Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.
In a world where marketing and advertising are now primarily digital, the term ‘digital marketing agency’ almost seems redundant, doesn’t it? However, with print, radio, television, and other traditional marketing techniques maintaining some relevance among modern strategic marketing campaigns, explaining what makes a ‘digital agency’ different than some others out there is something we think our readers should understand.
The term ‘digital agency’ is no longer a new or mysterious phrase. Instead, it has become more of a buzzword that is overused and often misused. Though the phrase may seem quite uncomplicated, it’s the ambiguity of it that can sometimes be confusing. CommonPlaces have always considered itself a digital agency, but in a time where everyone and anyone can say they are a “digital agency”, we understand the importance of clarifying exactly what that means for our audience.
The most common terms related to on-page SEO are keyword density and meta tags. In case you are searching for practical strategies which can be used on the website, then you can go through the points mentioned below.
Using SEO-Friendly URLs
It is well-known that the first three to five words of a URL are given more importance than the rest of the URL. It has been revealed from studies that the short URLs have a positive impact on the search results. It is recommended to use URLs which are short and sweet. It is also important to include the target keywords in the URL.
Starting The Title With Keyword
The title tag is considered to be the most important on-page SEO factor. If the keyword is closer to the starting of the title then it creates more impact on the search engines. It is not mandatory to start the title with the keyword but it should be located somewhere near the beginning of the title.
Adding Modifiers To The Title
It is very important to add modifiers to the title because it helps in ensuring a high SEO rank. It is very important to obtain a high search engine rank in order to enhance your business.
Wrapping The Blog Post Title In H1 Tag
But you may still be wondering how your business can benefit from SEO service if you don’t have an SEO professional on staff.
SEO can get a little complex, especially if you are new to digital marketing. If you are shopping for SEO services online, you have probably come across a few different SEO companies. Though they talk about their services on their website, it may still be difficult to decipher what exactly it is that an SEO company does, especially when they throw around lingo that you don’t quite understand.
Were you aware of the fact that the majority of the marketers have pointed out that social media marketing has helped in increasing their business exposure? And that about 60% of the marketers spending around 6 hours regularly on social per week have more leads? Irrespective of what you sell and whom you are selling it to, using social media as the marketing tool will enable you to grow your brand and also pad the wallet.
If you are confused as to whether you really need social media marketing then you need to know that it is going to help you to a great extent. Take a look at the importance of social media marketing for web traffic.
1/. Social Media Posts Drive Target Traffic
Content and SEO share a bond which can catapult to the top positions of the search engine rankings. However, this is only when they are at their best. This is because, when they are at their worst, it can cause Google penalties which are almost impossible to recover from.
What is Content?
Giving an exact definition of content might be nearly impossible. Content is high-quality and useful information which conveys a story which is presented in a relevant manner with the plan of soliciting an engagement or emotion. Content can be expressed by using various formats which includes images, texts, presentations, video, and audio. However, it is easy to understand that content which you come across over the internet is not always of high quality or useful. There are several bad contents and it doesn’t come close to offering any kind of usefulness or relevancy to the reader.
If you avoid the description of quality content, you will be able to make a more direct approach simply by taking a look at the various types of digital content.
There is a question which is boggling in the mind of many web owners that what exactly they should do to improve the ranking of their online shopping store? Basically, it is hard to draft a simple single answer for this. Instead, there is a series of SEO actions that helps to attain ranking results.
In an E-commerce site, there are many factors that play a significant role in boosting the rank. Here, you need to have a track on all the pages and associated products. Easy tracking and searching options should also be there for customers so that they can easily navigate the site’s pages.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Moz we believe these principles go hand-in-hand.
This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.
Why does my website need SEO?
History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.
After finding that organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These frameworks, which should be visited at least once every 12-24 months to ensure relevancy, are a guide to help prepare for periods of disruption.
We’re entering into the fourth digital marketing framework — the first was in 2000 — and there are things your business can do to prepare for the next disruption.
What Is Digital Marketing 4.0?
The prior framework includes websites, SEO, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites but has no focus on lead conversion and proper online lead qualification. This most recent iteration, though, includes:
Do you know now a lot Cambodia people are using Google search engine the most to find and explore products or services from supplier/sellers on search engine, Google is the top search engine in the world and Advertising Cambodia too, to let them know your products or services, we can help you to advertising your products or services on Search Engine Marketing | Pay Per Click (PPC Service), Banner Display Advertising or YouTube Advertising.