WordPress VS Joomla ( which is better for create website? )-Service One Marketing in Phnom Penh

Both WordPress and Joomla can be used to create amazing websites. Both are content management systems. Both can be expanded using plugins, which can easily be found on the Internet reaching to the far corners of the universe (maybe a slight exaggeration).

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Both can use themes or templates to change the look of the site. Both can be installed on your own server, so there are no specific hosts and subscriptions to deal with. Even the cost of ownership is similar. Both are free – WordPress under GPLv2 license and Joomla under the GNU Public License. Both have an active community that helps design, build, and support their favorite systems.

The Difference between Advertising and PR-Service One Marketing in Phnom Penh

Knowing the subtleties of advertising and public relations can help you craft successful marketing communication campaigns. PR consultant Kittima Sethi explains.

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AS a PR consultant, I have often been asked what the difference is between Public Relations and Advertising. These two areas of marketing are often misunderstood as being the same thing. Both of these are used in Integrated Marketing Communications, yet they are very different.

Advertising is an attempt to persuade consumers to buy their products or services by highlighting the benefits and showcasing the attributes. Public relations, on the other hand, use several tools and methods, such as events or press releases, to create awareness and build a positive image of a company.

NAGAWORLD-Service One Marketing in Phnom Penh

NagaWorld

is one of the largest 5-star hotels and the only premium Casino in Cambodia. Located in a crowded yet cozy area, this hotel is composed of state-of-the-art amenities, with 27 Food & Beverage outlets and clubs. Moreover, luxurious spa, shopping gallery, gaming facilities can all be found inside this enormous contemporary building, together with a well-known Duty-Free shop, and the first underground shopping center.

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CASE STUDIES-G Mekong Hotel-Service One Marketing in Phnom Penh

G Mekong Hotel has been regarded as one of the most outstanding hotels in the center of Phnom Penh, Cambodia. Their friendly staff, well decorated design, top-class facilities, and outstanding services have been greatly attractive to tourists. To improve the Impressions even more, G Mekong has implemented digital advertising, hoping to use digital marketing technology to further enhance the brand awareness and impressions.

Service One apartment for rent in Phnom Penh Cambodia-SOHO Office space,office suites ,Studio for rent

Approach
Understanding the audience
G Mekong Hotel uses digital marketing, Google AdWords, to better understand consumers online behavior and preferences, such as services they are searching for most and languages they use in their search queries.

Reaching the audience
With the data collected from “Understanding the Audience”, it is possible that, in almost any parts of the world, its diverse audience of G Mekong Hotel can be reached.

Engaging the audience
With more data collected after the two phases above, G Mekong will be likely to target efficiently with the right audience, successfully converting them to their actual customers.

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Advertising design and effectiveness

We design a layout for online advertising marketing
Attract more users to click, have a real benefit

 

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Case Studies

What Is SEO? Your 101 Guide to SEO in Cambodia-Service One Marketing in Phnom Penh

When I list “SEO” as one of my offered services as a digital media consultant in Cambodia, most people get tripped up.

SEO is a buzzword that often throw around amongst those in the marketing and new media crowd, but have you ever wondered what exactly it means? Never fear, today, I’ve decided to break it down for you so that you’ll be able to confidently use this term correctly.

Service One apartment for rent in Phnom Penh Cambodia-SOHO Office space,office suites ,Studio for rent

SEO stands for search engine optimization. On the most basic of levels, it refers to a process used to most ideally advance your rankings and search capabilities online. For example, if you’ve written a blog post, you probably want to get the highest chance of readership possible, right? Increasing the odds of someone stumbling across your post on a search engine would be using SEO.
In order to do that for a blog post, you’d want to use a Google-friendly title, use tags and keywords in the CMS or backend system where you submit your posts, use images and photos in your post heading, and have the URL link for your post be short and include keywords.

It sounds a lot more simple when you break it down, right? SEO can get technical, but for most things it just takes a little bit of extra work in the backend to ensure that your content is optimized for consumption. Otherwise, why even bother creating content if no one is going to see it?

Since SEO has many different functions and there are numerous amounts of SEO services you can both offer and purchase, let’s take a closer look at seven SEO-related terms and break them down.

1. Hyperlinking
A hyperlink is simply a link that you insert into text or a post of some sort, in order to give your post credibility, give your readers a resource, or cite your sources to prove validity. Hyperlinks are important to SEO because the more hyperlinks you have in a post, the better optimized it is. Also, linking the right words matters, as hyperlinking words people are more likely to search for, like searching on Google for instance, raises the likelihood that your post will show up high in the search results for that phrase when people search for it.

2. White Label Link
A white label link is a web page that was built by a secondary source and then branded by another company or website as its own. Think of it like outsourcing;
it’s sort of just like hiring someone else to do the backend work for you. Companies do this in order to expand their reach online and also maximize their resources; many organizations don’t have the funding to do this sort of work in-house, since it involves a lot of time, expertise, and expense.

3. Affiliate Marketing
With the popularity of blogs, you’ve probably come across this term before. It refers to an advertising campaign that works in collaboration with an affiliate that uses said person to drive traffic to their website. For example, many beauty companies will use affiliate marketing with beauty vloggers on YouTube in order to give their products maximum exposure.
that person will then leave a link in the description of their video to the product, which is what is used to connect said affiliate back to the advertiser’s site and accurately measure data.

4. SERP
This is an acronym that stands for search engine result page, which is the resulting page of search results that comes up when a term is searched for. Very simple to understand, but a commonly-used acronym that is good to know.

5. Meta Description
This is something that is often found on the backend of blogs or websites and is a description of a piece of content on a web page. The reason it’s important is that the description is what shows up underneath the title of a search.
Ever come across those sentences that are below the search term? That’s a meta description. If yours is awkward, isn’t clear, or worse, isn’t something you chose, your link is a lot less likely to be clicked.

6. 301 & 404
These are two numerical terms you’ll frequently come across in SEO. 301 refers to a page redirect, which is when a web URL automatically takes the user to another website or page upon entering it or clicking it. 404 refers to an error page, which is what comes up if there is something wrong with your website or there is a problem with it’s functioning.

Service One apartment for rent in Phnom Penh Cambodia-SOHO Office space,office suites ,Studio for rent

7. Keyword
Keyword is a keyword in SEO, as almost everything revolves around them. For SEO purposes, a keyword is defined as “an abstraction that we extrapolate from multiple search queries.” So, it’s a word people are searching for on search engines. If you’re marketing a cleaning product, your keywords are going to be identified by when you want your product to come up in people’s searches.

See, isn’t SEO a little easier than it first seems? This is just the tip of the iceberg though, so if you want to better understand SEO functioning and purpose, do some searching of your own on Google (get it?)!

What Is SEO? Your 101 Guide to Search Engine Optimization

10 Little-Known Ways to See How Much Traffic a Website Gets in Cambodia

You know that the most important thing about a website is not just only content,Traffic is also!! so let me teach you how to grow up your  Traffic !!

When the average person visits a website for the first time, their eyes follow an F-pattern.

When I visit a website for the first time, I look at something else. In less than a second, I have a decent idea of how much traffic that website gets which helps me decide whether or not to stay.

Knowing how much traffic a website gets helps you validate the website’s content and lets you know how much traffic you need to get to see similar results.

Here are ten little-known techniques for figuring out how much traffic someone else’s website gets.

By the way, SEMRush is my favorite tool.

1. Alexa Ranking

The Alexa Ranking isn’t exactly “little-known,” but it is the best-known metric for ranking websites. This is the first thing I look at when I visit a site:

Alexa tracks stats for everyone who has the Alexa toolbar installed on their browser, which accounts for less than 1% of internet users. So it’s not very accurate, but it’ll give you a rough idea of the website’s popularity.

  1. If you use Chrome, install the Alexa Extension.
  2. If you use Firefox, get the Alexa Add-On.

Alexa Ranking Icon

Alexa’s reliability is shaky – some argue that it’s worthless – so it’s important to consider other metrics.

2. SEMRush.com

My favorite tool for website-based keyword research is SEMRush.com. Here’s a screenshot when you search IncomeDiary.com:

Semrush gives you a lot of information on a websites search engine rankings, how much traffic they get for those rankings, competitors, paid advertising, backlinks and so much more.

As you can see from the screenshot above, IncomeDiary ranks 1st for “how to make money from a website,” 4th for “famous entrepreneurs,” and 11th for “business movies.” Those are highly competitive keywords that are collectively searched over 10,000 times per month.

As you go down the list, you can start to estimate how much traffic he gets for each keyword based on the position and search volume.

3. SimilarWeb.com

SimilarWeb is a website traffic checker that’s similar to Alexa, except, it’s got a lot more detail put into it, so it’s more accurate!

 

ID SimilarWebThe main takeaway is that it gives you a line graph with values for the number of daily unique visitors and the sources. You can see the countries that your traffic comes from, top referring sites, the top destination sites (sites people visit after yours), display ads, audience interests, and up to 10 organic keywords with the free version.

4. Ahrefs.com

Without a doubt, Ahrefs is one of the best tracking tools I have ever used! This software provides such a wealth of website traffic information. You can find out:

  • New, lost and broken backlinks.
  • Domains sending the most traffic to a site.
  • Search engine rankings.
  • How much traffic a search engine ranking is getting a site.
  • Pages from a site getting the most traffic.
  • You can compare website rankings vs competitors.

And so, so much more…

Not only is Ahrefs great for tracking competitor websites, it’s also a huge help when it comes to figuring out how to improve your own sites!

5. AuthorityLabs.com

AuthorityLabs allows you to track your competitors search engine rankings side by side with your own.

Like SemRush, it tells you how high you are ranking and how many people are looking at that search term. A great tool, that seems to be growing in popularity.

6. YouTube or Vimeo Views

If a website has a YouTube or Vimeo video embedded on the homepage, click to “Watch on YouTube.”

Dollar Shave Club YouTube Video
If the video is public, both YouTube and Vimeo will show the view counts. Also check the upload date to estimate how many people view it per month.

Dollar Shave Club YouTube Views
Just because the homepage Dollar Shave Club video has almost 4 million views doesn’t mean that their site had 4 million views. But it gives you some idea of how much traffic they got in their first month.

7. Blog Post Comments

Another way to gauge the popularity of a blog is to look at how many comments it gets per post.

With my sites, I’ve found that an average of 1 out of every 200 readers leaves a comment. So a post with 20 non-Nicholas comments was viewed about 4,000 times. This changes with every post and every blog, but again, it gives you a general idea.

8. Total Comment Counts

Immediately after you comment on a WordPress blog, your browser redirects you to where your comment will show up. If you look at the URL, you’ll see something that looks like this:

Total Comment Counts

The second half of the URL tells you that you left the 108,656th comment on IncomeDiary.com. This number includes spam comments. Assume that 75-90% of the comments are spam and you can get an idea of how many comments a site has had since day one.

9. Search for Interviews

A large percentage of successful website owners do interviews, talking about how they built their site and what works for them. Often, they will share not only how much traffic they get, but also where it’s coming from.

You can see some examples of bloggers talking about how much traffic they get by looking through some of the interviews we have conducted for IncomeDiary.

In my experience, a lot of people are more open about sharing traffic stats then you would think. You see this not just in interviews but if you peruse through the archived articles on a blog, there’s a good chance you’ll stumble upon a “blog in review” or “traffic report” post. With those stats, you can start to figure out how much traffic the site is getting today.

10. Check “Advertise Here” Pages

By far, the most accurate way to figure out how much traffic a website gets is to go to their Advertising page.

If a blog is trying to sell advertising space, they need to tell you exactly how many unique views and impressions your ad is going to get every month.

If you sell advertising space on BuySellAds, you need to share your monthly unique and monthly impressions.

The Final Word

Unless the owner of the website reveals exactly how much traffic they’re getting, every other figure is a best guess. Most tools are surprisingly inaccurate when it comes to generating stats. They are good, however, for comparing yourself against others.

Do you know of any other ways to figure out how much traffic a site gets?

Or want to know other tips,See more suggestions below
HOW DOES GOOGLE REMARKETING WORK?
WHAT IS IMPRESSION
10 LITTLE-KNOWN WAYS TO SEE HOW MUCH TRAFFIC A WEBSITE GETS

 

What is impression

An impression, in the context of online advertising, is a single view of an ad by one individual. Online publishers offer their ad inventory as available impressions and advertisers buy from them in the same terms.

Definition: Impressions are when an advertisement or any other form of digital media renders on a user’s screen. Impressions are not action-based and are merely defined by a user potentially seeing the advertisement, making CPM campaigns ideal for businesses intent on spreading brand awareness.

Impressions In Digital Marketing

Digital marketing has made impression tracking significantly more quantitative than offline advertising. For example, a billboard owner has no concrete way of estimating the number of impressions his platform grants advertisers. Impression-based online campaigns, on the other hand, can measure impressions concretely, and are generally sold in terms of cost-per-thousand (CPM) impressions.

Impression tracking is a common metric for measuring the performance of most types of online marketing campaigns, including:

  • Pay-per-click impressions, measured against actual clicks
  • Number of times a meme appears on social media
  • On-site views of internal calls-to-action
  • Access of graphic materials through third-party sites, such as Pinterest or Google Image Search

Impressions generally come in two forms: served and viewable.

Served Impressions

The current standard for tracking online impressions is based on served content: whenever a marketing-related file is accessed and transmitted that activity counts as an impression. This is extremely easy to track as it relies on pure server data to count the impressions.

Counting impressions based on served content still has the ‘billboard’ problem, in that it’s difficult to tell how much impact the content had without deeper data analysis. Also, in some cases files can be accessed without being viewable by the consumer.

As a result, ecommerce businesses purchasing impression-based advertising such as display ads have urged the adoption of more accurate systems for measuring impressions. The new viewable impressions standard seeks to address this need.

Viewable Impressions

The viewable impressions method uses data gathered from a user’s device to refine the impression count by excluding cases where, in all likelihood, the content was not seen.

Viewable impression tracking can identify user behaviors which prevent ad viewing, including:

  • Ad-blocking software
  • Screen resolutions too small for the ad to appear onscreen.
  • Users scrolling down before the requested ad has loaded.
  • Broken plug-ins preventing content display.
  • Mobile incompatibilities such as desktop-only websites.
  • Minimized browser windows.
  • User movement between different applications.
  • Pages loaded in background tabs then never accessed.
  • Non-user interference, like malware cloaking ads

The benefits of viewable impression tracking are twofold. First, a company receives more accurate information on the number of actual impressions made. Secondly, the data collected is highly actionable and suggests improvements which can ensure greater rates of content delivery.

 

HOW DOES GOOGLE REMARKETING WORK?

10 LITTLE-KNOWN WAYS TO SEE HOW MUCH TRAFFIC A WEBSITE GETS

5 OF THE BIGGEST AND STILL THE BEST ONLINE ADVERTISING METHODS

What Is Online Marketing?

Online Marketing is the art and science of selling products and/or services over digital networks, such as the internet and cellular phone networks.

The art of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales.

The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those strategies.

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Types of online marketing include:

  • Search Engine Marketing – includes Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is the process of tuning your business website so that it ranks higher in the search listings when potential customers enter search terms that match your product offerings. SEO is free. SEM is paid search marketing – for a (typically) pay-per-click fee, search engines such as Google will display your ad when a user enters a search using one of your keywords. SEM statistics can provide excellent feedback on the effectiveness of your ad, such as the click-through rate (the number of times your ad has been clicked versus the number of times the page containing the ad has been viewed).
  • Online Advertising – While there are still banner ads on the internet, there are also other myriad options available, from interstitials (web pages displayed before or after an expected content page) through text ads. Different social media, such as Facebook, offer their own advertising platforms.
  • Email Marketing – once you have built a subscriber email list of potential customers who may be interested in your products or services, email marketing is a very effective way to get the message out. You can keep them up to date with company news, upcoming events, and special offerings. You can send out newsletters and customized product or service offerings specific to the customers needs.
  • Social Media Marketing – social media platforms such as Twitter, Facebook, LinkedIn, and Pinterest (just to name a few) are all opportunities for marketing online. Social media is a conversation – it requires active participation rather than just posting ads for your products or services. For more on how to market successfully on social media see:
  • Mobile marketing – Phones are fast becoming the one thing that everyone carries with them all the time, making text messages and other forms of mobile advertising the best way to reach your potential customers.
  • Blogging – having a business blog is another way to converse with your customers and keep them informed about your products or services. A blog can be used to provide advice and get useful feedback. See 7 Ways to Get Blogging for Money. Microblogs are a subset of blogs – normally consisting of short text updates sent by email, instant messaging, or Twitter.

And that’s definitely just to name a few; more online marketing strategies are being invented all the time.

Why You Need an Online Presence

Online marketing is becoming increasingly important to small businesses of all types. In the past, internet marketing was something that local bricks-and-mortar businesses could justifiably ignore. It didn’t make sense to waste time and money on online marketing when all your business was local.

Now with increasing local search and people’s new habit of searching on the internet first, it matters. I would go so far as to say that all businesses should include some online marketing in their marketing mix.

Aside from advertising online, your online reputation is very important, even if you do not conduct business over the internet – before a new customer decides to patronize your business chances are they will check online reviews, so building a reputation for quality and customer serviceis very important.

Unhappy customers are more likely to leave online reviews than satisfied ones, so having a strong reputation and plenty of positive online reviews is vital to business success in today’s digital world.

Online Marketing: Basic Strategies Any Business Can Use provides an overview of six of the most common online marketing strategies.

Also Known As: Internet marketing, marketing online.

Examples: Margaret was surprised to find that so many of her customers found her Sewgood Sewing Services store through searching on the internet.

 

How Does Google Remarketing Work?

Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.

remarketing

 

Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI. This is because past site visitors who are already familiar with your brand are much more likely to become customers or complete other valuable actions on your site.

 

How Does Google Remarketing Work?

If you already advertise on Google, all you need to do is add a piece of Google remarketing code, also known as a tag or pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies. You can customize the code for different pages to correspond to more defined categories.

For example, let’s say you operate an e-commerce business that sells kitchen supples. You might create a “toaster” remarketing audience based on people who visit the pages of your site where you sell toasters. That way, you can show these specific visitors highly targeted display ads that market your toasters. You already know they are in-market for toasters, and now you can draw them back, perhaps with a special offer like “free shipping.”

content-remarketing-google-display-network-reach

 

Using remarketing, you can show Google ads to your previous site visitors while they browse the vast number of Google partner sites in the Google Display Network.

Google recommends that when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. Just remember, that will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly, you can therefore increase ad relevancy and lower your cost per click.

Eventually, you can create different Google remarketing lists for super-targeted remarketing campaigns; for example, you can choose to show users who have already purchased from your site different ads from non-buyers (such as an offer for 30% off your second purchase).

 

Why Remarket? The Advantages of Google Ad Retargeting

Google ad retargeting is powerful online marketing technique because it allows you to stay connected with your target audience, even after they leave your site.

By presenting your display remarketing banner ads to visitors even as they browse other parts of the web, you are gaining brand exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you.

 

Remarketing ads have much higher click-through rates and conversion rates than typical display ads:

 

 

 

As you can see, previous site visitors will click your ads at 2-3x the rate of new visitors.

Further, the effectiveness of Google remarketing ads only increases with more impressions, and ad fatigue is much lower compared to other display ads:

 

 

You’ll see even better conversion rates when you start to combine remarketing campaigns with additional targeting methods, such as targeting by demographics.

However, keep in mind that users have the option of opting out of seeing your retargeting ads by adjusting their settings in accordance with the AdChoices program.

Google Remarketing Costs

Your Google remarketing costs will vary depending on how your campaigns fit into your online marketing strategy as a whole. However, in general, Google remarketing ads are some of the most cost-effective ad campaigns available to online advertisers.

 

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Search ads in super-competitive industries can cost several dollars or more per click – and that’s just the average (with some keywords costing more like $50 per click). Display and social remarketing ad clicks by contrast might cost anywhere from 2-100x less.

To keep costs low, use Google remarketing in combination with contextual targeting, conversion filtering, frequency capping, and other cost-saving strategies. This will enable you to create highly targeted remarketing campaigns and increase your ad relevancy, showing most of your ads to the people who are most likely to click and convert.

 

 

Creating Banner Ads for Google AdWords Remarketing

When you remarket on the Google Display Network, you have the option of creating display ads that incorporate text, images, videos, or rich media. For help making customized Google remarketing banner ads, try using the free Google Display Ad Builder. You can choose from a number of pre-existing templates and then customize them for your business, selecting from a variety of Google remarketing banner sizes and formats.

Service One AD

What Is Google AdWords Search Ads?

What Is Google AdWords Search Ads?

Reach the right customers with the right keywords.

Get keyword ideas to help build your campaigns with the AdWords Keyword Planner.

 

About the Google Search Network

The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords. In this article, you’ll learn about:

  • Where Search Network ads can appear
  • How to include or remove search partners
  • The types of ads on the Search Network

 

Where Search Network ads can appear

Your ads can appear with Google search results and on other search sites when your keywords are relevant to a user’s search.

  • Google search sites:Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps app.