America is on the move, spending more time in transit and less time in the home. As such, our mobile society makes outdoor advertising an important and effective means of getting messages in front of people’s eyes. Billboards advertising can be an effective way to generate name or product recognition with traveling consumers.
Placing an ad on a billboard that includes a company name and a memorable image of a product or service stays visible 24 hours a day, every day of the week. As of 2010, more than 90 percent of Americans had at least one vehicle, making at least one interstate trip each weekday, according to the Outdoor Advertising Association of America. These mobile consumers see billboards every day while traveling for business or pleasure. Within your market, you can find out how many people pass by certain intersections or on certain thoroughfares to determine roughly where ad-space hot spots exist.