching for on search engines. If you’re marketing a cleaning product, your keywords are going to be identified by when you want your product to come up in people’s searches.

See, isn’t SEO a little easier than it first seems? This is just the tip of the iceberg though, so if you want to better understand SEO functioning and purpose, do some searching of your own on Google (get it?)!

What Is SEO? Your 101 Guide to Search Engine Optimization

Why SEO is very important in Cambodia-and if it’s important for your site?-Service One Marketing in Phnom Penh

Posted on 2017-12-28 by serviceonekh-service one digital marketing in Cambodia

SEO is a new name in Cambodia, Service One digital marketing provide professional digital marketing programs, website building and design, and to enhance search engine rankings in Cambodia,

SEO copywriting is a specialized form of online writing that:

Contains keyphrases — words your target reader types into a search box to find the information she wants.

Helps online content rank higher in search results (such as Google.)

Drives qualified traffic.

SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus.

Want to learn more about the definition of SEO copywriting? View the video below — or read the modified transcript.

How is SEO writing different from traditional copywriting?

The main difference is: SEO writing contains keyphrases. For instance [blue cashmere sweaters] is a keyphrase.

Typing keyphrases into Google is what we do every day, right? We type words into Google’s search box to get answers to our questions.

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content.

Some people believe you can shove a bunch of keyphrases into the content and still get a high ranking (commonly known as “keyphrase stuffing.”)

Not anymore.

SEO copywriting serves two masters

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots.

So in actuality, your content satisfies two masters.

On the one hand2, your readers need to love it. Your content needs to be relevant and a resource your readers enjoy — something that educates, entertains or enlightens them.

On the other hand, Google needs to see the content written in a certain way to understand what the page is about. Understanding how to make this happen helps your content “compete” with other pages for rankings.

This is where SEO copywriting best practices come into play.

What helps content rank in search results?

There are many factors that influence search engine rank (how a page positions in Google’s search results.)

If you look at the periodic table (which you can find on Search Engine Land), you’ll see that most of the elements on the left-hand side focus on the quality of the content.

The research, the words and the freshness of content are all important to your SEO success.

So if you’re concerned that…

Your pages aren’t showing in Google

Your pages aren’t converting

Your content is outdated and you never really liked it, anyway

Your content was never optimized, and now you think it is time to do so

The good news is that SEO copywriting could represent a huge opportunity for you!

After all, as Seth Godin said, “The best SEO is great content.”

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions.

And that is a very cool thing.

Link

What Is SEO? Your 101 Guide to Search Engine Optimization-Service One Marketing in Phnom Penh

Posted on 2017-12-28 by serviceonekh-service one digital marketing in Cambodia

When I list “SEO” as one of my offered services as a digital media consultant, most people get tripped up.

SEO stands for search engine optimization. On the most basic of levels, it refers to a process used to most ideally advance your rankings and search capabilities online.

For example, if you’ve written a blog post, you probably want to get the highest chance of readership possible, right? Increasing the odds of someone stumbling across your post on a search engine would be using SEO.

In order to do that for a blog post, you’d want to use a Google-friendly title, use tags and keywords in the CMS or backend system where you submit your posts, use images and photos in your post heading, and have the URL link for your post be short and include keywords.

Since SEO has many different functions and there are numerous amounts of SEO services you can both offer and purchase, let’s take a closer look at seven SEO-related terms and break them down.

Hyperlinking

A hyperlink is simply a link that you insert into text or a post of some sort, in order to give your post credibility, give your readers a resource, or cite your sources to prove validity. Hyperlinks are important to SEO because the more hyperlinks you have in a post, the better optimized it is. Also, linking the right words matters, as hyperlinking words people are more likely to search for, like searching on Google for instance, raises the likelihood that your post will show up high in the search results for that phrase when people search for it.

White Label Link

A white label link is a web page that was built by a secondary source and then branded by another company or website as its own. Think of it like outsourcing; it’s sort of just like hiring someone else to do the backend work for you. Companies do this in order to expand their reach online and also maximize their resources; many organizations don’t have the funding to do this sort of work in-house, since it involves a lot of time, expertise, and expense.

Affiliate Marketing

With the popularity of blogs, you’ve probably come across this term before.
It refers to an advertising campaign that works in collaboration with an affiliate that uses said person to drive traffic to their website. For example, many beauty companies will use affiliate marketing with beauty vloggers on YouTube in order to give their products maximum exposure.
That person will then leave a link in the description of their video to the product, which is what is used to connect said affiliate back to the advertiser’s site and accurately measure data.

SERP

This is an acronym that stands for search engine result page, which is the resulting page of search results that comes up when a term is searched for. Very simple to understand, but a commonly-used acronym that is good to know.

Meta Description

This is something that is often found on the backend of blogs or websites and is a description of a piece of content on a web page.
The reason it’s important is that the description is what shows up underneath the title of a search.
Ever come across those sentences that are below the search term? That’s a meta description. If yours is awkward, isn’t clear, or worse, isn’t something you chose, your link is a lot less likely to be clicked.

301 & 404

These are two numerical terms you’ll frequently come across in SEO. 301 refers to a page redirect, which is when a web URL automatically takes the user to another website or page upon entering it or clicking it.
404 refers to an error page, which is what comes up if there is something wrong with your website or there is a problem with it’s functioning.

Keyword

Keyword is a keyword in SEO, as almost everything revolves around them.
For SEO purposes, a keyword is defined as “an abstraction that we extrapolate from multiple search queries.” So, it’s a word people are searching for on search engines.
If you’re marketing a cleaning product, your keywords are going to be identified by when you want your product to come up in people’s searches.

Link

5 of the Biggest and Still the Best Online Advertising Methods in Cambodia-Service One Marketing in Phnom Penh

Posted on 2017-12-09 by serviceonekh-service one digital marketing in Cambodia

In 2017 in cambodia
Can’t miss the 5 kinds of Internet marketing
In Cambodia,Most of the marketing is OUTBOUND MARKETING.
But now you have other options-Online Advertising.
This is already the Online marketing that is being used around the world.Easily show the value of the store and image,enhance more professional

1. Websites and Blogs

If you want to make the best of online advertising then you need to have a website or blog. Most online advertising is geared to direct people to your website, a central hub if you will. A large percentage of internet users use the internet as their preferred choice to find information about goods and services. Your website or blog is a permanent shop window that is available 24 hours a day 7 days a week.

Tip: Just having a website or blog does not mean you will get traffic, leads, sales. You need to be 100% clear on the purpose of your blog before starting.

2. Social Media Websites

Social Media websites such as Facebook and YouTube are constantly seeking to increase their advertising revenues. Both provide full details of their advertising possibilities on their websites;

Facebook
Facebook allows you to select your audience by location, age and interests and to test out simple image and text based ads. It suggests that companies advertising on Facebook can:

Advertise their own web page
Create demand for their products by creating relevant adverts
Publicize an event such as a product launch or anniversary.

Payment is either made by “pay per click” or by “impression” (visitors see the ad whether they click it or not). You can set a daily budget that can be adjusted up or down at any time.

YouTube
YouTube offers a host of resources such as “how to” Guides and advertisers playbooks that will show you exactly how to set up and run your first successful marketing campaign with it.

Twitter
also recently announced that it allows users to place self serve ads. You can find out more about Twitter Advertising here

Tip: Any Advertising on social media networks should only be undertaken as part of a coordinated social media strategy. if you are still unsure read this: 13 Reasons Using Social Media for Business is Non Negotiable

3. Banners and Display Advertising

Display Banners, or Banner ads, were the first major method used for online advertising. By 2009, they had dropped to less than 23% of online advertising spend as pay per click or keyword advertising became the predominant force.

Display banners still have merit and are good for special offers or for reinforcing a brand. Banner ads are small adverts that normally come in various rectangle forms. They appear on websites and serve as a link directly to the advertiser’s website: when you click on a banner your browser instantly redirects you to that site.

The popularity of banner ads is partly due to fact that they are simple to produce and publish. They are also highly measurable. Depending on the ad and the producer or service, advertisers can calculate the cost per sale – this is the amount of advertising money that is spent to make one sale.

4. Pay Per click (PPC) or Keyword Advertising

Search engines and many websites (including social networks sites such as Facebook and YouTube), carry small adverts with embedded URL’s. When someone clicks on these adverts, the company that put them there is charged. This is considered by many to be the best online advertising method by far and has been growing at a remarkable rate. Unlike traditional advertising pay per click is user activated. Users like it, because it costs them nothing and they only use it if there is something that attracts them.

The advantage of pay per click for advertisers is that they only pay for the actual click through to their site. With other methods of advertising, both offline and online, you have no particular idea of how much it will cost you to attract each visitor. A user that clicks through into your site is likely to be interested in what you have to say, because these users are actively looking for information or researching what you have to say, your product service or offering.

The largest Pay per Click advertiser by a long way is Google and they have a large library of information available to walk small business owners through the process of starting a successful PPC campaign. Google

Tip: As promising and as exciting as having instant customers sounds, don’t think PPC is as easy as it sounds! There are many different facets that you have to consider when designing and implementing a successful PPC campaign. Which if you ignore or get slightly wrong could have a significant impact on your investment.

5. Search Engine Optimization (SEO)

With the huge increase of companies operating online and selling on the internet there has been a dramatic increase in the competition between companies to get visitors to their websites. When carrying out research most people will only look at the first page of search results and quite often only the first two or three.

An article on Search Engine Watch shows that 36.4% of people click on the first result and only 2.2% click on result number ten, the last result on the first page.

Making sure your site gets high up in the search results is important to the success of your website. There are ways to improve your search engine rankings, and search engine optimization is the method of doing this.

The best online advertising methods can and will only be the best if you in fact have a sound, well thought out plan for your advertising campaign in Cambodia Phnom Penh; whether that is SEO or social media. The simple fact is if you go running ahead online without due care and attention you could end up with a whopping great investment of time and or money for little to no return.

What are the best online advertising strategies or methods that you use for your business? Leave a comment below.
Or want to know other tips,See more suggestions below

HOW DOES GOOGLE REMARKETING WORK?

WHAT IS IMPRESSION

10 LITTLE-KNOWN WAYS TO SEE HOW MUCH TRAFFIC A WEBSITE GETS

What Is Online Marketing?

Posted on 2017-09-13 by serviceonekh-service one digital marketing in Cambodia

Online Marketing is the art and science of selling products and/or services over digital networks, such as the internet and cellular phone networks.

The art of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales.

The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those strategies.

Types of online marketing include:

Search Engine Marketing – includes Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is the process of tuning your business website so that it ranks higher in the search listings when potential customers enter search terms that match your product offerings. SEO is free. SEM is paid search marketing – for a (typically) pay-per-click fee, search engines such as Google will display your ad when a user enters a search using one of your keywords. SEM statistics can provide excellent feedback on the effectiveness of your ad, such as the click-through rate (the number of times your ad has been clicked versus the number of times the page containing the ad has been viewed).
Online Advertising – While there are still banner ads on the internet, there are also other myriad options available, from interstitials (web pages displayed before or after an expected content page) through text ads. Different social media, such as Facebook, offer their own advertising platforms.

Email Marketing – once you have built a subscriber email list of potential customers who may be interested in your products or services, email marketing is a very effective way to get the message out. You can keep them up to date with company news, upcoming events, and special offerings. You can send out newsletters and customized product or service offerings specific to the customers needs.

Social Media Marketing – social media platforms such as Twitter, Facebook, LinkedIn, and Pinterest (just to name a few) are all opportunities for marketing online. Social media is a conversation – it requires active participation rather than just posting ads for your products or services. For more on how to market successfully on social media see:
Mobile marketing – Phones are fast becoming the one thing that everyone carries with them all the time, making text messages and other forms of mobile advertising the best way to reach your potential customers.
Blogging – having a business blog is another way to converse with your customers and keep them informed about your products or services. A blog can be used to provide advice and get useful feedback. See 7 Ways to Get Blogging for Money. Microblogs are a subset of blogs – normally consisting of short text updates sent by email, instant messaging, or Twitter.

And that’s definitely just to name a few; more online marketing strategies are being invented all the time.

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Why You Need an Online Presence

Online marketing is becoming increasingly important to small businesses of all types. In the past, internet marketing was something that local bricks-and-mortar businesses could justifiably ignore. It didn’t make sense to waste time and money on online marketing when all your business was local.

Now with increasing local search and people’s new habit of searching on the internet first, it matters. I would go so far as to say that all businesses should include some online marketing in their marketing mix.

Aside from advertising online, your online reputation is very important, even if you do not conduct business over the internet – before a new customer decides to patronize your business chances are they will check online reviews, so building a reputation for quality and customer serviceis very important.

Unhappy customers are more likely to leave online reviews than satisfied ones, so having a strong reputation and plenty of positive online reviews is vital to business success in today’s digital world.

Online Marketing: Basic Strategies Any Business Can Use provides an overview of six of the most common online marketing strategies.

Also Known As: Internet marketing, marketing online.

Examples: Margaret was surprised to find that so many of her customers found her Sewgood Sewing Services store through searching on the internet.

How Does Google Remarketing Work?

Posted on 2017-09-03 by 管理

Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.

Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI. This is because past site visitors who are already familiar with your brand are much more likely to become customers or complete other valuable actions on your site.

How Does Google Remarketing Work?

If you already advertise on Google, all you need to do is add a piece of Google remarketing code, also known as a tag or pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies. You can customize the code for different pages to correspond to more defined categories.

For example, let’s say you operate an e-commerce business that sells kitchen supples. You might create a “toaster” remarketing audience based on people who visit the pages of your site where you sell toasters. That way, you can show these specific visitors highly targeted display ads that market your toasters. You already know they are in-market for toasters, and now you can draw them back, perhaps with a special offer like “free shipping.”

Using remarketing, you can show Google ads to your previous site visitors while they browse the vast number of Google partner sites in the Google Display Network.

Google recommends that when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. Just remember, that will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly, you can therefore increase ad relevancy and lower your cost per click.

Eventually, you can create different Google remarketing lists for super-targeted remarketing campaigns; for example, you can choose to show users who have already purchased from your site different ads from non-buyers (such as an offer for 30% off your second purchase).

Why Remarket? The Advantages of Google Ad Retargeting

Google ad retargeting is powerful online marketing technique because it allows you to stay connected with your target audience, even after they leave your site.

By presenting your display remarketing banner ads to visitors even as they browse other parts of the web, you are gaining brand exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you.

Remarketing ads have much higher click-through rates and conversion rates than typical display ads:

As you can see, previous site visitors will click your ads at 2-3x the rate of new visitors.

Further, the effectiveness of Google remarketing ads only increases with more impressions, and ad fatigue is much lower compared to other display ads:

You’ll see even better conversion rates when you start to combine remarketing campaigns with additional targeting methods, such as targeting by demographics.

However, keep in mind that users have the option of opting out of seeing your retargeting ads by adjusting their settings in accordance with the AdChoices program.

Google Remarketing Costs

Your Google remarketing costs will vary depending on how your campaigns fit into your online marketing strategy as a whole. However, in general, Google remarketing ads are some of the most cost-effective ad campaigns available to online advertisers.

Search ads in super-competitive industries can cost several dollars or more per click – and that’s just the average (with some keywords costing more like $50 per click). Display and social remarketing ad clicks by contrast might cost anywhere from 2-100x less.

To keep costs low, use Google remarketing in combination with contextual targeting, conversion filtering, frequency capping, and other cost-saving strategies. This will enable you to create highly targeted remarketing campaigns and increase your ad relevancy, showing most of your ads to the people who are most likely to click and convert.

Creating Banner Ads for Google AdWords Remarketing

When you remarket on the Google Display Network, you have the option of creating display ads that incorporate text, images, videos, or rich media. For help making customized Google remarketing banner ads, try using the free Google Display Ad Builder. You can choose from a number of pre-existing templates and then customize them for your business, selecting from a variety of Google remarketing banner sizes and formats.