While some traditional advertising media are in decline, outdoor is growing. Poster advertising is attention-grabbing, and does not require the audience to do anything to see it. You don’t have to tune in or click onto it or turn a page.
At the same time, most people regard it as less intrusive than other advertising methods. Indeed, a lot of outdoor advertising is engaging, providing colour, humour and interest.
Where to advertise outdoors
Outdoor advertising is considered a mass-market medium, just like broadcast, radio, TV, and cinema advertising. For this reason, it is better utilized for broad messages and branding and support campaigns.
If you are looking to do an outdoor ad, whether as an agency or for your own brand. You have to remember that it cannot do the heavy lifting. Any attempts to do so will usually lead to a very cluttered and confusing message, and with so little time to take in the ad, it will be wasted money. Once you start putting more than 10 words of copy on a billboard. Many are driving past at high speed. Many more are occupied with their mobile device.
Types of media advertising
Media Advertising is an important domain in business and advertising. With the passage of time, there have been several ways in which ads are being showcased and can be communicated to customers. There are different types of Media Advertising present. Depending upon various parameters like budget, reach, customer preferences etc companies can choose the required Media Advertising and help boost their brand.
Media advertising refers to the various media channels through which advertising is done. Advertising media is used for showcasing promotional content which communicated in various forms such as text, car advertising, speech, images, videos using TV, radio, online shopping , outdoor advertising etc. Basically they are channels through which companies can advertise their products and services to reach to customers.
Digital marketing gets a lot of attention these days, Even so, many local business owners still prefer to use banners, posters, and billboards to attract their target audience.
What is Outdoor Advertising?
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. It is not the same the indoor advertising. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time.