What should you know about social media in Cambodia-ONE Marketing In Phnom Penh

Social media has been one of the greatest phenomena of the past decade, it is present in many aspects of the daily life and it has, inevitably, interacted with the political realm. The debate on how the interaction between politics and the Internet serves democratic purposes has given way to a myriad of perspectives, ranging from the sceptic and realist view that foresees an Internet moulded to fit traditional politics, thus maintaining the status quo, to optimistic accounts emphasizing the democratising power of the net making users more active in the public sphere.  A well-rooted analysis of the interaction between politics and social media needs to consider both extremes of the spectrum, thus avoiding a dichotomy between optimists and pessimists. For such purposes, a social and political analysis of each specific case study is a necessary step.

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Social media and politics is a topic of interest in Cambodia since the number of new sign-ups to platforms such as Facebook hiked exponentially and was pointed out to be one of the factors that profoundly contributed to the outstanding electoral results of the opposition Cambodian National Rescue Party (CNRP) in 2013. Since then, government officials have been catching up in their social media skills, while authoritarianism began rising. Currently, social media is widely used by the government, the opposition parties and the civil society, and while it has not proved to be a decisive factor (on its own) in overthrowing a government, it is a crucial element to keep an eye on.

9 Smart Reasons You Need to Be Using Facebook Ads Now-Service ONE Marketing In Phnom Penh

Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. Spoiler alert: Facebook remains King Social Network. It is the social-media platform of choice for the majority of marketers–and for good reason. It’s never been cheaper to build your brand and create new demand for your products and services. If you aren’t already advertising on Facebook, you’d be crazy not to.

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Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.

1. People Spend a Ridiculous Amount of Time on Social Media

Facebook is too huge for a business of any size to ignore. Your business needs a Facebook page. You know this–and so do 40 million other businesses. Facebook is where your future customers hang out. The average person spends 28 percent of his or her time online on social networks–or 1.72 hours per day. The average American spends about 40 minutes just on Facebook–sharing and Liking content. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos. Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month.

2. Over 1 Billion Users Served

So, Facebook is kind of a big deal, in case you haven’t heard. According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile. In August, Mark Zuckerberg announced that his social network had passed a huge milestone–more than 1 billion users logged into Facebook in a single day. You know what else? Half a billion people only access Facebook via a mobile device. Within this massive pool of people are your future customers. Many of them visit Facebook every day. You need to connect with them. Facebook ads will help you reach the right audience. Your audience.

3. Facebook Organic Reach Is Pretty Much Dead

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If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates. Sad, but true. For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere. Here’s the truth about marketing on Facebook now: You need to use Facebook ads if you want consumers to discover your business. The good news? You don’t need a huge budget. Typically, $50 will get your message in front of 5,000 to 10,000 people. And you can be extremely picky about who you target.

4. Highly Scalable Content Promotion

If you’re consistently creating great content for your website, you want people to know about it. That’s why you share updates across your social networks. But this isn’t enough. Facebook Ads will amplify the reach of your content. By using ads, you’ll actually end up getting more organic reach for your content. How is this possible? Well, when influencers share your Facebook Ads (yes, people DO share ads), your content will become exposed to an even larger audience. Remember, engagement snowballs as you go on social media.

5. Targeting is Amazing

Facebook is much more targeted than you might realize. Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections. But Facebook can also help you get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of. You can:

  • Tap into recent purchase behavior.
  • Get creative with life-event targeting.
  • Use custom audiences to nurture leads and build loyalty.
  • Create audiences that look like your own targets (“lookalike audiences”).
  • Layer targeting options to get super granular with your targeting.

6. Remarketing = Incredibly Powerful

I said earlier that you’d be crazy not to use Facebook ads. Well, you’d be even crazier to not use Facebook remarketing.

Not familiar with remarketing? Here’s how I explained it last week:

Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.

Remarketing is the most powerful way to grow your business. Period.

I’ve seen social remarketing, on average, boost engagement rates by three times and increase conversion rates by two times. You’ll want to use remarketing for your hard offers–your sign-ups, consultations, downloads, etc.

7. Turn Visitors Into Leads and Customers

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Your efforts with Facebook Ads will bring new traffic to your website. But you want more. You want leads. Customers. Sales. To achieve this, you’ll want to tag visitors who come to your site with a cookie. This will help build your remarketing audience. Now you can start applying behavioral and demographic filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your stuff (behavioral and interest targeting), who recently checked out your stuff (retargeting), and who can afford to buy your stuff (demographic targeting). Facebook Ads will help you more frequently capture qualified leads or make sales.

8. Call Buttons Are Game Changers

As mentioned earlier, Facebook has 1.39 billion mobile visitors every month and half a billion of its users only access the network via mobile. So capturing leads from mobile Facebook users is a huge opportunity. Calls to businesses are way more valuable than clicks on websites. That’s why Facebook’s Call Buttons are game changers. Think about mobile Facebook users. They see an ad, click on the Call Now button, and the lead is captured. Amazing. Compare this to the old-school desktop search conversion funnel. A user sees an ad, clicks on it, visits a landing page, and (some) leads are captured. You can now bypass this stupid, dated funnel concept entirely thanks to Facebook Ads!

9. Tools Make Managing Ads Super Easy

Many entrepreneurs and business owners I talk to still think Facebook Ads are “too complicated.” If you’re one of them, maybe a little technology will help convince you otherwise. In a previous column, I shared five indispensable Facebook Ads tools to more easily create and manage your ads.

The Reasons why you Could Use Social Media to Advertise your business-Service ONE Marketing In Phnom Penh

Most small businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.

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So what’s so great about social media marketing? Here are our agency’s top 15 reasons why marketing through social media is a must for small businesses.

1. Your customers are on social media.

One of the best reasons for your small business to be marketing through social media is that your customers are spending time on these channels. According to Statista, 70% of the U.S. population has at least one social media profile. And by 2018, the number of worldwide social media users is expected to reach about 2.5 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.

What are th benefit of using social media for business?-Service ONE Marketing In Phnom Penh

What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. Sherpa Marketing found that more people follow brands on social media than follow celebrities. On Instagram alone 80 percent of people follow at least one business. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

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Benefits of social media for brand building

1. Increase brand awareness

With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers. Think people only connect with brands they already know on social media? Consider that 60 percent of Instagram users say they discover new products on the platform. When Absolut Vodka ran an Instagram campaign to promote its limited edition Spark bottle, the company achieved a five-point lift in brand awareness.

2. Humanize your brand

Social media marketing- Facenook ads- Service ONE Marketing In Phnom penh

Facebook, Twitter, Instagram and plenty other social media networks exist around us in today’s world. They might be an integral part of our personal lives. However do we know that they also have a potential to expand our business outreach. This, in the long run, might harm your brand and that’s why it is important for you to account social media marketing in your uptime ‘runnable’ business cost. Further, we may explain to you why choosing social media marketing is beneficial to your business.

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1. Social Media as the ‘key’ to connect

You can use your active profiles on social media networks like Facebook, Twitter to provide business updates and activities with your user base. The connect is established as you deliver what’s going on the inner side of your business with your fan base.

KEY Benefits of SEO for Small Businesses-Service ONE Marketing In Phnom Penh

SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines. It is in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.

SEO also helps build brand awareness for your business as search engine users are more likely to trust a site. They are on first page of search engine results pages (SERPs) than brands who are not.

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If you’re a small business owner, you should utilise SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level.

Advertising Cambodia-Service ONE Marketing In phnom Penh

Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. It is in itself an extensive type of advertising that can includes search engine marketing (SEM), search engine optimization (SEO), local online advertising, banner advertising, email marketing, online video marketingsocial media optimization (SMO) strategies and other forms of online outreach. The best thing about online advertising is that unlike the traditional advertising, you can measure it at its every part and can make alterations in it at any point of time while it’s running.

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Most important forms of online adverting in Cambodia:

Search advertising:

Smart Reasons You Need to Be Using Facebook Ads Now-Service ONE Marketing In Phnom Penh

Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.

Facebook remains King Social Network. It is the social-media platform of choice for the majority of marketers–and for good reason.

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Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.

1. People Spend a Ridiculous Amount of Time on Social Media

Facebook is too huge for a business of any size to ignore.

Choosing the Right Social Media Advertising Platform-Service ONE Marketing In Phnom Penh

You have decided to move forward with social media advertising, but which advertising platform do you choose? With all of the social media platforms that offer advertising, you do not have to settle. You can choose the platform(s) that meets your needs.

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Facebook  Ads

Facebook has the most diverse user base and evenly distributed demographics, with 79% of online adults using it. While the age of its users continues to skew on the young side, with 88% of 18 to 29 year olds using the website. The percentage of users 65 and older continues to grow—now at approximately 62%. Additionally, 83% of online adult woman are on Facebook and 75% of men use the social media website.

social media cambodia-Service ONE Marketing In Phnom Penh

Social media includes online communication channels where you can interact with your customers and share information in real time. These channels can help you reach your present and potential customers, create online communities and sell and promote your products and services.

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