Why Mobile Advertising is Essential for Start-ups – Service One Digital Marketing

Mobile marketing is growing very hastily with more and more people switching to smartphones from generic mobile phones. Due to the increase in the number of smartphone users, a tough rivalry has emerged in the field of mobile advertising. Now every mobile marketer wants to allure their target audience with various strategies, which have boosted the competition among the publishers, advertisers, and marketers.

1. Mobile Advertising is the Primary Mode of Digital Advertising– Around 80% of Indians and 2 billion of world population prefer mobile phones for internet usage. Especially in India due to the recent telecom revolution, there has been a sudden hike in the mobile internet users. This simply means to reach the maximum number of audience, start-ups should target Mobile advertising as their primary mode of advertising.

2. Cost Effective and Gives Conversion-oriented Solution– In a start-up environment funds are always a sensitive subject and other methods of advertising cost a fortune. Mobile advertising is a lot cheaper and gives an effective solution to all the advertising related problems. It’s not only affordable but also gives a quick conversion to the marketers.

3. Better Understanding of Customers– Nowadays every brand wants to personally connect with its consumer to deliver their desired products. Mobile advertising is a direct medium where the advertiser can directly connect with its audience to sell its product. This also builds up better understanding between the brand and the consumer where the brand can understand the need of its consumer in order to cater them with better options.

4. SMS marketing– SMS marketing is a very powerful method of digital communication. It’s an effective way to get your messages read by your targeted audience. SMS has more chance of getting noticed than any other form of mobile advertising. SMS marketing helps start-ups to keep their consumers updated about their brand’s promotional activities such as discounts and services.

5. Develop your Mobile Application – Mobile applications are a key pillar of the growth of any start-up. It’s the most efficacious method of consumer engagement. Mobile Application plays an important role for a start-up in the digital eco-system. And if you are also looking to endorse through mobile ads then also the application serves as the best platform for ad postings. If your company’s application is installed in the consumer’s mobile phone it will eventually build up a relation between the brand and the user and which is the reason why many start-ups prefer mobile application as it gives them a direct and instant monetary conversion. It also builds up a relation between the user and the brand.

What Is Social Media? Part2 – Service ONE Marketing In Phnom Penh

What’s the Difference Between Social Media and Social Networking?

As mentioned earlier, a lot of people user the terms social media and social networking interchangeably as if they mean the exact same thing. Although the difference is subtle, they’re not the same. Social networking is really a subcategory of social media.

The easiest way to understand the difference between social media and social networking is by thinking about the terms media and networking separately. Media refers to the information you’re actually sharing — whether it’s a link to an article, a video, an animated GIF, a PDF document, a simple status update or anything else.

Networking, on the other hand, has to do with who your audience is and the relationships you have with them. Your network can include people like friends, relatives, colleagues, anyone from your past, current customers, mentors and even complete strangers.

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They certainly overlap, which is why it gets confusing. For example, you can share media with your social network to gather likes and comments — a form of social networking. But you can also just upvote a link on Reddit, which is a social media platform, to help out the community and give your say in the matter without any intention of building relationships with other users.

Still confused? Try to think of social media like fruit. Apples, bananas, oranges, grapes, berries, melons and pineapples are all part of the broader fruit category the same way that social networking, social news, social bookmarking, wikis, blogs and private web messaging are part of the broader social media category.

Are Traditional Media Also Social Media?

Traditional media was mentioned earlier on in this article just to demonstrate broader examples of media, but don’t be fooled into thinking that TV, radio, and newspapers are a part of social media. At least not quite yet entirely. The line drawn between the two is slowly thinning as each continues to evolve.

Social media doesn’t just give you information but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.

Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.

Are Blogs a Part of Social Media?

Copyblogger published an interesting article several years ago, making the argument that blogs are indeed social media, despite the fact that people tend to put them in a category all on their own these days. In fact, blogs are one of the oldest forms of social media that dominated the web long before we were friending and following everyone on social networks.

The key features that make blogs part of social media are their user accounts, comment sections, and blog networks. Tumblr, Medium, WordPress, and Blogger are just a few examples of big blog platforms that have very active community blog networks.

What Are Some of the Known Issues With Social Media?

Social media isn’t all just fun and games with your friends, celebrities you admire, and brands you follow. There are lots of common problems that most major social media platforms haven’t totally solved, despite their effort to do so.

  • Spam: Social media makes it easy for spammers — both real people and bots — to bombard other people with content. If you have a Twitter account, you’ve probably experienced a few spambot follows or interactions. Likewise, if you run a WordPress blog, you may have gotten a spam comment or two caught by your spam filter.
  • Cyberbullying/Cyberstalking: Children and teenagers are especially susceptible to cyberbullying because they take more risks when it comes to posting on social media. And now that we all interact on social media via our mobile devices, most major platforms make it possible to share our locations, opening up the doors for cyberstalkers to target us.
  • Self-image manipulation: What a user posts about themselves on social media only represents a small portion of their life. While followers may see someone who’s happy and living it up via their posts on social media in such a way that makes them feel boring or inadequate by comparison, the truth is that users have the power to completely control what parts they do and don’t want to broadcast on social media to manipulate their own self-image.
  • Information overload: It’s not unusual to have over 200 Facebook friends or follow over 1,000 Twitter accounts. With so many accounts to follow and so many people posting new content, it’s almost impossible to keep up.
  • Fake news: Fake news websites promote links to their own totally false news stories on social media in order to drive traffic to them. Many users have no idea that they’re fake in the first place.
  • Privacy/Security: Many social media platforms still get hacked from time to time despite having good security measures in place. Some also don’t offer all the privacy options that users need to keep their information as private as they want them to be.

What Does the Future Hold for Social Media?

It’s difficult to predict anything exactly, but if one thing can be said about the future of social media, it will probably be more personalized and less noisy. Over-sharing will be less of a problem and filtering out irrelevant information will become a stronger trend.

Snapchat is a social media platform that’s really at the forefront of social media evolution. Rather than blasting out updates for all our friends and followers to see, we use Snapchat more like we communicate in real life — with specific people only at specific times.

Other big social networks like Instagram and Facebook have also taken inspiration from Snapchat for its stories feature, integrating nearly identical features into their own platforms so users have the opportunity to share quick photos or short videos that are only available to view for 24 hours.

If anything, social media is probably about to move more toward ephemeral sharing for quicker, more intimate sharing without the stress of having to blast something out to hundreds or thousands of followers that stays up there unless it’s manually deleted. The pressure of garnering tons of likes and comments on regular social media posts also plays a huge factor, suggesting that more casual forms of social sharing, such as through stories, could be the social media way of the future.

What should you know about social media in Cambodia-ONE Marketing In Phnom Penh

Social media has been one of the greatest phenomena of the past decade, it is present in many aspects of the daily life and it has, inevitably, interacted with the political realm. The debate on how the interaction between politics and the Internet serves democratic purposes has given way to a myriad of perspectives, ranging from the sceptic and realist view that foresees an Internet moulded to fit traditional politics, thus maintaining the status quo, to optimistic accounts emphasizing the democratising power of the net making users more active in the public sphere.  A well-rooted analysis of the interaction between politics and social media needs to consider both extremes of the spectrum, thus avoiding a dichotomy between optimists and pessimists. For such purposes, a social and political analysis of each specific case study is a necessary step.

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Social media and politics is a topic of interest in Cambodia since the number of new sign-ups to platforms such as Facebook hiked exponentially and was pointed out to be one of the factors that profoundly contributed to the outstanding electoral results of the opposition Cambodian National Rescue Party (CNRP) in 2013. Since then, government officials have been catching up in their social media skills, while authoritarianism began rising. Currently, social media is widely used by the government, the opposition parties and the civil society, and while it has not proved to be a decisive factor (on its own) in overthrowing a government, it is a crucial element to keep an eye on.

9 Smart Reasons You Need to Be Using Facebook Ads Now-Service ONE Marketing In Phnom Penh

Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. Spoiler alert: Facebook remains King Social Network. It is the social-media platform of choice for the majority of marketers–and for good reason. It’s never been cheaper to build your brand and create new demand for your products and services. If you aren’t already advertising on Facebook, you’d be crazy not to.

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Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.

1. People Spend a Ridiculous Amount of Time on Social Media

Facebook is too huge for a business of any size to ignore. Your business needs a Facebook page. You know this–and so do 40 million other businesses. Facebook is where your future customers hang out. The average person spends 28 percent of his or her time online on social networks–or 1.72 hours per day. The average American spends about 40 minutes just on Facebook–sharing and Liking content. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos. Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month.

2. Over 1 Billion Users Served

So, Facebook is kind of a big deal, in case you haven’t heard. According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile. In August, Mark Zuckerberg announced that his social network had passed a huge milestone–more than 1 billion users logged into Facebook in a single day. You know what else? Half a billion people only access Facebook via a mobile device. Within this massive pool of people are your future customers. Many of them visit Facebook every day. You need to connect with them. Facebook ads will help you reach the right audience. Your audience.

3. Facebook Organic Reach Is Pretty Much Dead

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If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates. Sad, but true. For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere. Here’s the truth about marketing on Facebook now: You need to use Facebook ads if you want consumers to discover your business. The good news? You don’t need a huge budget. Typically, $50 will get your message in front of 5,000 to 10,000 people. And you can be extremely picky about who you target.

4. Highly Scalable Content Promotion

If you’re consistently creating great content for your website, you want people to know about it. That’s why you share updates across your social networks. But this isn’t enough. Facebook Ads will amplify the reach of your content. By using ads, you’ll actually end up getting more organic reach for your content. How is this possible? Well, when influencers share your Facebook Ads (yes, people DO share ads), your content will become exposed to an even larger audience. Remember, engagement snowballs as you go on social media.

5. Targeting is Amazing

Facebook is much more targeted than you might realize. Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections. But Facebook can also help you get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of. You can:

  • Tap into recent purchase behavior.
  • Get creative with life-event targeting.
  • Use custom audiences to nurture leads and build loyalty.
  • Create audiences that look like your own targets (“lookalike audiences”).
  • Layer targeting options to get super granular with your targeting.

6. Remarketing = Incredibly Powerful

I said earlier that you’d be crazy not to use Facebook ads. Well, you’d be even crazier to not use Facebook remarketing.

Not familiar with remarketing? Here’s how I explained it last week:

Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.

Remarketing is the most powerful way to grow your business. Period.

I’ve seen social remarketing, on average, boost engagement rates by three times and increase conversion rates by two times. You’ll want to use remarketing for your hard offers–your sign-ups, consultations, downloads, etc.

7. Turn Visitors Into Leads and Customers

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Your efforts with Facebook Ads will bring new traffic to your website. But you want more. You want leads. Customers. Sales. To achieve this, you’ll want to tag visitors who come to your site with a cookie. This will help build your remarketing audience. Now you can start applying behavioral and demographic filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your stuff (behavioral and interest targeting), who recently checked out your stuff (retargeting), and who can afford to buy your stuff (demographic targeting). Facebook Ads will help you more frequently capture qualified leads or make sales.

8. Call Buttons Are Game Changers

As mentioned earlier, Facebook has 1.39 billion mobile visitors every month and half a billion of its users only access the network via mobile. So capturing leads from mobile Facebook users is a huge opportunity. Calls to businesses are way more valuable than clicks on websites. That’s why Facebook’s Call Buttons are game changers. Think about mobile Facebook users. They see an ad, click on the Call Now button, and the lead is captured. Amazing. Compare this to the old-school desktop search conversion funnel. A user sees an ad, clicks on it, visits a landing page, and (some) leads are captured. You can now bypass this stupid, dated funnel concept entirely thanks to Facebook Ads!

9. Tools Make Managing Ads Super Easy

Many entrepreneurs and business owners I talk to still think Facebook Ads are “too complicated.” If you’re one of them, maybe a little technology will help convince you otherwise. In a previous column, I shared five indispensable Facebook Ads tools to more easily create and manage your ads.

The Reasons why you Could Use Social Media to Advertise your business-Service ONE Marketing In Phnom Penh

Most small businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.

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So what’s so great about social media marketing? Here are our agency’s top 15 reasons why marketing through social media is a must for small businesses.

1. Your customers are on social media.

One of the best reasons for your small business to be marketing through social media is that your customers are spending time on these channels. According to Statista, 70% of the U.S. population has at least one social media profile. And by 2018, the number of worldwide social media users is expected to reach about 2.5 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.

What are th benefit of using social media for business?-Service ONE Marketing In Phnom Penh

What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. Sherpa Marketing found that more people follow brands on social media than follow celebrities. On Instagram alone 80 percent of people follow at least one business. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

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Benefits of social media for brand building

1. Increase brand awareness

With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers. Think people only connect with brands they already know on social media? Consider that 60 percent of Instagram users say they discover new products on the platform. When Absolut Vodka ran an Instagram campaign to promote its limited edition Spark bottle, the company achieved a five-point lift in brand awareness.

2. Humanize your brand

Social media marketing- Facenook ads- Service ONE Marketing In Phnom penh

Facebook, Twitter, Instagram and plenty other social media networks exist around us in today’s world. They might be an integral part of our personal lives. However do we know that they also have a potential to expand our business outreach. This, in the long run, might harm your brand and that’s why it is important for you to account social media marketing in your uptime ‘runnable’ business cost. Further, we may explain to you why choosing social media marketing is beneficial to your business.

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1. Social Media as the ‘key’ to connect

You can use your active profiles on social media networks like Facebook, Twitter to provide business updates and activities with your user base. The connect is established as you deliver what’s going on the inner side of your business with your fan base.

KEY Benefits of SEO for Small Businesses-Service ONE Marketing In Phnom Penh

SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines. It is in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.

SEO also helps build brand awareness for your business as search engine users are more likely to trust a site. They are on first page of search engine results pages (SERPs) than brands who are not.

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If you’re a small business owner, you should utilise SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level.

Advertising Cambodia-Service ONE Marketing In phnom Penh

Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. It is in itself an extensive type of advertising that can includes search engine marketing (SEM), search engine optimization (SEO), local online advertising, banner advertising, email marketing, online video marketingsocial media optimization (SMO) strategies and other forms of online outreach. The best thing about online advertising is that unlike the traditional advertising, you can measure it at its every part and can make alterations in it at any point of time while it’s running.

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Most important forms of online adverting in Cambodia:

Search advertising:

Smart Reasons You Need to Be Using Facebook Ads Now-Service ONE Marketing In Phnom Penh

Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.

Facebook remains King Social Network. It is the social-media platform of choice for the majority of marketers–and for good reason.

Image result for facebook ads benefit

Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.

1. People Spend a Ridiculous Amount of Time on Social Media

Facebook is too huge for a business of any size to ignore.